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Management Activities and Marketing Strategies - Assignment Example

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This essay explores the best practices for sales and sales management while taking into account this current climate of recession. It looks at how leading organizations are using some of these techniques and tools to succeed in this environment world…
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Management Activities and Marketing Strategies
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Download file to see previous pages This current recession has increased pressure on organizations and sales teams to be successful. It is critical for organizations to carefully analyze and explore the situation and factors influencing the industry in which an organization operates and methods used for analyzing their internal and external environment in order to come up with victorious sales strategies and tactics.

Organizations need to carefully monitor and evaluate the overall industry and identify important trends or patterns. The exploration of the overall size and dynamics of the industry facilitate the organization in the process of identifying different opportunities and threats and allow the organization to understand the changing factors along with the important players of the industry.

In order to target customers, companies can use demographics and psychographics factors. Miller et al (2011), stresses that psychological factors are crucial to identify the special psychological needs and preferences of the target market.

It is important for organizations to monitor their competitors and seek to create a unique point of difference to give them that competitive advantage and differentiation from them. They need to be innovative to capture a larger market share and increase sales. Mitchell (XXXX) recommends creating a clear cut edge on their competitors on the basis of the effective and efficient customer relationship management with the help of the sales personnel and sales team. This can be seen at Louis Coupland, his company created a and unique selling point of difference, where sale phone is made after a sale to key customers, not to upsell but instead to ensure the customer is content with their purchases.
For instance “48 months “, the new mobile network company was able to carefully monitor and explore the environment and differentiate themselves from their competitors in a uniquely innovative approach. ...Download file to see next pages Read More
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