StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

International marketing environment - Essay Example

Comments (0) Cite this document
Summary
Often, governments have been found to promote their domestic manufacturers to export the goods by providing cash subsidies, interest free or low-interests loans, and numerous tax exemptions. Governments promote Free Trade…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
International marketing environment
Read TextPreview

Extract of sample "International marketing environment"

Download file to see previous pages Thus, governments play a highly influential role in promoting, restricting and regulating import and export of the goods. In a way, government interventions cause a tremendous impact on the firms marketing the goods internationally (Vorton, 2010).
Further, government’s role is crucial in formulating trade policies, negotiating trade agreements with other countries and preparing an environment that helps promote multilateral trade among the countries. For example, the Office of the US Trade Representative, a body under the US government, is fully responsible to develop trade related policies with the other countries. The office works as the presidents spokesperson, chief trade advisor, and finally as a negotiator with trade organizations of the other countries. It is pertinent to note here that the US has entered into free trade agreements with a total of 19 countries. The North American Free Trade Agreements (NAFTA) with Mexico and Canada is considered one of the largest of all the free trade agreements to promote bilateral trade among the member countries (NAFTA, 2012).
Economic factor is quite important and critical as environmental uncontrollable while going for international marketing operations. Markets differ worldwide significantly in their growth prospects, size and the current GDPs. Some of them are developed, while many are in the developing stages and therefore, they differ widely in terms of opportunities. Many of the countries or regions do not have adequate infrastructure to undertake a fast paced economic growth. Natural resources, minerals, water, energy, skilled manpower are the key ingredients that are needed for the growth and industrial activities. Thus, marketers need to consider individual regions and economies carefully before launching any marketing operations (The Economic Environment, 2012).
International marketing is influenced by the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International marketing environment Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
International marketing environment Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1613193-international-marketing-environment
(International Marketing Environment Essay Example | Topics and Well Written Essays - 1000 Words)
International Marketing Environment Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1613193-international-marketing-environment.
“International Marketing Environment Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1613193-international-marketing-environment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International marketing environment

Understanding the international marketing environment

...?International Marketing Environment I. Introduction Marketing, in the olden days, was a phenomenon limited to or national boundaries with limited opportunities for the consumers and suppliers. With the extent of globalization, marketing has crossed all the state and national boundaries to market its products and services in the international arena. Global marketing has become a popular subject of research and analysis due to increasing number of companies starting their operations in various countries. The increasing trend of globalization of the world economy, international marketing has become an essentiality for survival of all organizations irrespective of being big or small as previously multinational companies used to enjoy... the...
7 Pages(1750 words)Essay

International Marketing Environment

...? International Marketing Environment International Marketing Environment I. The role of the government Government and trade are interdependent, and the interdependency has been at its best with regard to international trade. The strategies of the local government have great impacts on any trade or business undertaking. In the same way, the government has a great role to play in the development of international trade market. The international trade barriers raised by governments include restrictions on business expansion, higher taxes and formalities, and the long delay...
4 Pages(1000 words)Research Paper

International Marketing Environment

...? INTERNATIONAL MARKETING ENVIRONMENT …………………. …………….. Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing. Achieving favorable balance of payment is always the critical key determinant of governments’ intervention of all the countries in international trade. Governments normally attempt to control international trade with specific policies in order to maximize the likelihood of surplus balance of payment (Appleyard, Field and Cobb, 2005, p. 19). In order favorable balance of payment to be achieved, governments do...
4 Pages(1000 words)Essay

International Marketing Environment

...? International Marketing Environment Introduction The study of international marketing environment holds importance since in the present times, the power and influences of globalization have increased to great extents, particularly in regard to businesses and international trades. Thus, international marketing has become a necessity for organizations to survive the global competition. Trading blocs have grown in larger numbers with increasing tensions with the need for globalization trying to resolve such issues. With the changing demographics of the world, social changes have also taken...
4 Pages(1000 words)Essay

Situational Analysis of International or Global Marketing Environment

...would help in the assessment of the external force which might affect the profitability of the company. An internal analysis would be conducted to understand the company’s current strategic position and check whether it is suitable for the company to enter into foreign markets like Brazil and further inside. Finally, the study would conclude with recommendations which would highlight on improving the current business activities and methods before entering into Brazilian markets. Marketing Environment Analysis Political, Economic, Social and Technology Analysis Political, Economic, Social and Technology (PEST) Analysis would be conducted for identifying...
8 Pages(2000 words)Essay

Situational Analysis of International or Global Marketing Environment

...conditions for success of the Evergreen Natural Grocers; however, the groceries need to check and work on its weaknesses in order to gain a competitive advantage and diversify its market share. References Top of Form Boone, L., 2012. Contemporary marketing, 2013 update. s.l.: Cengage learning custom p. Cohen, W. A., 2002. El plan de marketing: : procedimientos, formularios, estrategia y te?cnica. Bilbao: Deusto. Czinkota, M. R., Ronkainen, I. A., & Czinkota, M. R., 2010. Principles of international marketing. Australia: South-Western, Cengage Learning. Doyle, A. C., 2012. The white company. UK: Andrews. Fisanick, C., 2010. Food. Farmington Hills, MI:...
8 Pages(2000 words)Essay

Prepare an international marketing environment analysis report for Australia

...? International Marketing environment analysis report for Australia Contents Contents Executive Summary 2 Introduction 4 International marketing environment in Australia 4 Political environment 4 Economic Environment 5 Social environment 5 Cultural Factor 6 Technological Environment 6 Legal Factor 7 Financial Factor 7 Current challenges for international marketers 7 Protectionism 7 Opportunities for international marketers 9 Conclusion 10 References 12 Executive Summary Australia is a developed country...
8 Pages(2000 words)Essay

Assessment Task2 an individual report on international marketing environment assessment

...? International marketing environment assessment Executive Summary This report involves an in-depth analysis of the international marketing environment in Australia. In order to give this study a robust shape, the international marketing environment of Australia has been assessed from various aspects that influence international marketing there. The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate...
8 Pages(2000 words)Research Paper

-Marketing Environment/Consumer Behavior in Italy (International Business)

...International Business: Marketing Environment and Consumer Behavior in Italy - The Case of Starbucks Coffee - / Course Date Total Number of Words: 2,553 Introduction Since mid-1980s, Howard Schultz has been successful upon introducing a variety of high-grade coffee such as latte, mochas, espresso drinks, and Frappuccino ® ice blended coffee throughout the U.S. market (Starbucks, 2009). After 20 years of introducing Starbucks Coffee in the U.S. market, the tremendous increase in demand for good coffee gave a strong business opportunity for Starbucks Coffee to expand its business domestically and internationally. Strategic development for the international development of Starbucks coffee is a vital factor which may contribute... behavior...
10 Pages(2500 words)Term Paper

International Marketing Environment

...INTERNATIONAL MARKETING ENVIRONMENT …………………. and Number …………….. …………. Introduction The process of globalization has grown to become an irreversible phenomenon since it involves removing of trade and investment restrictions between nations with a view to leverage the benefits of comparative advantages in relation to capital, technical knowhow and human capital. This paper addresses economic integration, government’s role in international trade, risks associated with international marketing and so on. Explain the role of government in international trade, the various levels of economic integration, and the impact on...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic International marketing environment for FREE!

Contact Us