Repositioning of the Marks & Spencer Brand - Case Study Example

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Summary

The current study aims to investigate the effectiveness of the rebranding strategies of Marks & Spencer. The responses of the 80 responses indicate that the following consumer strategies of Marks & Spencer yielded the highest correlations with overall consumer brand satisfaction…

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Subject: Business
Type: Case Study
Level: Undergraduate
Pages: 16 (4000 words)
Downloads: 3
Author: jalenpadberg

Extract of sample "Repositioning of the Marks & Spencer Brand"

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