CHECK THESE SAMPLES OF The importance of customer loyalty
It is proved that existing marketing strategies of BMW are similar to those used by most firms in the automotive industry; still, BMW has managed to create a unique brand image which, combined with marketing techniques for securing customer loyalty, has offered to the organization a significant advantage towards its competitors.... At the next level, the use of appropriately customized techniques of customer segmentation has helped the organization to keep its customers loyal, a rather difficult target if taking into consideration the level of competition in a global automotive industry....
12 Pages
(3000 words)
Coursework
The following research proposal entitled "Customers Brand Equity and Customer Loyalty" is focused on the concept of customer loyalty which can be identified as a conceptual paradigm which focuses on the retention of customers by delivering quality services.... Emphasizing on the relation between the concepts of customer loyalty, CRM and service quality, the research problem has been framed for this study.... To be precise, the research problem to be considered in this study will focus on the impact of customer loyalty and service quality in 5 Star hotels in Thailand with relation to CRM initiatives taken by the hospitality organizations....
10 Pages
(2500 words)
Research Proposal
Kornfeld places quite a bit of importance on this approach and suggest the presence of certain motivators that guide people to come, see and ultimately buy the desired products.... From a massive amount of literature on street smart marketing and extensive research materials on the practical aspects of advertisement, and selling, it requires a real nose to pick up the subtle scent of the open economy market for employing it to use....
7 Pages
(1750 words)
Book Report/Review
Afterwards, the integration of CRM has been taken into consideration including the overall implications of customer loyalty to the organisation.... With the purpose of providing a clear discussion on the subject, the definition of customer Relations Management has been provided.... For example, the sales force can use this information to gain customer's trust and loyalty.... This theory is called customer Relationship Management (CRM)....
13 Pages
(3250 words)
Essay
The third benefit of generating huge amount of customer information is the most important benefit of the loyalty card schemes like Clubcard of Tesco.... This brand loyalty is expected to enhance the brand equity of Tesco.... The loyalty cards also aim at increasing the revenues in the short and long run by giving incentives… A year later Clubcard holders were spending 28% more at Tesco stores and 16% less at rival Sainsbury's stores.... As a consequence, The Clubcard loyalty card scheme of Tesco has played the most important role in making Tesco the largest retailer in UK....
7 Pages
(1750 words)
Literature review
hellip; This paper purports:
• To recognise the background, strategies and culture of service sector organisations
• To examine the importance of customer satisfaction and customer relationship in the present market scenario
• To determine the importance of service quality in relation to customer satisfaction
• To analyse the significance of branding in relation to customer satisfaction
The paper tells that the service sector organisations are required to be focused on providing services and/or products based on the needs of the customers....
6 Pages
(1500 words)
Essay
customer loyalty is both an attitudinal and behavioral inclination to support one brand over all others, whether because of fulfillment with the item or administration, its accommodation or execution, or just commonality and solace with the brand.... To comprehend client loyalty one must understand that there are There are additionally behavioral and attitudinal perspectives.... A gander at these ideas will clear up what "client loyalty" truly is, and this is vital because having a robust understanding of the idea is vital if one wants to plan a prize project where dependability upgrade is the essential target....
8 Pages
(2000 words)
Essay
Word of mouth or viva… the importance of such advertising cannot be emphasized due to the subjective nature of this industry.
Customer satisfaction greatly determines the loyalty of customers to the resort or spa in Customer loyalty means that the resort will have repeat business from the same customers and, therefore, remain doing business (Kamakura et al.... Furthermore, customer loyalty increases the repurchase levels which translate to profitability and a large consumer base....
11 Pages
(2750 words)
Essay