Overview of the Event City of Manchester - Essay Example

Overview of the event of Manchester Task: Overview of the Event of Manchester Introduction Manchester is the bestevents’ destination since it hosts many worlds’ famous events with the aid of Marketing Manchester. Marketing Manchester is a proactive Destination Marketing Organization, which has helped in promoting tourist activities in the city. The city gets the chance to hold the events after a competitive bidding. Competitive bidding is mostly pertinent in government agencies, and the law suggests that these agencies should place all their contracts to bid and award the contract to all bidders. This results to establishing market values, reduce dishonesty, bias and fraud (Davidson & Rogers 2006). Overview of the event city of Manchester Manchester is an exceptional event destination in the UK, which has held events such as International and European Associations Congress/ Conventions, Manchester World of Sport, and the Festival month in October. This has enhanced tourism market in Manchester and the city’s cutback as a destination. Manchester uses events as instruments to create an outstanding destination proposition, while building on their comparative advantages (Northwest Development Agency 2009). The Manchester event marketers initiate meaningful conversation, at the right time, with many potential visitors to their destination through Marketing Manchester. Role of Marketing Manchester as a proactive DMO Marketing Manchester leads the City’s Creative Tourist, which is a pathfinder initiative where the City’s museums and galleries have collaborated to develop the offer, and to communicate with culturally active tourism markets across the UK and overseas (Tassiopoulos 2006). Additionally, Marketing Manchester actively partakes in supporting Chetham’s School of Music in the development of part of the site as a tourist attraction alongside Manchester Cathedral. It also collaborates with the National Football Museum in upgrading the marketing strategy in the lead-in to the opening, and with MOSI, which is significant in the industrial heritage story (Visit Manchester). Marketing Manchester focuses on the tourist financial strategic control, promotion, digital content media, commercial tourism, and the growth of its financial activities. It worked with the MVIC to redevelop its tourism website completely. The website was developed so that it becomes content generated and able to reflect the people’s opinions regarding Manchester (VisitBritain 2006). As a practical Destination Marketing Organization, the Marketing Manchester works with Manchester Airport, in the promotion of the City’s services internationally. Through the collaboration with the target airline, certain promotion campaigns have developed to build up in-bound routes. Marketing Manchester also manages the NWDA funded ASDF program on behalf of the Manchester Airport, which seeks to develop new routes in the targeted long haul markets, as well as support existing strategic routes through advocacy work, tourism, and inward investment support activity (Destination Marketing 2007). Marketing Manchester has dedicated business tourism teams, which have developed and maintained strong working relationships with other partners across the city region. It also gives a broad range of services to conference organizers looking to host a conference in Manchester, and these include free venue location service, free accommodation booking service, free bid preparation and hosting site visits (Marketing Manchester 2010). Marketing Manchester also introduced a Conference Ambassador program in 2007. The program has been helpful in the selection of the high-level staff to work across Manchester. The workers can help in influencing decisions around association conferences and meetings coming to the City. The over 100 representatives, who are in regular contact with the business Tourism Team, have helped in generating more conferences because of this activity. Marketing Manchester in turn, offered strong support to each Ambassador (Manchester City Council Report for Information 2011). The conferences and promotion programs are essential in the tourism market. This is because they help in enhancing Manchester’s wellbeing and development (UK National Tourist Boards 2006). Marketing Manchester is within the Greater Manchester and since it is also part of the Manchester family, it will be the largest marketing center, communication center, and tourism center. It will also ensure that it is fit for the purpose through a proposed restructuring of the organization (Manchester City Council Report for Information 2011) Additionally, the Marketing Manchester enables people to access the creative industries’ employment. Through it, the Manchester residents take part in the development of the city’s cultural economy. Many Future Jobs Funds opportunities established have created employment (Union of International Associations). Moreover, the creations of new opportunities are through training and The Manchester College is increasing its capability to offer these. Through the Marketing Manchester, Cultural Strategy has developed new workforce commitment approaches to augment the entry-level employment in the cultural area, which have contributed to the city’s initial