Marketing Systems and Structures, Tesco in the United Kingdom - Assignment Example

Comments (0) Cite this document
The reporter describes Tesco grocery retail store as considered to be the largest grocery retailer in the British economy. In the rankings at the international Tesco comes at the third level. Tesco grocery retail store has its stores across Europe, Asia, and the USA. The founder of Tesco was Jack Cohen who founded it in the year 1919…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Marketing Systems and Structures, Tesco in the United Kingdom
Read TextPreview

Extract of sample "Marketing Systems and Structures, Tesco in the United Kingdom"

Download file to see previous pages The first store by the name of TESCO opened up in the year 1929 in the north part of London (Tesco PLC- About Us 2010).
Tesco has expanded its number of stores widely around the region of UK as well as around the world. They offer retail services according to the need of the customers. The main aim of the grocery retail store is to “serve the customer”. It is important for any retail store to make sure that their customers are satisfied with them. For the retail stores to be successful, it is necessary that customers make repeat visits to the store, in this case, the grocery retail store Tesco (Tesco PLC- About Us 2010).
Focusing on customer satisfaction may allow the grocery retail store to become highly cost-effective as they then would be able to attain a large customer base. The focus of the retail stores should be highly revolving around the issue of customer satisfaction by meeting the demands of the customers (Reichheld 1996). Tesco in the UK alone has around more than 2200 stores. The product range of Tesco includes the groceries, general merchandise, electrical goods, the aspects of banking and insurance services and others of such types (Tesco PLC- About Us 2010).
The type of customer that is going to be examined in this specific case is the loyal customers of Tesco. Customer loyalty can be a very important and strategic factor of allowing the organization to become highly successful in the competitive market. Tesco has demonstrated in many areas that they work on developing loyal customers for their grocery retail store. Some of their schemes have been discussed ahead.
Tesco has worked on making their outlets a one-stop shopping place for their customers. Now by just visiting Tesco, all the needs of the customers may be fulfilled and this way more customers may be interested in visiting Tesco for their groceries and other needs being fulfilled accordingly. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Systems and Structures, Tesco in the United Kingdom Assignment”, n.d.)
Marketing Systems and Structures, Tesco in the United Kingdom Assignment. Retrieved from
(Marketing Systems and Structures, Tesco in the United Kingdom Assignment)
Marketing Systems and Structures, Tesco in the United Kingdom Assignment.
“Marketing Systems and Structures, Tesco in the United Kingdom Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Systems and Structures, Tesco in the United Kingdom

Social Welfare Systems in United Kingdom the paper. The United Kingdom Social Welfare System The UK social welfare policies are aimed at promoting solidarity, cohesion and fairness. Every citizen has a right to health care, education and proper housing irrespective of gender, race, religion or nationality unlike in the past during the regime of Poor Laws Act which was based on male dominance. According to this Act, males were the providers to their families hence the rest of family members were treated as dependants and therefore the welfare provision was given to males. However, as the nature of work changed and more women absorbed in the labour market, it became necessary to treat all citizens equally,...
12 Pages(3000 words)Assignment

Population in United Kingdom

...? Running Head: UNITED KINGDOM IMMIGRATION The approximated total immigration in the long term with regards tothe UK in 2010 and more precisely up to June of 2010 was 572000 and this estimate was the same to the level observed since 2004. Net migration in the United Kingdom is increasing this can be explained by decreased emigration but not by increased immigration. Estimated net long-term immigrating to the UK is estimated to be around 226,000 as at June 2010. Which is lower compared to the previous year June 2009. This represent an increase by 35 per cent from the previous year, but this is lower than the net peak in immigration in 2004/2005.The net increase in...
2 Pages(500 words)Essay

Marks & Spencer Marketing in the United Kingdom

...and services, the UK based retail company Marks and Spencer has been chosen. About the company Marks and Spencer is one of most popular retail brands present in the country of United Kingdom. It has a significant amount of presence all over UK with a total of around 700 retail outlets. The outlets of Marks and Spencer are located in multiple locations of UK like those in the high streets as well as in the other locations that have high level of consumer footfall like the airports, retail parks, stations, etc ( –a, 2013). The high number of retail outlets in the UK attracts around 21 million customers on a weekly basis. The company’s product portfolio for the UK market...
8 Pages(2000 words)Research Paper

