In this report the relationship of social media marketing strategies with the overall brand image of the organization has been analyzed and evaluated. In this regard, the current marketing strategy of Apple Incorporation has been evaluated along with proposing several recommendations. …
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This study looks into Apple Incorporation as a big name in the computer and electronic industry. The company is known for its continuous innovation and innovative products. Apple is famous for the different ideas and strategies in comparison to the competitors and as a result create a clear edge competitive advantage in the market. In this section, the social media marketing strategy of Apple has been evaluated along with the explanation of the consumer issues and needs. Social media marketing is gaining popularity rapidly among different organizations. It has taken important place in the Integrated Marketing Communication (IMC) strategies of the organizations. Social media marketing allows the organization to communicate and interact with the target market in more easy and convenient manner. Different social media sites and blogs provide the organizations with the platform to interact with the customers directly. These social media platforms also allow the customers to raise any query or issue related with the products of services of the organization. Owing to the high importance of social media marketing, it is being used by almost all organizations as a branding tool in order to formulate and communicate the brand image and identity. The brand image and brand identity of any organization or product is directly dependent on the perception consumers built about that particular product or organization. In this regard, the online presence of the organization contributes towards formulating consumers’ perception. ...
Social media marketing allows the organization to communicate and interact with the target market in more easy and convenient manner (Mangold & Faulds, 2009). Different social media sites and blogs provide the organizations with the platform to interact with the customers directly. These social media platforms also allows the customers to raise any query or issue related with the products of services of the organization. Owing to the high importance of social media marketing, it is being used by almost all organizations as a branding tool in order to formulate and communicate the brand image and identity (Chan-Olmsted, 2011). The brand image and brand identity of any organization or product is directly dependent on the perception consumers built about that particular product or organization (Hawkins & Mothersbaugh, 2009). In this regard, the online presence of the organization contributes towards formulating consumers’ perception. Apple Incorporation has been coming up with different marketing and promotional strategies in order to attract more and more customers. However, it is important to acknowledge here that the social media marketing strategy of the company has been under serious criticism by different analysts and also the customers. The management of Apple has been only focusing on maintaining the online presence through the itunes and Apple Application store. The main focus of the organization is on the different innovative and high quality electronic products (Subramanian, 2010). Apple does not have any official facebook fan page and twitter account. Although, Apple maintains some discussion forums, which are for replying to the queries and questions of the customers, but unfortunately the staff and employees at
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Table of Contents
Table of Contents 2
Executive Summary 5
1.0 Introduction 6
1.1 An overview of the Procter and Gamble Market 6
1.2 Changes that the industry has undergone in social media 6
1.3 Justification 7
1.4 Research Purpose 7
1.5 Research Questions 8
Today, many companies, small and large, are strategically collaborating with social media to enhance their businesses (Efraim, Narasimha and Ting-Peng 203). Focusing on the urge to obtain information, organizations and companies may opt to collaborate with social networks in order to obtain vital information regarding their products and services from the public.
The findings of the study show that social media are positively moderated to stress (physical reaction of the body) and anxiety (psychological disturbances like the inconsistency and ambiguousness). However, the study found that participants, particularly the young ones who age from 18 years above, were more stressful and anxious after using social media websites than before using them.
The aim of this essay will be to summarise the social influences that are currently persistent upon media availability along with the alterations which took place since the past few years. The discussion will also emphasize on revealing the influencing factors related to both technology and economic contexts while throwing insightful light on the pattern of social media usage by students.
According to the paper the social media has given its users a platform for sharing what goes on in their lives. The social media sites offer people an opportunity to spread news, films and pictures about themselves. Through social media, people get into contact with old friends. They can initiate discussions and dialogue through Facebook and come up with groups of people with the same interests or likes.
The war in Vietnam was the first war to permit liberty to the media by allowing it to air the war events. Media revealed USA as the conqueror in the war which killed the morale of the Vietnamese soldiers. However, when North Vietnam imposed an ambush on US embassy in Saigon, people became doubtful about the possibility of the U.S winning the war.
ia as means of communication. Many activities for example running of businesses nowadays use digital media because of simplicity brought out by rising information technology. The use of digital technology brings about advantages as well as disadvantages to the using community.
However, there are 26.6%, which is the second highest percentile of participants who agreed that they are stressed.
Table II shows that the highest number of participants who answered the survey are those whose age ranges from 18-24 (57.7%), to be
According to the report regardless of the new legislation as well as criticism that as directed as Ellen, her career was not ruined by her declaration. After her sitcom was cancelled, the comedian endeavored to rebuild herself as a successful lesbian woman and within a short time; she began hosting her own talk show.
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