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English Sportswear Companies Cash in on Brands - Coursework Example

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The author of this coursework "English Sportswear Companies Cash in on Brands" describes the sense of the impact of brand endurance on European sportswear associations, advantages of brand and brand tendency. 
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English Sportswear Companies Cash in on Brands
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Download file to see previous pages The research will dwell on the English sportswear companies. In regards to this brand is sportswear. Most of the companies that deal with the manufacturing of the shoes require a strong marketing mix. The company owns a sporting cloth line of high rankings and of high and competitive buying prices. Brand diversification and methods tend to make most of the customers to become satisfied and hence they create loyalty to the business enterprise.
In order to indicate how the brands tend to persuade the clients of the European sportswear to become loyal and long term clients. I decided to undertake a case study and structured research comprising of 100 clients with their stalls of diversity in sportswear companies situated in London. The study related to deductive and quantitative were used to carry out the research. From the research, it was found that within the European environment there are six significant factors of brand loyalty; the name of the brand, quality of sportswear, price, and promotion. Service quality and environment influence the customers significantly to get loyal to European sportswear companies' products (PIKE 2011).
I tend to confer that it is unfair how these English sportswear companies cash in on brands. In every part of the world consumers always, tend to choose different services and sports wears, without knowing much about that sportswear's specification and the proper pricing. Customers are obtaining deliberately distinctive brands that they have not utilized some time recently. At times, they purchase without having much comprehension of that new sportswear. Additionally, it is difficult to comprehend for each customer about the attributes of that new sportswear or another item. Additionally, these reasons perplexity among the buyers for getting data about another organization that has entered the business as of late. Case in point, it will set aside colossal time for the clients to comprehend when any new nearby organization goes into the business rather than increasing much information about the qualities and value of that sportswear (SCHMITZ 2004). ...Download file to see next pagesRead More
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