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Scanning the Environment - Research Paper Example

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There are several strategies, which can be drawn from Apple’s SWOT analysis to increase market share and help the computer company with its own strategies. Hence, this paper will also propose certain strategies, which are aimed at increasing the market share of the renowned computer company. Scanning the Environment (Unit 2 IP) As a senior manager in a computer company which competes with Apple Inc., I read a case study regarding Apple and discovered that performing a SWOT analysis on Apple Inc. will substantially help in improving the strategies of the computer company. Apple Inc. is a worldwide brand. Apple is also a world leader in producing computer software and hardware after Microsoft. This is strength to Apple Inc. since consumers prefer Apple’s products over other companies (Martellaro, 2006). Apple Inc. has an extremely strong brand image which ensures that it has an advantage over other companies. The company has managed to achieve this status by providing superior products as compared to most of its competitors. The products offered by the company are also original. Apple also has a strong financial performance that has significantly strengthened the confidence of investors. Apple Inc. is mainly financed by its own equity. The staff members of Apple have also enhanced the image of the company. This makes the customer respect the general customer support provided by the staff members of Apple Inc. ...
In regard to weaknesses, Apple Inc. is relatively slow in the business market

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(Frommer, 2011). This is because a majority of Apple’s products are purchased by normal consumers instead of individuals in the business environment. Also, its cloud software has not met the expectations of the people as Apple had previously expected. Its iPad still needs to be plugged into a computer in order to synchronize. Therefore, only people who own Apple computers could access this service. Another weakness of Apple is its social network services such as iTunes, Game Center and its social gaming. These factors are not massive hits as a person can only access them with money (Wharton High School, 2012). Through this, Apple’s popularity might reduce in the future. Apple Inc. has also tried to incorporate home factors such as the Apple Television set that was recently upgraded. However, critics are of the opinion that the upgrade was minute since the television only has a limited selection of videos. Finally, many people consider that Apple Inc. has taken over the music world with innovations such as iTunes (Martellaro, 2006). According to critics, if the music industry decides to come up with its own form of iTunes, then the real iTunes will be at a risk of extinction (Muller, 2010). Apple Inc., however, has numerous opportunities despite the weaknesses it has. For instance, businesses using iPhones as a means of communication among their employees has gone up. Apple Inc. can consider this as an opportunity of producing more iPhones and increasing their sales. Also, a lot of individuals today use iTunes to purchase music. Apple should look at ways of upgrading iTunes to both their advantage and the customer’s. Furthermore, organizations are
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Summary

Scanning the Environment (Unit 2 IP) Name: Institution: Abstract A SWOT analysis refers to a strategic plan of evaluating the strengths, weaknesses, opportunities and threats of a company. SWOT analysis can substantially help a company to evaluate its strategies…
Scanning the Environment
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