Blackberry Mobile Company - Statistics Project Example

BLACKBERRY MOBILE COMPANY COMPANY SUMMARY The blackberry is a computer company located in Northern California Hayward, CA and offers perfect applications for a wide variety of mobile phones at an affordable price. Blackberry is very dependable and dedicated to providing quality services to our customers. The blackberry has a very dedicated team and consequently an excellent customer care. There are those on the premises who direct customers around, give advice where necessary as to ensure that the customer is well attended to. We also have agents online who by way of chatting can easily give directions or any assistance whatsoever to customers. Finally, customers can also be attended to on voice over internet protocol technologies like Skype and through telephones. Blackberry plans to get financing from an external third party amount to $10,000.00. This amount will be for commencing work on the development of the product that will entail promoting sales, partly on relations about the public selling, sales promotion and advertising. The starting capital was raised by the co-owners of the company Ronald Greens and Black Givens, in the amounts of $ 25,000.00And $1 0, 000.00 respectively. The blackberry will exist as a limited liability company. The liabilities and shares of the owners will be done according to the values of their individual contribution. The finance acquired through this business will allow Blackberry to open successfully and operate as a computer company. A cozy surroundings will be made available for customers with a casual atmosphere. Operations in year one will generate Blackberry a consistent customer platform that will allow it to be self-sufficient in the following year. Most importantly Blackberry will invest in the latest technology so as to diversify how its customers acquire its products including deployment in the cloud. TARGET MARKET The blackberry will focus on college going students, high school students, teachers and lecturers in general, parents, coaches and any person with intentions of having some schedules. A focus also will be directed especially to the students. A study conducted by Blackberry revealed that 85% of students had difficulties in monitoring their daily schedules. Consequently, this creates a need that Blackberry comes in to fill. The region already has many students with Chabot community colleges offering quite an enormous number. Blackberry is facing the opportunity of being the latest entrant in this field and providing serves the needs of various mobile platforms. The consistent popularity of entertainment services, unique, upscale, innovative and friendly mobile applications has been proven a winning concept to produce the same results for Blackberry. BLACKBERRY’S NEW PRODUCT The primary and core product that Blackberry is released to the market is the Blackberry’s comprehensive planner going by the name Comp plan. The product mainly targets students of the Chabot community college besides the other students in general. Comp plan will have various capabilities. The main functionalities include recording and storing class schedules, assignments and related notes. It has been structured and architected like a diary with the capability of sending a signal on a specific day and time of the activity. For example, when a student has a lesson on Monday at 9.00 am, the application states the specific time and resounds the specific experience the student has at that time. This application employs text-recognition capability to read the activity to the user of the application. This application is very suitable to Blackberry because of its long-term agenda to venture into the education sector. The industry is so diverse with numerous opportunities that are novel. The compplan is timely, especially in the current digital generation where everything is micromanaged. It centralizes one’s capabilities in a society where time is a critical factor if one is to remain in the game. Blackberry will have various means of packaging and delivering the application to our customers. First, customers visiting our premises will have agents assisting them transfer the application to their mobile devices via technologies such as Bluetooth, wireless connection, and others can be wired directly. Secondly, Blackberry employed cloud computing first on its platform and secondly on already established platforms such as a Google app center. Currently, either the Google app center has many applications running on the android platform that users can install on their mobile phones as a freeware, shareware or users pay via debit and credit cards. Thirdly, Blackberry will also allow clients to download the app from our website after a successful transaction. PRODUCT DISTRIBUTION STRATEGY The company wishes to start by allowing users to download an application for free to create awareness among its target users. The target is to get many people aware and to like the application before charging which increases the way the information reaches the public. Blackberry is also going to engage digital marketing that is inclusive of any electronic media especially computing to distribute its application. They include the use of emails, applications, and the website. This of course integrates the viral social media marketing techniques. Emails in particular are useful in sending messages that inform the consumers of the product without them having to seek physically seek for that information on their own. Through app stores that are now so diversified and some being classified according to the kind of mobile phones these applications will run on. They include iTunes, Nokias Ovi Store, the android market and that for Windows phones. Using TV Ads, especially from local programming, especially if you select off-peak period. This approach has the strength of providing a lot of visibility due to a greater audience. Finally, Blackberry seeks to diversify its platform by developing a web version of the application so that users select the option to install, and the comp plan will appear on the screen. Most users will not even realize that it is a web version. The result is increased market away from the smart phones. Promotional Mix Blackberry has scheduled to carry out marketing prior to the release of the product for consumption. It encompasses creating a video feed of the Comp plan, displaying its