Apple iPad Marketing, Mission Statement of Coca-Cola - Assignment Example

? Marketing Apple has introduced the iPad to great market success. Which quadrant of the BCG matrix would you put it in and why? What strategy would result from placing it there? I would classify Apple iPad as the star product of the company. A star product has high market share as well as high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in the recent years as customers are catching on the touch screen phenomenon. The market share of iPad is also high because Apple is a pioneer in the technology. Though other companies such as Samsung have launched similar prototypes, these companies do not have the first mover advantage. Thus the most relevant strategy for iPad given its position is a good amount of promotion. Apple should invest in promoting this product to improve on the sales of the product. Find 2 examples of mission statements. Do you think these statements reflect the companies? Mission Statement of Coca Cola: To refresh the world; to inspire moments of optimism and happiness; and to create value and make a difference (Coca-Cola). This statement reflects the new image of Coca-Cola that has been developed through the most recent campaign. TV advertisements promoting the product show happy people being refreshed. This mission statement portrays the company as an organization brining optimism and warmth for its customers. It however, misses one big element and that is taste. Mission Statement of Facebook:  ‘Facebook’s mission is to give people the power to share and make the world more open and connected’ (Facebook). This mission statement reflects a company centered on the people and how to improve on their sharing experience. Facebook’s mission shows that the company values its users and is build around improving their experience. It talks about connectedness and openness and thus works for the company like this. 2:Peapod, the nation’s leading internet grocer, understanding growing demographic and social cultural macro environmental trends, allows non-traditional households, such as single working parent households to order more than 8,000 grocery items online and have them delivered to home. Can you think of an example of how beverage marketers might alter an existing product or service, or create something new to satisfy the unique needs of the non-traditional single working parent households? One way in which beverage marketers may alter existing products is by offering smaller packs for non-traditional single working parents. Such parents are not interested in buying economy packs since most of the product is wasted as they do not have large families to consume the product. Also within single working parent households, there is a greater need for getting food ready quickly. The beverage industry needs to focus on providing quick solutions such as easy to make coffee or 5 minute coffee. The single parent household is also willing to offer more price for premium products as they can afford product because they do not have to cater to a large family. Here beverage industries can offer new varieties and flavors to such households. When we purchase products or services we go through a decision process: Step 1 – Need recognition; Step 2 – Information search; Step 3 - Evaluation of alternatives: Step 4 - Purchase Decision; Step 5 Post-purchase Behavior. Identify a recent purchase made by you and describe what role the product’s marketer played, if any, in getting you through the process. Comment on the effectiveness of the marketer in someone else’s discussion post vs. your product’s marketer. Recently I brought a new android phone by HTC. Before making the purchase, I went online and searched for android phones with good reviews. I also kept my price range in mind. The marketer in this case helped me to a limited extent. He provided the platform where I would be able to easily gather information. The marketer by developing on online website along with a presence in social media platform made the required information easily accessible. I prefer to read some one’s discussion posts rather than the product’s marketers because they are more objective and allow for an honest appraisal of the product. The retailer JC Penney recently rebranded itself as just 'JCP'.  Discuss whether you think this was a good idea in terms of what makes a good brand. JC Penny has rebranded its image the third time in three years. Also JC Penny did not just rebrand the company but also repositioned the company. This does not seem like a good idea as it confuses the customers to a great extent. Logos of companies are not meant to be changed on a yearly basis as a logo serves as a point of recognition for the brand. However, JC Penny changed its logo again. This means that customers forget what the actual JC Penny logo looks like and the company loses its credibility. It does not appear to be serious to the customers. Also repositioning the entire brand makes the brand weak as customer’s perceived image of a company does not change overnight and these images have been developed over quite a period of time. Changing the image means having to recreate the identity of the brand all over. This can be likened to plastic surgery where the person undergoing surgery faces blank stares from friends and even relatives. What does the term “marketing” mean to you? Think about an automobile you would like to have (realistically) when you graduate. Write briefly about how each aspect of the marketing process is addressed by that vehicle. Marketing is basically communicating with the customers about the product or the service and building an image of the organization in the minds of the customers. After I graduate I would like to own an automobile that is fun, fast and sleek. Also since I would be on a limited budget, price would be an importance factor. I believe a sport car such as Chevrolet Camaro would be best for me. The marketers of this car has focused on the sleek design of the car, portraying this car as one meant for the real man. Rather than focusing on the family experience, the marketer focuses on the fun part; which makes the car more attractive for me. The body of the car shown through an impressive photography is yet another way to tempt customers such as myself. References Coca-Cola Company, Mission, Vision and Values, 2012, Web, Retrieved from http://www.coca-colacompany.com/our-company/mission-vision-values Accessed 8 January, 2013 Facebook , About, 2012, Web, Retrieved from https://www.facebook.com/facebook/info Accessed 8 January, 2013 Read More