How can a firm use social media in branding - Research Paper Example

Comments (1) Cite this document
Summary
In this report the relationship of social media marketing strategies with the overall brand image of the organization has been analyzed and evaluated. In this regard, the current marketing strategy of Apple Incorporation has been evaluated along with proposing several recommendations. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
How can a firm use social media in branding
Read TextPreview

Extract of sample
"How can a firm use social media in branding"

Download file to see previous pages This study looks into Apple Incorporation as a big name in the computer and electronic industry. The company is known for its continuous innovation and innovative products. Apple is famous for the different ideas and strategies in comparison to the competitors and as a result create a clear edge competitive advantage in the market. In this section, the social media marketing strategy of Apple has been evaluated along with the explanation of the consumer issues and needs. Social media marketing is gaining popularity rapidly among different organizations. It has taken important place in the Integrated Marketing Communication (IMC) strategies of the organizations. Social media marketing allows the organization to communicate and interact with the target market in more easy and convenient manner. Different social media sites and blogs provide the organizations with the platform to interact with the customers directly. These social media platforms also allow the customers to raise any query or issue related with the products of services of the organization. Owing to the high importance of social media marketing, it is being used by almost all organizations as a branding tool in order to formulate and communicate the brand image and identity. The brand image and brand identity of any organization or product is directly dependent on the perception consumers built about that particular product or organization. In this regard, the online presence of the organization contributes towards formulating consumers’ perception. ...
Social media marketing allows the organization to communicate and interact with the target market in more easy and convenient manner (Mangold & Faulds, 2009). Different social media sites and blogs provide the organizations with the platform to interact with the customers directly. These social media platforms also allows the customers to raise any query or issue related with the products of services of the organization. Owing to the high importance of social media marketing, it is being used by almost all organizations as a branding tool in order to formulate and communicate the brand image and identity (Chan-Olmsted, 2011). The brand image and brand identity of any organization or product is directly dependent on the perception consumers built about that particular product or organization (Hawkins & Mothersbaugh, 2009). In this regard, the online presence of the organization contributes towards formulating consumers’ perception. Apple Incorporation has been coming up with different marketing and promotional strategies in order to attract more and more customers. However, it is important to acknowledge here that the social media marketing strategy of the company has been under serious criticism by different analysts and also the customers. The management of Apple has been only focusing on maintaining the online presence through the itunes and Apple Application store. The main focus of the organization is on the different innovative and high quality electronic products (Subramanian, 2010). Apple does not have any official facebook fan page and twitter account. Although, Apple maintains some discussion forums, which are for replying to the queries and questions of the customers, but unfortunately the staff and employees at ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“How can a firm use social media in branding Research Paper”, n.d.)
Retrieved from https://studentshare.org/marketing/1395379-how-can-a-firm-use-social-media-in-branding
(How Can a Firm Use Social Media in Branding Research Paper)
https://studentshare.org/marketing/1395379-how-can-a-firm-use-social-media-in-branding.
“How Can a Firm Use Social Media in Branding Research Paper”, n.d. https://studentshare.org/marketing/1395379-how-can-a-firm-use-social-media-in-branding.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ng
ngislason added comment 6 months ago
Student rated this paper as
Brilliant paper! Used it to complete an assignment for a marketing course. It was easy as ABC, for the first time in my life.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
How Social Media Affects Politics
...How Social Media Affects Politics Social media ultimately is considered as one of the disruptive technologies. It alters the delivery of information, news coverage, online content and the manner in which people digest developments in the world of politics. As evidenced in the 2008 elections, social media can be utilized, as a way to mobilize voters and make an electoral impact. During this election period, they acted as the CNS of campaign organizations. The use of Twitter, Facebook, MySpace, and YouTube by various candidates raised money, built electoral coalitions, identified...
6 Pages(1500 words)Essay
How Students Use Social Media
...? How Use Social Media School Word Count: 1654 Contents: Page No. Introduction 3 Current trends in social media amongst the student population 3 Types of socially acceptable media 3 Changes in the last five years 5 Factors that influence a student’s decision to select a particular way of consuming Media 6 Conclusion 7 References 8 How students use social media Introduction There has occurred a revolutionary change in the way education is imparted and received since the advent of computers in general and the Internet in particular. These days, a vast majority of students make use of social media to receive education, do assignments, projects, and research work because of the ease of portability of the devices of social media... a vast...
