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Marketing Communications: Honest Tea Leaves You Feeling Refreshed - Case Study Example

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The aim of this paper is to identify the success of the Honest Tea, the brand which has created a great impression among the consumers in the UK. This paper would try to find out how vital are the importance of the legal aspects and the voluntary controls under UK norms for marketing communication…
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Marketing Communications: Honest Tea Leaves You Feeling Refreshed
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Download file to see previous pages The Honest Tea is one of the best selling beverages in the nation. The Honest Tea is one of the nation’s fastest-growing organic tea brads in a bottling format. The story of the Honest Tea is pretty much interesting and there is much unique passion related to the history of the brand. However, this paper would try to focus on the marketing communication for the Honest Tea and this paper will find out the importance of the many external factors which are very much important for the brand itself to have a sustainable marketing communication for the strong branding activities. According to the UK standards, the Honest Tea should be consistent to maintain all the norms and the restrictions to practice the ethical approach towards the advertising and the effective marketing communications.
To understand the proper blend of planning and marketing communication towards the brand building process it is very important to understand the value of the brand itself. According to Conley and Friedenwald-Fishman (2006), the Honest Tea was founded by a person called Seth Goldman. The Honest tea has become the best selling bottled tea brand in the nation. Within a short time, the brand has become one of the most successful beverage brands in the nation. Goldman was an employee of the mutual fund firm called Calvert Group. The main motive behind the creation of the Honest Tea was the importance of creating something new out of a simple tea. Goldman wanted a tea which has a great taste and at the same time which has a great natural value.  ...Download file to see next pagesRead More
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