StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Strategies - Research Paper Example

Comments (0) Cite this document
Summary
It is termed as a multinational process in which planning and execution of the concept is done with adequate pricing, promotion and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Marketing Strategies
Read TextPreview

Extract of sample "Marketing Strategies"

Download file to see previous pages When the companies take the decision for expanding and diversifying their businesses across the national boundaries, it is important for them to take into consideration various factors that are important for the successful operation of the company on the international scale (Keegan and Green 2008). The focus is to formulate a strategy regarding the international operations of Algerian wine in the UK market.
Algerian Wine is a wine that is made from a country of North Africa in Algeria and is among the renowned name in the history of wine. Algeria is known to be one of the oldest producers of wine in the world. For the Romans, Algeria is considered to be the breadbasket and vineyard throughout the history of viticulture starting from the Roman Empire. Algerian wines have been seen to prosper the world with constant prosperity because of the fact that they have their own unique characteristics. Algerian wines are produced in five major regions that include The MEDEA region, The ZACCCAR region, The DAHRA region, The MASCARA region, and The TLEMCEN region.
The aim of the company is to export the Algerian Wine called Coteaux De Mascara from Algeria into the market of UK. Coteaux De Mascara is termed to be the red wine from the Atlas Mountains. This wine belongs to The MASCARA region. This region has been well renowned in terms of producing wines with distinguished features. The wines produced in this region are considered to be robust and well structured. They are of good colour, and consist of high level of alcohol up-to 14 percent. All the wines of Algeria are distinguished with taste of deep berry flavours and the fragrance of roses and raspberries.
For the purpose of data collection, various scholarly journals and articles will be selected, which will help in retrieving adequate information in relation to the international marketing. Secondary data will be helpful in collection of adequate and authentic information. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Strategies Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1616241-marketing-strategies
(Marketing Strategies Research Paper Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/miscellaneous/1616241-marketing-strategies.
“Marketing Strategies Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/miscellaneous/1616241-marketing-strategies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategies

Marketing strategies

...? Marketing strategies Table of Contents 3 Introduction 3 Detailed overview of the change/ trend in macro business environment 4 Economy at a glance 4 Political trend 5 Economic trend 6 Social trend 7 Technological trend 8 Impact of the trend on South African organizations 9 Implications of the change on marketing strategies/practices 10 Conclusion 10 References 12 Bibliography 13 Abstract This paper deals with one of the most critical area of current strategic marketing of organizations. This is continuous change or trend in the macro business environment worldwide and its substantial impact on the marketing strategies...
12 Pages(3000 words)Assignment

Marketing strategies

...Marketing strategies Illustrate how promotional activity is integrated to achieve marketing objectives In any organization, there are established marketing strategies. The marketing strategies are usually based on the organizational goals and set objectives. Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In words by Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of...
12 Pages(3000 words)Essay

Marketing strategies

...?Marketing strategies Table of Contents Executive summary 4 Introduction 4 SWOT analysis 6 Assess the suitability of the firm’s services for foreign market 9 Success at domestic market 9 Product or service uniqueness 10 Particular need in the specific market 10 Emergency need of product or services 10 Screening Regions to Identify Target Markets 11 Assess Industry Market 13 Select foreign business partner 15 Estimate firm sales potential 17 Conclusion and recommendation 19 References 21 Executive summary Murgitroyd and Company is a European Patent and Trade Mark Attorney service provider headquarters in Glasgow and...
16 Pages(4000 words)Coursework

And I Have You by Nikki Giovanni

3 Pages(750 words)Essay

Marketing Strategies

...? Marketing Strategies Marketing strategies are the steps taken by a certain company/business to beat fellow competitors in terms ofcustomers turn out hence increased returns. It can also be described as the optimal utilization of a business or company resources to be top of fellow competitors and increase the sales. The process begins with analyzing the current situation of a certain business then formulating ways to achieve specific goals (Bowie & Buttle, 2004). Some of the common marketing strategies include economic friendly advertisement, free samples and gifts among other initiatives to attract more customers. This work would focus...
4 Pages(1000 words)Essay

Marketing Strategies

...? BERVET Beer Company Marketing Strategies BERVET Beer Company Executive Summary The Bervet Beer Company’s history can essentially be traced back to the year 2000 when a scientist helped to invent the company. Since then the company has managed to successfully grow in leaps to emerge as a successful company whose logo is found to be quite distinct in Africa. The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000. The company’s humble beginning can be exemplified in the fact that only 60 dollars was used in the company’s expansion process during its first years, a factor that caused the company to mainly operate at a loss for that first year....
18 Pages(4500 words)Assignment

Marketing strategies

...drive away. MARKETING OJECTIVE With the Marcin Deviro still being a new entrant to the industry and having established competitive rivals such as Toyota and Holden, in the market, the marketing objectives of the Mercian Daviro range are as follows: 1. To develop a product line that is both aesthetically attractive with product features customized to the target market’s needs. 2. To build on traditional and electronic distribution channels such Marcin Deviro’s car showrooms and online showroom. 3. To roll-out a marketing communications plan to increase brand awareness and to build on brand equity for the company 4. To sell at least 5,000 units in the...
6 Pages(1500 words)Essay

Asssignment

2 Pages(500 words)Essay

Marketing strategies

...Number: Topic: MARKETING STRATEGIES The are various types of marketing strategies discussed in this among the marketing strategies utilized by Equal include; promotion, positioning and pricing marketing strategies during the 1980’s. Promotion strategies entail a combination of several marketing techniques to attract customers to use and to continue using you products at any time they need it. In can be observed that Equal developed strong advertising strategy that exceeded all its competitors in the industry. For example in 1988, Equal spends twenty five...
2 Pages(500 words)Case Study

Marketing Strategies

...Marketing Strategies Q 1 The market development criterion is ideal for revenue generation. The management introduces Franchisees in four international markets-Canada, Hong Kong, Mexico, and Taiwan, which are the leading profitable business communities. The marketing team resolves on a market development model based on success factors for expansion. Ruth’s in a steak house (though offers some fish items in the menu) and thus, the primary consumption of Ruth Chris is Beefeaters. The world resource conducted a research in the year 2002 and ascertained that 17 countries with a relatively higher per capita annual income enjoyed beef (93.5...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing Strategies for FREE!

Contact Us