Nobody downloaded yet

International Marketing - Essay Example

Comments (0) Cite this document
This paper declares international marketing which can be very challenging for companies. One of the main reasons of this challenge is the cultural variation and differences in market environment that lies amongst each nation of this world. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
International Marketing
Read TextPreview

Extract of sample
"International Marketing"

Download file to see previous pages Luxottica should promote the concept of individualism through its promotional campaigns. This concept of individualism includes three classes of young generations, namely children, young people and young parents. For every group belonging to this young generation lot, Luxottica has something exclusive to offer in the form of a wide range of its optical products with a blend of local preferences. Thus it can be implied that Luxottica’s product strategy should largely based on the consumer behavior while keeping in view the cultural norms and market conditions prevailing in different countries of the world (Scruton 2007). Price setting Strategies Setting price of a product is determined by many factors and these factors may vary across different regions. Apart from the fact that the manufacturers costs of bringing a product into a useable form plays a decisive role in setting the price of a product, there are many other factors which are not under the control of the manufacturer. First of all, consumer behavior plays a significant and leading role in determining the price of a product. In countries where the income levels of people in general are not high, price plays the most important role in determining the success of a product or sometimes of a business as a whole. Consumers’ preferences for expenditures on any product are not necessarily influenced by its usefulness, quality and branding; the ability to pay for a product and the satisfaction which the use of a product yields are regarded as major factors responsible for the success of a product. Apart from this, the social and cultural norms prevailing in a society have a...
This report stresses that considering the market data provided by the case study of Luxottica, it is imperative that franchising the business would lead Luxottica to reduced control over the sales and distribution network. Franchising the business would not only cause ambiguity in the supply chain management but also increases the costs involved in making the product available for the customers. Presenting auctions for franchising and continuous management of franchised business is considered to be a costly initiative by a business.
This paper makes a conclusion that the company may look for and implement alternative distribution strategies which offer some new avenues and can attract people from all over the globe. In this regard, it is recommended that the company shall add to its existing distribution channels an online distribution source or platform, form where the company can interact with the whole world through the World Wide Web and this approach will add a complete new dimension in the existing distribution channels for the company. The major benefits of distributing through online platform are that it is cost effective and is able to attract large number of consumers due its omnipresence on the globe. Moreover, the company may find it relatively easy to control its distribution activities through online channels as compared to the existing channels of distributing its products. Thus, online distribution channel can be recommended as an alternative distribution channel for Luxottica. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Marketing Essay Example | Topics and Well Written Essays - 3000 words - 1”, n.d.)
Retrieved from
(International Marketing Essay Example | Topics and Well Written Essays - 3000 Words - 1)
“International Marketing Essay Example | Topics and Well Written Essays - 3000 Words - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 Pages(3000 words)Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 Pages(1000 words)Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 Pages(3500 words)Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 Pages(3000 words)Essay
International Marketing
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
4 Pages(1000 words)Essay
International Marketing
Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the
4 Pages(1000 words)Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 Pages(3500 words)Essay
International Marketing
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
2 Pages(500 words)Essay
International Marketing
As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. As the international marketing manager of Highland Spring ltd,
12 Pages(3000 words)Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic International Marketing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us