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Sales Developing and Merchandising - Assignment Example

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This paper "Sales Developing and Merchandising" focuses on the fact that in the modern business milieu, aspects that range from online marketing, superior product differentiation, apt management strategies, and the use of resources among others have created a competitive platform in the market…
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Sales Developing and Merchandising
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Download file to see previous pages This paper will explore the attributes of the product, external sales development techniques, the tools and techniques of internal sales promotion and merchandising and role played by the staff in ensuring the success of the hotel.  The hotel under consideration is called the APA Hotels & Resorts.
As a point of departure, the APA Hotels & Resorts are headquartered in Japan. This hotel has a slogan that assures the clients top quality products and services. The hotel endeavors to attain non-nonsense frugality. Alongside the normal services that are offered at a cost, the hotel offers a free breakfast. The rates are affordable. They range from 5500-14000JPY. The hotel has over 76 properties well spread across various nations.
The hotel offers a wide range of accommodation facilities, which range from a single executive room for one person to double executive suite for two people. Consider the following cost of various classes of accommodation.
In essence, the nature of products and services offered to form a fundamental basis in which the organization creates its market niche. The larger the market niches the more the revenues. Essentially, in the hotel and & hospitality industry, the competition among the primary players depends on the quality of the products and the nature in which they are presented to the clients (JONES & LOCKWOOD, 2004). Giving more insight into the manner of product presentation in the modern business milieu has taken a technological dimension, which has seen numerous organizations embrace internet marketing and distribution. In the hotel industry, the hotels and resorts use internet application in creating channels, which help in the overall management of the organization (ANDREWS, 2009). The aspect of product differentiation is attributed to this context where organizations such as the APA Hotel and Resort use the best procedures and superior raw materials to produce unique products. It is imperative to note that product differentiation helps APA Hotels & Resorts to identify itself in the market. ...Download file to see next pagesRead More
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