Marketing Management - Essay Example

"the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it" (in Weitz, Wensley; 2002, Pp. 72). It is essentially concerned with devising strategies which aim to fulfill the needs and wants of the target customers. The market oriented organizations, thus adopt approaches which are customer centric and put the customers first, and all the organizational activities are planned in accordance with the needs of the customers.

The key characteristic of any market oriented organization is its unconditional support for its customers’ needs. Toyota is one such company which has consistently monitored the needs and demands of its customers and catered to all their concerns by developing products which are not only suitable to them but are beneficial to the environment at large. It was the first auto manufacturer which developed the environmentally friendly Prius, keeping in mind the growing concerns of its customers about global warming, generating high customer value in the process.

Toyota has adopted the TQM and J.I.T. philosophies which ensure better value to its customers (Langford, Male,