5 Pages(1250 words)Assignment
How Students Use Social Media
...increasing influence on the regular activities of human lives through the elements such as virtual communities, business networks and societal contexts, children and adolescents are also becoming progressively addicted to the use of social media for various purposes. There are various features of social media that are identifiable in relation to its usage among students like, enhanced scope of informal communication in the global context through internet and accessibility to uncountable technological features. At the same time it enables simultaneous freedom to access mischievous contents which are traditionally restricted at a general platform. From a...
10 Pages(2500 words)Essay
How Social Media Exposing Us
...Module Creative Writing: How Social Media Exposing Us The Internet is a wonderful instrument for purposes of mass communication,but it comes with a number of disadvantages one being the lack of privacy. The Internet has transformed into a control grid in which privacy rights are no longer highly regarded. There are systems that virtually record or monitor everything that is done on the Internet. In the recent years, internet surveillance has grown to be a necessity for different reasons. When people freely post a lot of personal information about themselves on social media websites like Twitter and Facebook, they forget that this...
3 Pages(750 words)Essay
Personal Branding and Social Media
...as the large businesses (PR, 2012). The following table is the contrast drawn by Vitberg between what he calls ‘analog personal branding’ (i.e., traditional personal branding) tactics, and digital personal branding tactics: Source: Vitberg, 2009, p. 11 An important aspect of personal branding through the use of social media is what Rossiter and Bellman (2012) describe as emotional branding. This is defined as ‘the consumer’s attachment of a strong, specific, usage-relevant emotion – such as Bonding, Companionship, or Love – to the brand’ (p. 292). While this description is oriented more...
6 Pages(1500 words)Literature review
How students use social media
...How use social media There has occurred a revolutionary change in the way education is imparted and received since the advent of computers in general and the Internet in particular. These days, a vast majority of students make use of social media to receive education, do assignments, projects, and research work because of the ease of portability of the devices of social media and the consistence of social media with the contemporary lifestyle of the young generation. This paper discusses the use of social...
6 Pages(1500 words)Assignment
The Use of Social Media
..., people use and depend on technology for their needs and the demand for technology has been on the rise (Lietsala & Esa 34). The impacts of technology on the society are far reaching. It has had both positive and negative effects on the society. However, it has had more positive effects than negative effects on the society. Technology has made the world we live in a small place to live. Technology, through social media has revolutionized how information is relayed and accessed. In reference to Collin et al (13), information spreads faster in social media than any other form of media. Most of the people first learn of...
4 Pages(1000 words)Essay
How to use social media to promote the business
...Use of Social Media to Promote Business Executive Summary Parameters of the report This research focuses on how social media as a versatile, fast, extensive and cheap marketing tool that can be applied to improve the number of customers visiting Tazaki Sushi restaurant. Description of the problem Tazaki Sushi restaurant specializes in offering Japanese cuisine in Sunset area in San Francisco where it has been able to establish a good reputation by providing high quality service and reasonable price to its customers. However, the repeat customers who are a major source of business for the restaurant are driving sales for...
8 Pages(2000 words)Essay
Social Media - important of branding
...Branding al Affiliation) Social Media In the recent past, the physical presence of companies was required to achieve an effective marketing strategy. Over the years, marketing has gradually evolved from such limited methods to sophisticated methods such as commercial advertising. Technological advancements have further sophisticated the marketing process by integrating the social media with the marketing options available. The global population that has access to the internet is a viable alternative for companies to diversify their marketing strategies. Social Media- Importance of Branding The story of...
1 Pages(250 words)Assignment
Jets Use of Social Media
...‘Jet’s’ use of social media ‘Jet’ is retail store that specializes on a number of products majorly laundry and babyamenities. In a bid to attract more customers and increase its sales, the company in addition to using the conventional marketing modes, is also making use of social media platforms such as LinkedIn, Facebook, Twitter and Instagram. Although the overall performance of the business on these sites is still low based on data collected, it nonetheless shows an upward trend that may soon be a force to reckon with. By using LinkedIn, Jet targets a market segment comprised of both young and old...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic How can a firm use social media in branding for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us