Social media helps in online communication that makes commercialization of the brands in the company easier. Having millions of individuals visiting the social media sites, they can view the brands and share them…
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Approximately 76% of firms in different geographical areas use social networking to achieve their marketing strategy. Retailers have achieved 133% increases in profit through the mobile market and thus they promote social media. An approximated 40% of United States shoppers usually use their Smartphone to buy products online and thus becoming a need than a want. There is a gap that exists while investing in social media marketing. Messages are shared in the social network concerning the brands and services offered by a certain firm and thus they are passed from user to user. This means that the company only posted once in the site for example, in the Facebook which has millions users. The messages and images of the brands are available to the third person without his or her request that he or she wants the brands but they are going to be posted. This means that the firm that posted the brands once does not need to keep on monitoring who has been interacting with their site. Through the use of social media they can use the strategy of winning a prize or the first individual who can share and like the brands in the firm can win a prize or get the brand of his or her choice at a discounted rate. This is a gap that many companies have never thought about it but play a significant role in social media marketing.
Based on the research done by Mangold and Faulds (2009), though investing in social media is costly, it plays a significant role in marketing for example, brand awareness is attained. Social media is a tool that creates competition in the market since different companies use the technology to advertise their products through such media. For example the use of Facebook, YouTube, twitter, Google and LinkedIn among others. One of the notable aspects to note while educating an individual who want to use social media marketing is that it is generally expensive. However, in reality it plays a significant role in making sure that awareness of the
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There are numerous methods of research enquiry and one of the popular amid them is scientific method. Scientific method is regarded as a set of methods that are normally used for examining research phenomena, acquiring adequate research information and incorporating new knowledge.
Therefore, it is a nominal measure. Variables for the purpose are Students course and mode of transport is a measure of laziness. An intervening variable of work pressure is also possible in this case. While the student's course is an independent variable the mode of transport used is a dependent variable.
Group 2 scores are the final test results for the experimental group. The raw data is shown in the table below, with scores being on a scale of 0 (no bulimic behavior) to 30 (severe bulimic behavior). Prior to the experiment, both groups demonstrated similar scores on the baseline test with a mean of 23.00.
The academic journal refers to undertaking a quantitative study with the small business organization in order to appraise the strategies of leadership in relation to the quality management and customer satisfaction within the organization to conduct the performance
existing and potential customers is observed keenly for trends and dependencies that would enable firms to predict and satisfy customer needs with considerable accuracy. Though data mining is one of the best approaches to achieving a competitive edge, it is not clear which
conducting a research include: identifying the problem at hand, setting a hypothesis, planning methods of collecting data, collection of data, analysis of data, stating the findings, drawing of the conclusion with respect to the findings and finally presenting the research work
Social science and art yields better result when qualitative research method is used. On the other hand, science requires quantitative research for a high quality result. When these approaches are used together it is referred to as mixed research approach. This method
In the last few years, there has been an increase in distance learning programs as their main purpose is to meet the growing demands of off-campus students who either want to acquire competitive qualification online (Babb, Steward &