StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap - Dissertation Example

Comments (0) Cite this document
Summary
SEMI-DRAFT DISSERTATION: CRITICAL ANALYSIS OF IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN RENAISSANCE BEIJING CAPITAL HOTEL Cheryl Abstract Today, hospitality industry is facing at an intense competition by gaining loyal customer, and under this situation, many companies apply the Customer Relationship Management (CRM) as an effective weapon on acquiring profitable and loyal customers since it can assist the company to identify and analyze the customer’s need and in order to provide a better service/product to the customer…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap
Read Text Preview

Extract of sample "To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap"

Download file to see previous pages The dissertation begins with a comprehensive introduction, explaining what the paper is all about and giving a chronological sequence of how the text shall unfold in subsequent sections. Later the author has reviewed the literature in detail that has been utilized and studied to ascertain theories applicable to this scenario and how they are helpful in analyzing the practices being followed by this hotel. The scholarly resources used have been elaborated and theories selected have been explained to give a bird’s eye view to the readers about evidences that already exist regarding the effects CRM has on customer loyalty. An overview of CRM procedures has been provided in this section and correspondingly broad definition has been discussed for customer loyalty. The subsequent section elucidates the methodologies that have been adopted and implemented by the author in conducting the entire research for this dissertation. The procedures carried out have been justified and their planned outcomes have been entailed. The pivotal portion of this dissertation follows where rigorous analysis has been conducted and all related implications have been discussed in detail. Findings have been incorporated along with graphical illustrations. Finally, concluding remarks have been made to close the dissertation with fruitful outcomes, significance of topic has been discussed and recommendations have been made to the hotel’s management in the closing note. Acknowledgments To take this opportunity, I would like to express my thanks to the people who supported me in this research. Firstly, I would like to express my indeed gratefulness to my family and school friends, my mum, dad and my school friends. They motivated and inspired me a lot on achieving my Bachelor Degree. My dad and mum give me the best to make me happy and feel less stress, their love is my biggest motivation and nothing can replace it. Also, I have to thank my school friends as they always help me and inspire me on the study and school life, they have contributed and shared the knowledge and opinion on the study of hospitality industry. Moreover, here I extend my gratitude and biggest gratefulness to Mr. Bradley. It is a great pleasure for me to have Mr. Bradley to be my tutor. Without his guidance and encouragement, I would not be able to complete this dissertation. Therefore, I would like to show my big thank to Mr. Bradley for his supporting. Last but not least, I would like to appreciate the big effort that contributed by Mr. Han, as the front office manager, he arranged the interview for me to investigate the CRM system and understand how CRM is implemented at the Renaissance Beijing Capital Hotel, as well as helped me for distributing questionnaires to the customers at the hotel. Table of Contents List of Tables, Figures and Illustrations Content Page 1.1 Structured Plan ….…………………………………………….………………. 4 2.1 The effect of customer retention ……..……………………………………….. 7 2.2 Four types of CRM definitions … ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“To critically analyze of the impact the Customer Relationship Dissertation”, n.d.)
To critically analyze of the impact the Customer Relationship Dissertation. Retrieved from https://studentshare.org/tourism/1480778-to-critically-analyze-of-the-impact-the-customer
(To Critically Analyze of the Impact the Customer Relationship Dissertation)
To Critically Analyze of the Impact the Customer Relationship Dissertation. https://studentshare.org/tourism/1480778-to-critically-analyze-of-the-impact-the-customer.
“To Critically Analyze of the Impact the Customer Relationship Dissertation”, n.d. https://studentshare.org/tourism/1480778-to-critically-analyze-of-the-impact-the-customer.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap

The Experiences of Boys and Girls in the Context of a Romantic Relationship

... which is the difference between the actual self (the current self-representation of the individual) and the ideal self (the representation of an individual’s hopes and aspirations). The authors present a schema-based model of romantic involvement and self-discrepancy to help explain this association, focusing on the impact of terminated relationships—“ghosts from the past.” Research has found out that romantic involvement is associated with a smaller discrepancy between the actual self and romantically involved individuals reported smaller self-discrepancies than did noninvolved individuals. The study implies that a person in love has increased self-esteem as a result of his satisfaction in the relationship. This satisfaction may also...
17 Pages (4250 words) Case Study

The Economic Impact of the Emergence of China and India

... and materials that are part of Toyota’s operations—the supply side of the automobile industry. The effects of this inflation do not stop in the supply side of the automobile industry which could significantly impact a firm’s cost structure. With the rising fuel prices, demand for automobiles is threatened too, as fuel is a complementary product of automobiles. At least in order to address the threat in the demand, Toyota put on the initiative to create a hybrid car which has saved its operations from this. The other economic impact of the emergence of China and India is its low-cost labor strategy that makes outsourcing to these countries attractive to automobile manufacturers. This can give a company the cost advantage it needs...
10 Pages (2500 words) Assignment

