Nobody downloaded yet

Sales Developing and Merchandising - Assignment Example

Comments (0) Cite this document
This paper "Sales Developing and Merchandising" focuses on the fact that in the modern business milieu, aspects that range from online marketing, superior product differentiation, apt management strategies, and the use of resources among others have created a competitive platform in the market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Sales Developing and Merchandising
Read TextPreview

Extract of sample "Sales Developing and Merchandising"

Download file to see previous pages This paper will explore the attributes of the product, external sales development techniques, the tools and techniques of internal sales promotion and merchandising and role played by the staff in ensuring the success of the hotel.  The hotel under consideration is called the APA Hotels & Resorts.
As a point of departure, the APA Hotels & Resorts are headquartered in Japan. This hotel has a slogan that assures the clients top quality products and services. The hotel endeavors to attain non-nonsense frugality. Alongside the normal services that are offered at a cost, the hotel offers a free breakfast. The rates are affordable. They range from 5500-14000JPY. The hotel has over 76 properties well spread across various nations.
The hotel offers a wide range of accommodation facilities, which range from a single executive room for one person to double executive suite for two people. Consider the following cost of various classes of accommodation.
In essence, the nature of products and services offered to form a fundamental basis in which the organization creates its market niche. The larger the market niches the more the revenues. Essentially, in the hotel and & hospitality industry, the competition among the primary players depends on the quality of the products and the nature in which they are presented to the clients (JONES & LOCKWOOD, 2004). Giving more insight into the manner of product presentation in the modern business milieu has taken a technological dimension, which has seen numerous organizations embrace internet marketing and distribution. In the hotel industry, the hotels and resorts use internet application in creating channels, which help in the overall management of the organization (ANDREWS, 2009). The aspect of product differentiation is attributed to this context where organizations such as the APA Hotel and Resort use the best procedures and superior raw materials to produce unique products. It is imperative to note that product differentiation helps APA Hotels & Resorts to identify itself in the market. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Sales Developing and Merchandising Assignment Example | Topics and Well Written Essays - 2250 words, n.d.)
Sales Developing and Merchandising Assignment Example | Topics and Well Written Essays - 2250 words. Retrieved from
(Sales Developing and Merchandising Assignment Example | Topics and Well Written Essays - 2250 Words)
Sales Developing and Merchandising Assignment Example | Topics and Well Written Essays - 2250 Words.
“Sales Developing and Merchandising Assignment Example | Topics and Well Written Essays - 2250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Sales Developing and Merchandising

Sales and Merchandising: Home Centre

...? Sales and Merchandising: Home Centre Outline Critically evaluate current approaches to merchandising decisions and advise on their improvement 1.1. Employ approaches given below to evaluate the merchandising decisions of Home Centre 1.1.1. Retailing in the distribution channel and other methods 1.1.2. Defined by products sold – like food / household? 1.1.3. Move from stocklist of other manufacturers products to own brand 1.1.4. How has Home Centre adapted to the changing wants and needs of its target markets 1.2. Demonstrate strategies using following concepts to illustrate the home Centre strategies 1.2.1. Product range 1.2.2. Positioning 1.2.3. Branding – sub brands 1.2.4. Price positioning 1.2.5. Merchandising decisions cover... :-...
16 Pages(4000 words)Assignment

321KM Sales and Merchandising

...?321KM Sales and Merchandising – Assignment Executive Summary The paper is focused on the various important facets of sales and merchandising strategies employed by a retail chain enterprise named Sa Sa International Holdings Limited (Sa Sa). The discussion has encompassed importance of store location, category management of the business process, pricing strategy of the retail stores along with the significance of store design in the cosmetic retail stores. Moreover, the study has also focused on the buying and the sourcing strategies that are implemented in the modern retail segment. Buying and sourcing through the appropriate use of suppliers and vendors and the...
11 Pages(2750 words)Essay

Thunder ego boutique Manchester UK

...encompasses the retail sales merchandiser’s training responsibilities. This is crucial to the overall success for the position due to the store employees that will develop awareness and appreciation for various certain products which are likely to be recommended to each of them customers. The maintenance of good rapport with the customers across all levels will be instrumental in attaining the set trading goals (Beaver, 2002). The essential aspects of the effective communication for the customers that is essential to success. 5.1 Visual merchandising techniques One of the Visual challenges faced in this case include ineffective loyalty systems. According to Appendix 1,...
4 Pages(1000 words)Essay