Creative Apprenticeship cohort (Manchester City Council 2009). An academic approach and critical analysis of current theoretical approaches to competitive bidding Competitive bidding refers to a transparent approach where competitive contractors, suppliers and vendors place their bids. Before the companies place their bids, firstly, there should be an open advertisement specifying the field that needs the bidders with specifications, rapports, conditions of the contract and applicable formula in evaluating the bids (Marketing Manchester 2009). The main intentions of competitive bidding are to acquire goods and services cheaply thus, raising competition and lowering rate favoritism, fraud and corruption. Competitive bidding can be either open or closed. Open competitive bidding occurs when the opening of sealed bids happens in presence of those willing to witness. While in closed competitive bidding, only the authorized individuals’ eyewitness sealed bids opening (Rogers 2008). In absenter of either legitimate or statutory necessities, competitive bidding becomes irrelevant to the legitimacy of any public work contract. In addition, all projects concerning public work should undergo competitive bidding as defined by appropriate laws. Normally, federal, state and native laws support application of competitive bidding for all public projects that are over threshold cost. The regulations insist that in the application of competitive bidding, there should be firm amenability with the legislative clarifying the bidding approach. For example, if the legislation states that all projects that use more than a dollar threshold should perform competitive bidding, then any contract that is caught going against the statutory pays according to what the statutory states (Tassiopoulos 2006). In competitive bidding, three dissimilar things should be in consideration. Firstly, the interested company should compete aggressively during the part score level. Secondly, they should know that the earlier the company makes a bid the better and safer. Thirdly, the company should possess high skills in showing its major strength while placing the bids. Different urban destinations like Manchester, Glasgow, and Newcastle Gates head use their events as a way of establishing an exceptional destination thus, adding them reasonable advantage. For Manchester to maintain the originality of its current city brand, it applies dissimilar schedules of community inspired together with community-led events. For example, the introduction of Manchester Pride festival is important because it entices the gay bazaar from North America to Manchester. Manchester also publishes “Manchester guide for gay visitors” which acts as a marketing tool to Manchester. Manchester also participates in accommodating Euro-Pride and the annual convention meant for International Gay Lesbian and Transgender Association, which displays the pulsating gay scenes from Manchester (Manchester City Council 2011). Evaluation - a combinatorial approach - competitive bidding and Manchester business tourism Competitive bidding refers to transparent approach where competitive contractors, suppliers and vendors place their bids. Before the companies place their bids, there should be an open advertisement specifying the field that requires the bidders with specifications, rapports, conditions of the contract and applicable formula in evaluating the bids (Marketing Manchester 2009). The main intention of competitive bidding is to acquire goods and services cheaply, thus raising competition and lowering the rate favoritism, fraud and corruption. Competitive bidding can be either open or closed. Open competitive bidding is the opening of sealed bids in presence of those willing to witness. While in closed competitive bidding, only authorized individuals’ eyewitness sealed bids opening (Rogers 2008). In absenter of legitimate or statutory necessities, competitive bidding becomes irrelevant to the legitimacy of any public work contract. In addition, all projects regarding public work should undergo competitive bidding according to their appropriate laws. Normally, federal, state and native laws insists on the application of competitive bidding for all public projects that are above threshold cost. The regulations claim that in the application of competitive bidding, there should be firm attaining all the legislative clarification of the bidding approach. For example, if the legislation states that all projects that use more than a dollar threshold should perform competitive bidding, then any contract caught going against the statutory pays accordingly (Tassiopoulos 2006). In competitive bidding, three dissimilar things should be in consideration. Firstly, the interested company should compete aggressively during the part score level. Secondly, involved organizations should know that the earlier the company makes a bid the better and safer. Thirdly, the company should possess high skills in showing its major strength while placing the bids. Different urban destinations like Manchester, Glasgow, and Newcastle Gates head use their events as a way of establishing an exceptional destination thus adding them reasonable advantage. For Manchester to maintain the originality of its current city brand, it applies dissimilar schedules of