CHECK THESE SAMPLES OF Effectiveness of Customer Reward Program as Loyalty Marketing Tool: The Case of Tesco
...from the company. The reward points earned by the customer on purchases in most of the cases are used for repeated purchase from the stores of Tesco in the mainstream products. Do you feel loyalty card influence customer decision? Customer purchase decision is highly influenced by loyalty cards provided by the company. From the survey conducted amongst 30 customers around 30 percent of the customers do not agree with this point but around 70 percent of the people went to Tesco because of the schemes available from Tesco Club cards. The...
8 Pages(2000 words)Dissertation
...by assisting where is necessary or desires and to retain to continuing without interruption as achievable in the business in which they build on their loyalty to. Since 1990’s marketing tool of practising loyalty scheme has been the most successful (Barlow 1992, Donovan 1996). Keeping customer is not expensive than acquisition cost noting that customer should be retain, resulting in a good connecting of maintaining customer on the system of their experience reliance regard and what is termed “duration values”. Background History of Tesco Organisational Background Loyalty...
5 Pages(1250 words)Essay
... might be changed to helpful content. The club card is the same as other loyalty card and is not a unique program. To get a reward, the customer should shop and encouragement offerings should be set to support customer to keep buying more. Customers should give their addresses when they apply for a card; most of the customers` data is accumulated through direct measuring the behaviour of those who got club card (Nilson, 2003). Tesco can see their customers who did shopping and what, when and in what circumstances they shop for more than 70% of its turnover over 7 million operational customer who hold clubcard. The clubcard has a mixture of utilities among short and long term packages. If the first advertising plan does not work... one .The...
6 Pages(1500 words)Essay
...Loyalty Cards. A stable customer base is a core business asset, contends Rowley (2006) and relationship marketing has shifted the focus of the marketing exchange from transactions to relationships.
Tesco is the first retailer to offer online grocery shopping and they have been able to leverage the benefits in the right manner. Through the internet customers are able to make faster and informed decisions as the internet has eliminated the trade-off between reach and the richness because it brings rich information to a great number of people both simultaneously and cost-effectively (Tse, 2007). At the same time...
5 Pages(1250 words)Research Proposal
...Building Loyalty Programs Introduction With the present of globalisation and the development of shared market across the world, it is very important for brands to have recognition and be accepted as a part of the local scenery as much as any small business would be (Harker and Esan, 2006). While this situation is often the one marketing executives strive for, it is often found that customers have different relationships with different brands and it is the strongest relationship between company and client which survives even when the product quality has suffered or the competition has offered a better alternative (Tenser, 2006). An understanding of these...
11 Pages(2750 words)Essay
...Farnborough area.
The Tesco store at Aldershot offers the loyalty card known as the Clubcard. The holders of the Clubcard receive two points for every GBP 1 worth of purchase at the store. Once the customer has collected 150 points a voucher worth GBP 1.50 is issued to the customer. The customer can use these vouchers for further purchases and discounts at the store.
Has the loyalty card program increased spending at the Tesco store?
The loyalty card, after its introduction at Aldershot store, had the effect that the Clubcard holders were spending on average 25% more at...
2 Pages(500 words)Essay
...its competitive advantage over its competitors.
These benefits more than offset the impact on the margins that loyalty card programs may have because of the discounts and rebates that they give (Susie Mesure, 2003). Loyalty cards therefore continue to be one of the most potent tools of loyalty marketing. Loyalty marketing is that approach to marketing in which a company focuses on growing and retaining existing customers through incentives like loyalty cards (Philip Kotler, Kevin Kohler, 2000).
Re-launch of the loyalty card...
8 Pages(2000 words)Literature review
.... These benefits more than offset the impact on the margins that loyalty card programs may have because of the discounts and rebates that they give (Susie Mesure, 2003). Loyalty cards therefore continue to be the best of potent tools of loyalty marketing. Loyalty marketing is that formulation to marketing in which a company is paying attention to increase and keeping customer through motivators like loyalty cards (Philip Kotler, Kevin Kohler, 2000).
Different suggestion concerning the effectiveness of loyalty cards...
3 Pages(750 words)Essay
...totally influences majority of consumers’ final decisions to buy a product. In cases of a regulated market, consumers may overlook prices as the final factor to base their decisions. In this scenario, consumers may opt to consider other factors like taste, color, and nutritional value of a commodity in making their final choices purchase a product.
References
Eduardo Torres-Moraga, Arturo Z. Vásquez-Parraga, Jorge Zamora-González, (2008) "Customer satisfaction and loyalty: start with the product, culminate with the brand", Journal of Consumer Marketing.
Khan (2012). Towards understanding customer loyalty: An...
4 Pages(1000 words)Essay
.... The supermarket’s store that was about 500 in the 1990s is now approximately about 6350 located in various locations. Tesco expanded its business very rapidly and has a market share of about 30%. The countries in which the company has entered and is operating brilliantly are UK, USA, Thailand, Malaysia, Mainland China, Hungary, Czech Republic, Japan, Republic of Ireland, South Korea, Poland, Turkey, etc. The main idea behind the research study is to analyze the customer satisfaction and customer loyalty at Tesco. Customers are the most important factor behind the success or failure of a company. It is very much...
23 Pages(5750 words)Essay
