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Marketing plan for Kenwood group - Essay Example

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This report will focus on marketing plan put forward by a company named as “Kenwood”, manufacturers of home appliances. Kenwood group is offering a wide range of products including home appliances, compressors, environmental care products, compressors and many more…
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Marketing plan for Kenwood group

Download file to see previous pages... According to the study it is said that if we are strong, our strength will speak for itself. If we are weak, words will be of no help. This saying carries meaning in itself and highlights the importance of developing such plans that are not only realistic but are communicable as well. One cannot explain any phenomena; his/her intended feelings, his plans or anything else if there is lack of communication channels and proper marketing strategies. Thus, we can generalize this thing that effective communication and competitive marketing strategies have become mandatory in every type of business activity. With special regard to businesses, communication phenomenon, development of competitive and effective marketing strategies has grasped huge attention over the past few years. Its awareness truly started to spread when businesses realized the importance of communicating their purpose to their target audiences affectively. It is important to determine how businesses can communicate their purpose, intended goals and their products’ specifications to their customers. Enacted in 1950 Kenwood aspires to deliver its current and prospective customers with innovation, change, high quality and unique design products. It specializes in providing its customers with kitchen appliances, like beaters, food processors and many others that serve as a luxury and a gift for the upcoming generation. It aspires to deliver such products that makes your life easy and offer a wide range of products including hand beaters, bread makers, blenders, food processor and many other electronic appliances of this nature. (Kenwood, 2012) Reason for product selection Kenwood group is offering a wide range of products including home appliances, compressors, environmental care products, compressors and many more. The underlying reason behind the selection of an environmental care product i.e. Humidifier lies in the fact of the changing climate of UK. The fluctuations in the climate of UK have made the Kenwood group to think about expanding their operations into the UK market. According to one of the environmental reports (2010) the UK climate is changing rapidly and that the fluctuations have been observed globally. The time span of winters has increased tremendously and the snow cover prevails for a longer period of time in some parts of UK. Observations indicate that the temperature in Central England have risen by about 10C whereas in other parts like Scotland and Ireland it has increased roughly by 0.80C (Environmental report, 2010) In addition to this, agricultural sector of UK is progressing by leaps and bounds and is contributing a lot towards economic growth and development. UK ranked 5th in the production of sugar beet and in terms of wheat production it is ranked as fourth among all the EU countries. (Environmental report, 2010) However, for crops production humidifiers act as a major unit in keeping the crops moist and humid and the Kenwood group after recognizing the need aspire to launch humidifiers in UK market for agricultural ...Download file to see next pagesRead More
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