The following assignment entitled "Viability of Microsoft vs Apple for Investors" deals with the comparison of two leading software companies. It is stated that Microsoft and Apple are the two of the biggest global leaders in PC software and mobile devices…
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This analysis objectively examines each of the above and concludes that of the two firms, Apple is the most promising company in which to invest. Microsoft started as a near monopoly in the PC software market and although Apple had made a PC before them, Microsoft controlled the supply of software, which included their Windows XP and later Windows 7. However, in the last 5 years, Apple has come up with its own strategy that has seen it overtake Microsoft as the world’s most valuable company. The last decade has been dominated by Apple through its remarkable innovations a near cult following while Microsoft has been struggling to reinvent itself and keep up. Today, Microsoft has released smartphones and tablets, devices that it would probably never have gotten into producing had it not been for Apple’s retrospective vision. Clearly, although Microsoft’s profit margins may be currently higher, Apple is the market leader driving innovation as other try to duplicate so they can keep up. Microsoft has been forced -mostly by Apple- to divest into smartphones this saw its acquisition of Nokia on which it has used to launch its Windows 8 smartphone software (Rowinski, 2013). However, it is worth noting that despite having been around for slightly over 5 years, the windows smartphone has not managed to increase its market share to double digits. Apple’s market share stood at “42% in 2014 while Microsoft was a mere 3.3 %” (Rowinski, 2013). This is evidence that despite its determination to enter the smartphone market, Microsoft has failed to make as momentous inroads into Apple smartphone market. Over the past decade, it Microsoft has distinguished itself as the leader in software while Apple has taken the hardware lead. However, with its recent acquisition of Nokia, Microsoft is expected to fully vertically integrated.
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