Nobody downloaded yet

On Apple - Case Study Example

Comments (0) Cite this document
Summary
The case, written by Yoffie and Slind (2008) focused on the evolution of Apple, Inc. as an organization that revolutionized the technological industry. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Case Study on Apple
Read TextPreview

Extract of sample
"On Apple"

Download file to see previous pages “Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. With the latest generated success from non-PC products, Jobs, currently the CEO is faced with the dilemma of evaluating Apple’s current performance in view of future prospects. The question that is to be responded to is: Was Apple’s recent success just another temporary “up” in its up- and-down history, or had he finally established a sustainable strategy for the company? The case is hereby assessed by addressing the questions enumerated below. I. Current Situation A. Current Performance In the 1980’s Apple’s competitive advantages focused on the following: (1) possessed strong corporate position and image as a pioneer manufacturer and marketing of easy-to-use computer for a wide range of clientele; (2) begun to exhibit excellence in product design; and (4) launched a successful Initial Public Offering of their shares. However, during this period, Apple was reported to “rely on proprietary designs that only Apply could produce” (Yoffie & Slind, 2008, p. 2) in contrast to IBM’s “open” system which enabled other computer producers to clone. The result of this on Apple’s financial performance during the 1980s was a drop in their market share by 6.2% in 1982; decreased net income from 1982 to 1984 by a significant 17%. The condition necessitated removal of Jobs as in charge of operations and eventually made him to decide leaving the position to Sculley, a previous CEO from Pepsi-Cola in 1983. The financial performance of Apple reflected an up-and-down history of financial success. The selected financial highlights presented in Exhibit 1 indicate increasing trends from 1981 to 1996 with a sharp decline in 1998. The upward trend likewise continued to be exemplified from 1998 onwards. The latest financial figures from the time Apple focused on non-PC products in 2001 attest to the increasing pattern, ending with net sales of $24 billion in 2007 to $24.6 billion for the first to third quarters of 2008. Likewise, net income improved considerably from only $65 million in 2002 to almost double to $3.7 billion for the first three quarters of 2008 (Yoffie & Slind, 2008, p. 16). The composition of net revenues for Apple come from Macintosh products and non-PC products with majority of revenues accounted for by the non-PC products (70%). From Exhibit 1b, it can be deduced that financial success was mostly attributable to the iPod, seconded by portables. Other fast moving products were desktops and other music products. Data from Exhibit 1c provides information that supports that more than 61% of net sales in the first three quarters of 2008 came from the U.S., followed by Europe (33%) and the remaining sales coming from Japan. Exhibit 2 indicated that the share prices for Apple rose sharply, starting in 2002 and more abruptly after 2006, consistent with the introduction of the iPhone in the market. On a global scale, however, the financial figures indicate that worldwide PC share had actually been steady at an average of 2.5% since 1997 (Exhibit 3). Apple’s gross margin has bested other competitors, particularly Hewlett-Packard and Dell (35% in 2007) (Exhibit 5). Comparing their net income to those of its competitors, Apple’s net income of $3.5 billion in 2007 was only almost similar in amount to Dell ($2.9 billion). All other competitors topped the net income according to the following positions: Microsoft ($14 billion), Hewlett-Packard ($7.3billion), and Intel ($7 billion). B. Strategic Posture During the governance of Sculley and just ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study on Apple Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1428017-case-study-on-apple
(Case Study on Apple Example | Topics and Well Written Essays - 2250 Words)
https://studentshare.org/marketing/1428017-case-study-on-apple.
“Case Study on Apple Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/marketing/1428017-case-study-on-apple.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Apple Computer
...?Apple Computer Table of Contents Introduction 2 2) External Analysis 2 Macro Environment 3 Apple computer 3 Personal digital entertainment devices – iPod 3 Mobile communication devices – iPhone 4 Digital entertainment solutions – Apple TV 4 Software 4 Operating systems 4 iTunes and App Store 5 Demographic Environment 5 Economical Environment 5 Social Environment 5 Political and Legal Environment 6 Technological Environment 6 5 Forces Analysis 6 Threat of new entrants 6 Rivalry Among Established Companies 7 Bargaining Power of Buyers 7 Bargaining Power of Suppliers 7 Substitute Products 8 Opportunities and Threats 8 Opportunities 8 Threats 8 3) Internal Analysis 9 Value Chain Analysis and...
13 Pages(3250 words)Case Study
Management strategy of Apple
...Apple Case Study Porter’s five forces analysis is an industry analysis method and strategy development tool introduced by Michael E. Porter in 1979. This methodology is constructed on the industrial organization economics, considering the five forces that speculate the viable strength of the economic market. Among them, three forces are regarding the external competition, while the other two are about the internal threats. They are described as a macro approach which takes into account forces that are closely associated with the profitability of the company within the industry. Five-Forces Analysis on whether personal computer industry is an attractive industry to operate in shows the results as explained below. 1....