features, the various functionalities and capabilities. Blog coverage of demos and previews of Comp plan will be vital. Blackberry also plans to use emails as a key way to promote the Comp plan. Push messages are received by the customers without them requesting for this kind of information. It is to inform them of new products in the market and to give them links for downloads. Another significant way is the use of social networks to share information on Comp plan with our friends, family members, and acquaintances. Of course, this is a very rapid way of spreading information on the net, especially with the majority of the target population being at least on one of the social media. These methods chosen are very effective in reaching out to the target market population, characterized by many hours spend online; principal means of communication are through chatting and emailing. PRODUCT PRICING According to a survey carried out in Chabot community college, most of the students preferred spending less than $60 and became the basis of our prices. Blackberry settled on selling the product at $500. This pricing was also reached based on the fact the target market is students and youth who have no steady income or no income at all. It encourages more of these students to acquire the use. Blackberrys pricing was to target many people as possible to use the application in the first year. Come the second financial year the company can be able to make some profits. Promotional Budget Allocation Amount ($) Percentage Allocation Advertising 4, 500.00 45% Sales Promotion 2, 500.00 25% Public Relations 1, 500.00 15% Personal selling 1, 500.00 15% Total Funding Required 10, 000 .00 100% Sample Questionnaire 1. What is your gender? Male Female 2. What is your age? Under 15 between 16- 25 between 26 – 35 Over 35 3. What is your ethnicity? Caucasian African- American American – Indian Asian – European Prefer not to answer 4. What is your household annual income? Less than $15,000 $15,000- $40,000 $40,000 - $65,000 $65,000-90,000 Over 90, 000 5. How do you monitor your class schedule? I have a timetable I ask a friend I check the schedule online 6. Do you forget your class schedule? Yes No, Sometimes Always 7. How interested would you be in blackberry comprehensive planner? Very much Somewhat interested Not Interested 8. Do you think the Blackberry’s comprehensive planner will be useful to you? Yes, No, am not sure 9. What more would you like the blackberry comprehensive planner to do, to suit your needs? I would like to customize it I would like to have an alarm It’s Okay just the way it is I have no idea 10. The much one is willing to spend on the BlackBerry’s comprehensive planner? Less than $ 600 $600 - $800 $800-$1000 List your preferred price 11. Where do you shop for your electronics gadgets? At any nearby electronic store Anywhere I see a product I like I shop online List your preferred store 12. Do you shop online? Yes No 13. Which websites do you frequent? Google Yahoo Bing Pandora Instagram Facebook Pinterest Twitter iTunes eBay Amazon eBid WebMD 14. How often do you shop online? At least once a week One –three times a month At most five times a month I never shop online 15. Which TV shows do you frequently watch? ABC VH1 NBC ESPN CBS MTV Appendix III Survey Results The sample questionnaire on Appendix II was given out to 100 students of Chabot community college. 90 of the questionnaires were filled and returned, but 10 did not reply thus unable to determine whether they were filled or not. From the ones filled we were able to ascertain that 60 of those were male, while the remaining 30 were females. The survey results were as follows: Age The majority of the students within the age bracket of 16-25 years (98%) while 2% were between the age of 26- 35 and nobody was under the age of 15. Ethnicity 80% of the students preferred not to state their ethnicity while 12 % claimed to be Caucasian, African-American, 5% Asian Europe and 3% American-Indian. Annual Household Income 40% of the students belonged to the bracket of $40, 000- $65,000, 10% below $15, 000, 20% between 65, 000 -90, 000 and 10% said to be above $90, 000. Monitoring class Schedule Students Schedule No. Students Have a time table 18 Ask a friend 27 Check online 9 Don’t know 36 Most of the students forget their class schedules while only a few remember. The category of those asking friends to remind them is minimal and so are those checking their schedules online. Interest in Blackberry’s comprehensive planner Students Interested No. Students Very much 72 Somewhat Interested 14 Not Interested 4 From the above data, the majority of the students was most interested in having the Blackberrys comprehensive planner. This number also translated to the number of students who thought that the Blackberry’s comprehensive planner will be helpful to them. These numbers of students related to the number of students who thought that giving them the flexibility to customize their application and to provide an alarm will be an excellent idea. How much Blackberry’s comprehensive planner should cost 100% of the students thought that they should spend at most less than $600 for the application. Shopping of electronic gadgets Students shopping center No. Students Nearby electronic store 45 Anywhere I see a product I like 9 Online shopping 27 List preferred store 9 From the data above, students do online shopping but a majority prefers doing electronic shopping from nearby electronic stores. Most Frequent Websites Most students visited a number of sites with Facebook being the most frequented (50%), google (30%) and Twitter (10%). The rest of the sites shared the remaining 10%. Frequency of shopping Online Frequency Students shopping At most five times a month 5% At least once a week 2% Never shop online 3% One to three times a week 90% From this data, most students do shopping online between one to three times in a week. Frequently watched TV shows All the students selected a quite a number of TV channels with almost every student watching CBS, VH1, and NBC. References Matthias Böhmer, Brent Hecht, Johannes Schöning, Antonio Krüger, and Gernot Bauer. (2011). Falling asleep with Angry Birds, Facebook, and Kindle: a large-scale study on mobile app usage. In: Proceedings of the 13th International Conference on Human-Computer Interaction with Mobile Devices and Services (MobileHCI 11). ACM, New York, NY, USA, 47-56. Read More