Implementing Schedule of Time Management

..., and estimating expected costs of the Email System Upgrade of my organization, during this all we have to mange and sustain the Quality and its application to project management processes. In this memo I will present and analyze the impact of qualitative strategic factors on project management decisions and then I will try to recognize, build, and express the philosophy for Quality management organizations. I have presented the overall review of the whole project that we have to do, by this we have a better overview of the things that we have to manage and control by implementing the philosophy of Quality management organizations, so that our work and development should be according to qualitative strategic factors. Overview of overall...
6 Pages (1500 words) Coursework

Change Management

In light of these, management must go out of their way to deal with organizational resistance to change because even the most carefully laid out or well-intentioned changes can still meet resistance. Subsequently, an organization’s ability to gain benefits from their change efforts is largely affected by their ability to create environments that encourage support and acceptance from other members of the organization. (Coetsee, 2003)
Some authors assert that resistance to change may be defined as behavior that human beings depict when they are attempting to protect themselves from the effects of change; these effects may be real or they may be imagined depending on the situation under consideration. Others believe that r...
10 Pages (2500 words) Coursework

Diversity Management in Organisations

... for amalgamation and gaining knowledge – Outlining diversity programme in a mode that highlights preceding inconsistency or unfairness leaves a depressing impact on a manager’s capability to fruitfully manage personnel diversity. (ALBRECHT, Maryann H., 2001) Accentuating a erudition and incorporation outlook has a appealing effect on mutually administration and workers and possibly guarantees the long-standing triumph of the multiplicity program. 2. Guaranteeing top administration obligation and responsibility – Likewise with every organizational transform scheme, top management is required to exhibit their pledge towards workplace multiplicity and embrace themselves as well as others responsible to perceive that diversity strategies...
6 Pages (1500 words) Case Study

The Relationship Between Security, Risk and Health in a Large Organisation

...The relationship between Security & Risk and Health & Safety in a large organisation "Assess the relationship between Security & Risk and Health & Safety in the context of a large organisation. Are they complimentary or the demands of one conflict with or inhibit the realisation of the other? Identify and discuss the implications of your assessment for the roles of the security manager". 1. Introduction The development of commercial activities worldwide has been extremely rapid; firms operating in various industrial sectors need to confront a series of challenges in order to ensure the limitation of risk related with their strategic initiatives. Within this context, the issues of security, risk, health and safety are very likely to appear...
9 Pages (2250 words) Coursework

Immigration and Its Impact on the United Kingdom

For example, for farming communities, fertile and well-watered land has been a pull factor in migration. Business opportunities and political stability are also examples of pull factors.
Since the turn of the 20th century, Great Britain and Northern Ireland have experienced a great influx of foreigners migrating into the country due to pull or push factors. There have been different waves of migrations to the United Kingdom, which has had different impacts. Because of this, the United Kingdom has had to respond in several ways, which includes coming up with new acts on immigration, nationality, and providing asylum to refugees.1 However, the topic of migration to the United Kingdom has attracted different political views and...
23 Pages (5750 words) Assignment

People, Organisations and Management

Organizations and their management styles have evolved to a great extent in the service and manufacturing industry over the last century, and so have been the concepts of management and its functions. These evolutions can be traced to significant developments brought about by the industrial revolution, scientific management principles such as Taylorism and Fordism, transition of feudalistic to capitalistic approach and others in different sectors of manufacturing industries. However, the beginning of the industrial revolution was characterized by a rigid hierarchical bureaucratic way of organizing business enterprises, a style prevalent even today but only in military service organizations. Nevertheless, the manufacturing and busi...
8 Pages (2000 words) Assignment

Self Assessment: Conflict Management Style

... it would be great if the company that I belonged with can embed these ethical principles in their code of ethics because; One, it gives me an assurance that this company helps its employees to grow by enhancing their abilities and encourages everyone to realize its limitless potential. Two, it makes me think that when this company advances, employees also progress with them. Three, it rewards every action that benefits the management, the workers, and the clients that further promotes and heightens employees’ self-worth and satisfaction. And with these in mind, I believe that the job a person has in this certain company is equally satisfying, one that you can never let go easily, and one that you cannot easily find somewhere else...
7 Pages (1750 words) Essay

Management Theory and Practice in the Early Childhood Education Industry

... individuals carry out their own prescribed roles and traditional teaching systems do conform to this framework (Cole, 2004: 25-27). One of the criticisms of this theory is that bureaucracy can be dehumanizing and inefficient through red tape. In the field of education, this could mean that sometimes, the welfare of young children could be negatively impacted (Ritzer, 2000). As a result, motivating these employees is vital to ensure that business profits are maintained. Conclusions: On the basis of the above, it may be concluded that of all the three management theories discussed above, Max Weber’s bureaucratic theory appears to have the highest level of relevance in the field of early childhood education. Fayol’s theory has limited...
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap for FREE!

Contact Us