7 Pages(1750 words)Case Study
Apple Corporation
...? Case Study Analysis (Apple Inc Table of Contents Introduction 3 Company background 3 Organization structure 3 Innovation 4 Competitors 4 SWOT analysis 5 Strength 5 Weakness 5 Opportunity 6 Threat 6 Financial position 7 Recommendation 7 References 8 Introduction The main purpose of this case is to integrate theoretical learning with the application through analysis of the current scenario as well as future projections and recommendations of a company, which is listed in NYSE or NASDAQ. This company analysis is carried out through two different perspectives: business and financial perspectives correspondingly. Business perspective is evaluated through SWOT analysis and for financial perspective; the past five years’ stock trend... of the...
5 Pages(1250 words)Case Study
Apple Inc
...?Apple Inc. Apple Inc. (Apple Computer) was founded in 1976 by Steven Wozniak and Steven Jobs. The first product of the company was a mass-produced personal computer Apple I. Today the mission statement of the firm points out that “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software” (Apple Inc., 2011). In addition, Apple’s goal is to lead the digital music revolution with the help of iPods and iTunes, as well as reinvent the mobile phone with iPhone and iPad. The company’s vision and strategy are in providing the world with innovative products....
2 Pages(500 words)Case Study
Apple Inc. Analysis
...? Apple Inc. Analysis of the Apple Inc. Analysis Design, execution and implementation of competitive strategic policieshave been predominant focus of all the contemporary business leaders. Management leaders from all walks of life are keen to foster the efficient and effective formulation of strategic decisions that have been part and parcel of their daily activities. This is in regards to the fact that business managers make strategic decisions almost on a daily basis and it is only necessary that they efficiently execute such decisions if only they want to remain competitive in their respective market places. This paper seeks to evaluate the application of generic form of strategic decision management...
5 Pages(1250 words)Case Study
Apple
...? Apple Case Study Answer The products of the company being high on quality as well as innovative features are highly demanded by consumers of all age and sex. Most of the consumers in the developed markets like USA, Canada etc. highlight that the usage of Apple’s products provides them with a style quotient while, customers of the developing markets attach the usage of this product as a symbol of status among their peers. The consumers of Apple all over the world are highly gadget friendly in nature and they loves to explore the latest innovative features, that are provided by Apple products, even if that means availing the product at a high price. Answer 2 In the first...
21 Pages(5250 words)Case Study
Case Study 1: Apple
...? Case Study Apple Introduction Apple Inc. is one of the leading US based global multinational organization headquartered in California. The organization designs, develops and sells computer software, personal computer and consumer electronic goods. The organization was founded in the year 1976. Apple Inc. operates within consumer electronics, computer hardware, software and digital distribution industry (Augenti, 2010). The organization is popular for its creativity and value addition in product categories. The major product lines of Apple Inc. are Mac Computers, iPod music player, iPad tablet computer, iPhone smart phones, iTunes media browser and software including iOS...
6 Pages(1500 words)Case Study
Apple Inc
...? Apple Inc Case Study APPLE INC CASE STUDY Question By the end of Apple Inc’s shares listed on the NASDAQ in New York rose to over $660, which took its stock to the highest point in recent history, while raising its market capitalization to over $619 billion (Sutherland, 2012: p52). This is the highest market cap in the world and was over $200 billion for second placed Exxon. This high market cap can be attributed to several factors. The first is the release of the highly successful iPhone 5 with the iPhone being the company’s most profitable product. In fact, it contributes to over 50% of Apple’s bottom line and with the sales of its iPhone 5 surpassing that of the...
9 Pages(2250 words)Case Study
Apple
...Apple What have been the overarching elements of Apple’s overall strategy? Apple Inc. is the industry leader in the computer and technology world if not the most celebrated technology company in the world. Of course, Apple did not reach the mountaintop without some challenges. Apple Inc is no doubt a protégé of one Steve Jobs who can be credited with the success of the Company. He was one of the founders and the creative genius behind the Company’s success. What is Apple’s business model? Is it working? Since the Company’s inception in 1976, Apple business strategy has been build around innovation and focus on the...
2 Pages(500 words)Case Study
Apple Inc
...Case Study: Apple Inc by Apple Inc. has seen a lot of growth that is a function of Resources, core competence andgeneric strategy of the company. The Company boost resource in terms of knowledge, entrepreneurship, people and finally financial resources. Core competence factor on the other hand comprise of its outstanding leadership, hardware, culture and the most population innovative image. Apple’s success is finally a function its generic strategy. In its strategy to outdo its competitors, Apple employ a strategy based on differentiation and differentiation focus. Resources form the most fundamental premise for any business idea. Before any firm initiates its plan...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Case Study on Apple for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us