Thunder ego boutique Manchester UK - Essay Example

2.0 Key functions of merchandising The merchandising responsibilities for the sales retailer focus on the persons who are in a position of executing special promotional campaigns that are created through the manufacturer in boosting sales volume. The retail environment also introduces the gain agreement, promotion and securing preferred product placement, re-merchandising, place signage, and generating awareness with the customers prior launching the promotion (Carter & Evans, 2006). 2.1 Specific market level and retailer merchandising functions At the traffic building level for the marketing processes.

There is frequently purchased items, high volume share and high sales percentage for Thunder Egg. This level focuses on having to draw more consumer traffic to the store and into target categories (Burke, 2008). This leads to higher ring and transaction size and well as impulse purchases. The merchandising strategy in this case involves focus on the increment of the ultimate size of average level transaction. Profit generation involves embracing higher gross margin as well as higher turns. The strategy takes the focus of the ability for the category in terms of generating more profits.

The margins are also higher within this market level as a result of the value added and higher-quality products demanded by the market. 3.0 Retail channels For the supply chain, issues of merchandising channels in Thunder Egg will involve a practice of ensuring that products across the retail outlets that are available to consumers are primarily stocked in shelves and displays. Even though this was initially done through the exclusive consideration of the stores' employees where the Thunder Egg retailer appreciates that there is substantial savings that require it done through the manufacturer, wholesaler, or vendor through the provision of the products for the retail store (Lambing & Kuehl, 2007).

According to Appendix 2, Thunder Egg will undertake promotional activities towards ensuring constant supply of merchandising services for purposes of supporting retail outlets based in general stock replenishment as well as merchandising support for its new stores. 3.1 Product allocation for variety of retail channels In retail commerce and Thunder Egg’s product allocation involve the attraction of diverse visual display merchandising approaches through the use of merchandising sales on the basis of product packaging, design, pricing, selection, and displaying all the aspects that stimulate consumers into spending more.

The approach also covers the inclusion of disciplines and discounting as well as physical presentation for products and displays coupled with the decisions for which products are presented to customers at similar time periods (Jeffrey & Evans, 2011). The aim of developing retail sales in Thunder Egg is aimed at helping both the manufacturer and the retailer in maximizing the sales while still increasing the sales volume. The goal can be accomplished through education, promotion, and execution. 4.0