Brand Gap - Assignment Example

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Branding is a perception game. The better marketers are able to build a brand, more likely they are to make profits for the company. Branding goes beyond…
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Brand Gap
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Branding The concept: “Brand is not a logo, brand is not an identity, and brand is a person’s gut feeling about a product, service or organization. It’s not what YOU say it; it’s what THEY say it” (Slide Share)
The above statement is true because branding is all about occupying a distinctive and superior place in consumer’s mind. Branding is a perception game. The better marketers are able to build a brand, more likely they are to make profits for the company. Branding goes beyond just a product, product’s features, its benefits but branding is about how well consumers relate to those products, service or any organization. Branding is a customer centric approach rather than product centric approach which actually means that marketers today need to understand a brand’s target audience better than ever before, in order to occupy a unique and premium position in the minds of consumers. For that they need to create emotional bonding of brands with consumers that requires great deal of research on brand’s target audience and need to know deep consumer insights about them that could eventually help in not only designing product according to their needs but also planning brand’s communication directed towards their specific behaviors related to brand’s product.
In today’s world, competition is growing faster than ever so brands today not only need to continuously make their presence felt in the market but they need to do it in such an effective manner that it creates an everlasting impression on consumers so that they could achieve the highest level of top of the mind awareness in that product category. This can only be done by a tremendous brand management and effective communication plan.
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Slide Share. The Brand Gap. 2013. 29. Jan. 2013. <>Read More
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