How Decisions in Customer Service Impact the Level of Sales and the Ultimate Profitability
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Indeed various research have linked a positive relationship between high quality customer service, o customer loyalty in terms of repeated purchases, cross buying behavior and reduce price sensitiveness of the consumers (Ibrahim & Najjar, 2008; Oliver, 1997; Bloemer & Odekerken-Schroder, 2002; Yu, Shean-Yuh, & Yu-Yi, 2011).... A wide array of research has clearly linked high quality customer service to customer satisfaction and customer loyalty, which apparently are important for building an organization's profitability (Oliver, 1997; Bloemer & Odekerken-Schroder, 2002; Yu, Shean-Yuh, & Yu-Yi, 2011)....