community inspired and community-led events. For example, the introduction of Manchester Pride festival is important because it entices the gay bazaar from North America to Manchester. In addition, Manchester publishes “Manchester guide for gay visitors” which acts as a marketing tool to Manchester. The city also participates in accommodating Euro-Pride and the annual convention meant for International Gay, Lesbian, and Transgender Association, which displays the pulsating gay scenes from Manchester (Manchester City Council, 2011). Evaluation - a combinatorial approach - competitive bidding and Manchester business tourism Competitive bidding has largely enriched Manchester’s business in tourism, thus earning the city attractive amount of foreign exchange. For example, according to research conducted by certain bidding company in the UK, the results showed that in 2009 total visitors economy recorded a total amount of 2.7 billion pounds to Manchester, which was an increase of over 6%. The increased rate of tourists increased the number of Manchester citizens employed in tourism sectors. In additional, this raised the status of Manchester to be the most popular overseas destination in the UK receiving over 800,000 visitors in a year (International Congress & Conventional Association 2011). Competitive bidding led Manchester to constructing the largest domestic and international conference centers around the world. However, these conference centers in Manchester give it an upper hand of hosting many national and international conferences. Consequently, this has raised the total number of tourists that the city receives per year, which is beneficial to the tourist business as it increases their profits (World Tourism organization 2004). Manchester competitive bidding is a very important tool to the tourist business, because the Manchester events attract tourists thus raising the economic status of tourist industries in the city. In 2008, Manchester tourist sector attracted a profit of 23 million pounds, while in 2009 the profit increased to 35.7 million pounds (Pike 2004). Due to Manchester acting as a host destination, it has enhanced the growth of infrastructures like roads and railway lines, which increases efficiency in traveling, thus attracting more tourists to the city and growing profits received by tourist industries (Van 2007). Finally, Manchester tourism business benefits a lot from the competitive bidding process because, during these processes, there are campaigns that market Manchester city, i.e. the conference centers and the cultural assets. This attracts more visitors to the city thus becoming advantageous to the tourist industries (Van 2007). Conclusion Marketing Manchester is a proactive Destination Marketing Organization, which has helped in increasing the employment rate and tourist by collaborating with media to promote the tourist activities in the city. Additionally, it works to develop marketing strategies by increasing the visitors’ attractions and supporting the Chetham’s School of Music and by collaborating with the National Football Museum. Individuals should note that competitive bidding is very beneficial because it intends to offer the most affordable projects to them. It also avoids favoritism, corruption, misappropriation of public resources and fraud. Therefore, they should consider competitive bidding in their projects. List of References Davidson, R. Rogers, T 2006, Marketing Destinations and Venues for conferences, conventions and business events, Butterworth – Heinemann, Oxford. Destination Marketing 2007, Profile of a Destination Marketing Organization, viewed 15 March 2012, < http://www.manchester.gov.uk/egov download/8 cultural strategy.pdf>. International Congress and Convention Association 2011, the International Association Market 2001-2010. Manchester City Council 2009, A strategic plan for Manchester City Centre 2009 – 2012, Viewed 15 March 2012, Manchester City Council 2011, Manchester City Council Report for Information. Manchester City Council 2011, The Cultural Strategy-Economic Impact and job Creation. Marketing Manchester 2010, Conferences net £573m for Manchester, Viewed 15 March 2012, < //www.markehttp:tingmanchester.com/media-centre/press-releases/21st-october- 10.aspx> Marketing Manchester 2009, Who we are, Viewed 15 March 2012, Northwest Development Agency 2009, Manchester World Sport 08 Events - £23 Million of Economic Impact Generated for the City, Viewed 15 March 2012, .   Pike, S 2004, Destination Marketing Organizations Advances in Tourism Research series. Elsevier, Amsterdam. Rogers, T 2008, Conferences and Conventions – A global industry. 2nd Edition, Butterworth – Heinemann, Oxford. Tassiopoulos, D 2006, Event Management – A professional and Developmental Approach. 2nd Edition, Juta Academic, New Zealand. UK National Tourist Boards 2006, Delegate Expenditure Survey. Union of International Associations. Home , viewed 15 March 2012, Van, L 2007, Event Management for Tourism, Cultural, Business and Sporting Events. 3rd edition, Pearson, Australia. Visit Manchester, Who we are, Viewed 15 March 2012, VisitBritain 2006, Delegate expenditure survey, viewed 15 March 2012, . World Tourism Organization 2004, World Tourism Organization Survey of Destination Management Organizations Report. Read More