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Ranging and Merchandising of a Selected Product Category at Tesco - Case Study Example

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This paper focuses on the ranging and merchandising of a selected product category at Tesco. Food retail companies have emerged as a competitive force in recent years owing to the use of the customer-focused business approach. Tesco has been able to achieve a renowned place in this segment…
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Ranging and Merchandising of a Selected Product Category at Tesco
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Download file to see previous pages The effectiveness of the food retail market of Tesco by supermarkets can be assessed by stating the incidence of Hungary wherein, even during the crisis Tesco displayed its dominance in the food supermarkets. Tesco supermarket has a dominant position in the UK and has rendered services to millions of customers and increased the level of profit. Tesco, one of the principal retailers, reported a fall in the profit for the first time since the 1990s due to the wastage of food in the supermarkets. Thus, Tesco is now facing competition from its key competitors such as Sainsbury’s as the grocery supermarket is alleged to face wastage in the food products. The customers of the supermarket of Tesco have been viewed to express their anger against the quality of the food sold. The study intends to examine and evaluate the food product in the supermarket with reference to Tesco and critically evaluate the strategy of merchandise employed by Tesco to gain its dominance in the market (Coriolis Research, 2004; BBC, 2013).
The supermarket of Tesco is a well-designed grocery store with various food products to satisfy the requirements of the people. The supermarket of Tesco is one of the largest and has a large floor space with a variety of food products available. The architecture and layout create greater convenience for the customers to locate the required food products in Tesco. The supermarket of Tesco is of great relevance because of the different availability of the food products at a reasonable price under one roof. The various food products such as grocery, packaged food, bakery, and baby food satisfy the desires of every customer due to the availability of different food items. To meet the customer requirements, Tesco offers different products of a single company based on the food product range. The product line offered by Tesco food include the bakery items, Fruits, vegetables, dairy, eggs, meat, fish, poultry, frozen food, ready meals, organic foods, snacks, and Sweets. ...Download file to see next pagesRead More
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