Migration in United Kingdom

...The paper would seek to analyze the immigration policies that are currently prevailing in the United Kingdom for the asylum seekers. Whether these policies are meant in fact to cater to the needs to the asylum seekers and whether they can differentiate between those who are genuine applicants and the bogus ones. In order to define an asylum seeker, one can take the international definition from the UN convention which was held in respect to the status of Refugees in 1951: "Owing to well-founded fear of being persecuted for reasons of trade, religion, nationality, membership of a particular social group or political opinion , is outside the country of his nationality and is unable , or owing to such fear,...
4 Pages(1000 words)Essay

Gambling in United Kingdom

...Running Head: Gambling in UK Gambling in UK, Factors behind the rise of Gambling, Cause to Concern, Prevention Methods [Institution's Name] Gambling in United Kingdom Introduction Gambling is "placing value upon a game/event or a bet of any type that has an unpredictable outcome, and in which the result to some magnitude is determined by chance (Bolen & Boyd, 1968). There are three important terms that come under the head of gambling; these are "Problem Gambling, Compulsive Gambling and Pathological Gambling." (Clinical Psychology Review 22 -2002) These three terms are often used interchangeably in order to refer to the condition of disorder in gambling behaviors. The term Pathological gambling (PG) can be described... and attempts,...
8 Pages(2000 words)Essay

Voting Systems in the United Kingdom

...Voting Systems Voting Systems in the United Kingdom Democracy is the government of people for the people and by the people. There are different voting systems operating in different parts of the world to support democratic system of government. Types of voting system There are generally three kinds of voting system: plurality/majority system, proportional representation system, and semi proportional system. All these three division of voting system somehow relate to each other and more likely to bring the same political results. So,...
8 Pages(2000 words)Essay

Transport in United Kingdom

...Transport in United Kingdom Table of contents Page 3 2. Background Page 3 3. Aim Page 4 4. Methods Page 4 a. Questionnaire for the survey : Page 4 5. Findings : Page 6 6. Conclusions : Page 8 7. Recommendations : Page 9 8. References : Page 10 Abstract United Kingdom is blessed with well-developed road, air, rail, and water networks for transportation. Automobile industry has started to develop during the 1950’s and 60’s and along with that the road facilities also started to grow rapidly. UK transports travel down the left side of the road, and steering wheels are positioned on the right side of the vehicle. Car and Bus services are excellent in UK along...
5 Pages(1250 words)Essay

Nissan United Kingdom Ltd

...An Analysis of Nissan United Kingdom, Limited An overview Nissan United Kingdom was born around 1970 after the Nissan Motor Corporation approached Octav Botnar, then the leader of Datsun U.K. The same year Bortnar travelled to Japan to sign a distributorship agreement between Nissan M.C that saw Nissan U.K become the sole distributor of Nissan models in the Great Britain. Through a new marketing approach, it was able to register high sales and surpass its Japan rivals, Toyota and Honda. Key issues Key issues identified in the case study of Nissan United Kingdom Limited are: The firm’s relationship with its parent company, Nissan Motor Corporation The leadership style adopted by both Nissan U.K and Nissan M.C The establishment... for the...
4 Pages(1250 words)Case Study

Vodafone in United Kingdom

.... The Vodafone’s M2M business unit will form part of the Group-Wide Enterprise Unit (Grant, 2010. P. 37). Strategy Issues In emerging markets, the delivery of strong growth, Innovativeness and delivery on the total communication needs for the customers, Ensuring that the shareholders returns policy and capital structure are aligned to strategy, Maximising returns through active management of the portfolio, Stimulating revenue in Europe and reducing service costs are equal to the issues being dealt with by the company (Hill, 2010.p. 58). Application of Boston Matrix to Vodafone It actually explains Vodafone’s Market share rate and...
6 Pages(1500 words)Coursework

Marketing in the United Kingdom

...ID: International marketing Introduction about the UK The United Kingdom comprises of individuals belonging to different cultural backgrounds, with distinct taste or preferences. This geographical region comprises of four main countries that operates under one government and monarch. These countries can be classified as Northern Ireland, England, Scotland and Wales. It has been noticed that each of these regions have distinct cultural preferences which eventually gets reflected in their way of living, buying habits, etc. U.K. as a whole encompasses individuals who are health conscious and are always inclined towards purchasing innovative products. Northern Ireland desires to split from...
17 Pages(4250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing Systems and Structures, Tesco in the United Kingdom for FREE!

Contact Us