Fashion Buying and Merchandising

.../ referencing …………………………………………………………..12 The PPD Reflective Summary…………………………………………………….13 Fashion Buying and Merchandising Aim: Merchandising and the buying process has become one of the main functions for any ongoing retailing business. This is very important to analyze the most advanced merchandising processes and the proper buying cycles for the retailers. The main Aim is to create a perfect picture of the merchandising and buying office operation. Introduction: The fashion industry and the retailing have shown a great endeavor towards the development of the merchandising process. Most of the retailers are coming up with new...
8 Pages(2000 words)Essay

Retail Merchandising & Store Operations

...inside the store. A customer is attracted to a display in 3 to 8 seconds and within that time he develops interest in the object. Thus all principles of product display and design such as balance, emphasis, harmony, proportion, rhythm and color are to be used. Depending on the type of products symmetrical or asymmetrical balance should be used. Asymmetrical balance should only be used when the products are required to create excitement otherwise it might be perceived as imbalance. Emphasis can be created by repitition foreg sale banners all over the store. It can also be created by setting things on the focal point of the customer where they are most likely to be visible. The objects must be placed at...
8 Pages(2000 words)Essay

Fashion Merchandising make its copy for its great value. d. Self-copies: These are the copies that are made by the fashion house themselves (Hilton, Chong Ju and Chen 345-354). Thus, this do looks as the least affecting act of counterfeit but still it is considered an ethical issue since it affects negatively on the exclusivity of the product (Hilton, Chong Ju and Chen 345-354). In addition to above counterfeits acts, the misuse of modern technology is also affecting the fashion industry. The counterfeits, making use of the up-to-dated expertise, develop and sale the counterfeited products even before the original product come into the market. This badly affects the real fashion designer or merchandizer and hence...
7 Pages(1750 words)Essay

Coco Chanel - Fashion Merchandising

...singer. She seemed to be comfortable with singing and the career appeared to be her forte. Nonetheless, Coco realized that her fortune lied elsewhere far from the music industry. She thus later moved to fashion industry, where she left a mark before her demise.1 It was not until 1920s that Coco stamped a lasting authority in the world of fashion. In the years preceding World War I, Women’s attires were very restrictive and tended to make them more feminine. Women simply dressed to please men. Coco revolutionized the fashion industry by breaking that code by developing simpler clothing for women, which were more practical. Coco brought into existence female trousers as well as suits, which was strange owing to the...
2 Pages(500 words)Assignment

Globalization And Fashion Merchandising

...Globalization And Fashion Merchandising Globalization and Fashion Globalization is among the core objectives of most s and corporations since it has the vast market and other multiple advantages such as increased job opportunities (Morris 1). All the same, globalization began in the 16th and 17th Century when the western economy made links with other countries inform of the slave trade, imports, exports among others. This made significant advancements in the 20th Century with developments and novelties in form of technology and media. Today, most business fields interact on a global platform creating a new perception of everything including culture and the economy on an international level. Currently,...
5 Pages(1250 words)Assignment

Sales Development and Merchandising

...Sales Development and Merchandising 1.1 Introduction Sales development techniques and merchandising are key elements when it comes to achieving goals in the hospitality industry. In regard to hotel industry marketing, useful and proven techniques of stabilizing and increasing sales are vital in ensuring that the hotel’s products and services are the ones customers want to use again and again. The goals of hotel marketing are to attract both existing and new customers. The aim of this paper to discuss the sales development techniques and merchandising in the hotel...
8 Pages(2000 words)Assignment

Sales Development and Merchandising

... Sales Development and Merchandising Introduction Global business environment is becoming highly competitive as several leading multinational and domestic organisations are trying to capitalize on the potential business opportunities that are developed due to globalisation and technological advancement. UK hotel industry has become highly competitive as several potential and competent organisations are implementing unique strategies in business operation process in order to gain potential competitive advantages. The London Hilton Hotel is one of the most luxurious and popular hotels situated in 22 Park Lane. This hotel is located in W1K London 1BE. It is one of the leading hotels within the UK hotel industry. The hotel was formed... , the...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Sales Developing and Merchandising for FREE!

Contact Us