Nobody downloaded yet

Methodology Under Title: The Role of Social Media in Branding in the UK - Dissertation Example

Comments (0) Cite this document
III. METHODOLOGY The methods of inquiry used in this research are qualitative and quantitative approaches. At first glance they may seem to be different and divergent, hence, conflicting for determining social media’s role in branding. But this researcher maintains and proved that such differences in style and technique could provide a more superior research framework in investigating a new and complex phenomenon, involving an Internet platform…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Dissertation Methodology Under Title: The Role of Social Media in Branding in the UK
Read TextPreview

Extract of sample "Methodology Under Title: The Role of Social Media in Branding in the UK"

Download file to see previous pages Adopting a mixed method such as what this study has done is equated with pragmatism and practicality because at the end of the day what matters is not about which research methodology is deemed more superior but which method(s) can result in the achievement of convincing answers to the research questions. For instance, in evaluating the branding strategy for Apple’s Ipad through social networking websites it is necessary to include field observations along with evaluations based on empirical data. According to Thomas, pragmatism rests mainly on the position that qualitative and quantitative approaches are alike in the fundamental values on which they are founded, including the “belief in the value-ladenness of inquiry, belief in the theory-ladenness of facts, belief that reality is multiple and constructed, [and] belief in the fallibility of knowledge.” (Thomas 2003) This research specifically worked within these fundamental principles, employing a combination of several investigative strategies under the qualitative and quantitative methods of research in varying degrees of usage. ...
revealed similar findings that report social networking website is a potent tool to enhance a tablet computer’s brand image, then such finding or conclusion is made more credible. A good example, wrote some academics, is the comparison of quantitative evidence from surveys with field observations as well as when combining qualitative or quantitative evidence from interviews done with archival data. (Harkness, Braun, Edwards, Johnson, Lyberg and Mohler 2010) Before outlining the actual research methodology for this dissertation, it is important to explain basic concepts and definitions. Basic Concepts According to Carter and Thomas, qualitative method “the collection, analysis and interpretation on phenomena that are not easily reduced to numbers or that might be destroyed by any attempt to do so.” This research turned to a wide range of data and that by using qualitative methodologies, a cohesive framework in achieving the research objectives will be achieved by augmenting or supporting the quantitative results or vice versa. For this purpose, this study used Denzin and Lincoln’s explanation in order to provide a closer definition in the context of the investigative strategy cited. The authors stated qualitative methodology is: Multi method in focus, involving an interpretative, naturalistic approach to its subject matter. This means that qualitative research study things in their natural settings, attempting to make sense of or interpret phenomena in terms of the meanings people bring to them. Qualitative research involves the studied use and collection of a variety of empirical materials. (Denzin & Lincoln 2011) Many critics reject the qualitative model mainly because it is perceived to allow too much subjectivity on the part of the researcher. This ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Dissertation Methodology Under Title: The Role of Social Media in”, n.d.)
Retrieved from
(Dissertation Methodology Under Title: The Role of Social Media in)
“Dissertation Methodology Under Title: The Role of Social Media in”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dissertation Methodology Under Title: The Role of Social Media in Branding in the UK

Social Media and Brand Reputation

...Problem statement 2 1.3 Research aims and objectives 3 1.4 Structure of the study 3 Chapter Two: Literature Review 2.1 Chapter Overview 5 2.2 Definition – social media and social networking 5 2.3 Potential of Web 2.0 technology and social networking sites (SNS) 5 2.4 Benefits of social media platforms 7 2.5 Pitfalls and disadvantages of social media 9 2.6 Brand building 12 2.7 Technology and corporate communication 13 2.8 Interactivity in Corporate Communications 14 Chapter Three: Methodology 3.1 Chapter overview 15 3.2 Methodology 15 3.3. Purpose of...
48 Pages(12000 words)Dissertation

Phenomenological methodology

...York: Sage Ellis, J., & Earley, M. (2006). Reciprocity and constructions of informed consent: Researching with indigenous populations. International Journal of Qualitative Methodology,5(4), 1-9. Garg, A. (2006). My experience interviewing the crusader participant. International Journal of Qualitative Methods, 5(4). Retrieved from Garson, D. (2008). Validity: Public Administration Program, North Carolina State University. Retrieved from Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field Methods, 18(1), 59-82. Machlup, F. (1978). Methodology of economics and other social...
10 Pages(2500 words)Dissertation


...rigid environment benefits more in financial reporting. The benefits include increase in stock market value, market liquidity, and lower capital costs. Lastly, the study determined that financial reporting standards are most effective under a strict and strong regulating environment. This is most evident in a study by Barrett (1996) where it was determined that financial reports among American and British companies are more comprehensive because of their disclosure requirements. However, there are factors that affect financial reporting among corporate companies. There is an immense role to be played by economic and political forces in what concerns the shaping of accounting. A study by Suttachai and...
18 Pages(4500 words)Dissertation

Social Media - Pr practice modernised

...this changes consumer perception as well as potential opportunities for businesses that are building an online presence. Specifically, this research study will provide insight into the importance of social media and PR as an element for businesses. Table of Contents Introduction………………………………………………………………………………..7 2.0 Literature Review……………………………………………………………………...8 2.1 Definition and History of Social Media……………………………………….9 2.2 Purpose of Social Media: Pros and Cons…………………………………….13 2.3 International Usage of Social Media…………………………………………17 2.4 The Growth and Culture of Social...
37 Pages(9250 words)Dissertation


...?Methodology Research Methodology and Design Methodology means the methods by which the information is investigated, gathered and analyzed. In other words, it means the way in which the investigator decides to propose to undertake the research. Deciding on a specific methodology for a research is essential for successful output of a research (Bartlett, Kotrlik and Higgins 2001). The researcher has to opt for a methodology design by investigating the requirements of the research. Adopting a Qualitative approach is appropriate to this research as it is looking to find out the students’ perception and experience both during their educational year aboard in...
11 Pages(2750 words)Dissertation


...procedure. In short, two research methodologies will be used in the study namely, interviews with the Saudi media journalists and the content analysis of the Saudi press that will include Alriyadh and Alyoum newspapers. Moreover, the theory of gatekeeping will be adopted as an analytical approach to study this process. 1.1. Interview Procedure Questions were developed in order to acquire a critical analysis, from the participants, of the coverage of the Bahrain events by the Saudi press. The questions were formulated with the objective to draw on the participants’ observation of the major Saudi institutions from politics, police, military and press. The important questions to be asked in the interview...
10 Pages(2500 words)Dissertation

The Role of Social Media in Branding in the UK

...import. Research Objectives This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. To this end, the following goals would be pursued: Define and explain social media; Explain how social media can enhance branding; Identify emerging branding techniques within the social media sphere; Identify and explain existing cases of successful branding undertaken through or with the...
8 Pages(2000 words)Dissertation

The role of social media in the 2011 Japanese disaster

...reached not just within a certain place but today it has remarkably moved over in the entire world. The media have remarkably become among of the most important tools for public relations activity and news coverage (Courtright and Slaughter, 2007). In the midst of advanced information technology, the ultimate goal of the media is to aggressively scatter information from one place to another in a fast pace. In fact, people are bombarded with information daily because of the capacity of the media to transform certain information to be relevant to them. People are always looking forward to the right information and they always expect to have it from the media. In...
9 Pages(2250 words)Dissertation

From Social Media Revolution to Social Media Evolution

...? Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM). The intention to carry out this study is to understand how SM sway the marketing communication of modern companies. The methodology adopted for this study encompasses appropriate and feasible data collection by soliciting the marketing executives of telecom companies about the strategy adopted regarding social media marketing (SMM). Marketing executives of five telecom company were approached to answer the questionnaire about SMM strategies and approach... today...
80 Pages(20000 words)Dissertation

Nation Branding

..., tourist operators, traders, bankers, etc.), internal reports regarding the adequacy and efficiency of the country's marketing information, operations, strengths, strategies, and integration (of various marketing, branding, and sales tactics). A nation - branding campaign uses public money so its effectiveness will be scrutinized by the media. In this case and in order to persuade the public, the country should use exemplars i.e. examples of other countries success stories or examples of companies' success stories. 5. Marketing audit The marketing audit is, in some respects, the raw material for the strategic control. Its role is to periodically make sure that...
40 Pages(10000 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Dissertation Methodology Under Title: The Role of Social Media in Branding in the UK for FREE!

Contact Us