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Compare the attitudes of Chinese students to two different brands: NIKE and PEAK - Dissertation Example

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Compare the attitudes of Chinese students to two different brands: NIKE and PEAK Table of Contents Research Methodology 3 References 7 Research Methodology The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK have been discussed below…
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Compare the attitudes of Chinese students to two different brands: NIKE and PEAK

Download file to see previous pages... The responses of the Chinese students and their outlook on the two different brands NIKE and PEAK has been obtained (Hu, 2008, p.38). The obtained information and data is called primary data. The primary data which resembles the informational data on the responses and attitude of the Chinese student on the two brands NIKR and PEAK are actual word of mouth obtained by interacting with the Chinese students (Solomon, 2004, p.58). These responses taken directly from the Chinese students are the direct expressions to the questions and interactions done with the students. This research method followed for obtaining primary data in order to determine the attitude among Chinese students towards the two brands, Nike and Peak is time consuming and cost bearing (Doole and Lowe, 2008, p.47). The research method followed in this technique requires considerable time for the collection of data and information for determining the attitude of the Chinese students on the two different brands, Nike and Peak. Also, there is considerable cost involved in conducting the research through this primary research technique. The cost of preparing the tools for conducting primary research, cost of travelling to the field, cost of the skilled workforce and the cost of analysis together increases the cost of this research method (Kardes, Frank, Kardes, Cronley, Cronley, Cline and Cline, 2010, p.27). The research conducted with the primary research tools is likely to produce reliable information and data for the purpose of study. The data collected from the responses of the Chinese students with the help of survey are accurate and highly reliable. This helps to reduce the possibilities of error in determining the correct attitude of the Chinese students towards the brands of Peak and Nike. The trend of attitude of the Chinese student towards domestic and international brands in sportswear could be correctly determined with the help of this research technique (PANNEERSELVAM, 2004, p.49). The research has been conducted with the help of survey which included designing of questions with an objective to obtain responses from the Chinese students on the sportswear brands on Nike and Peak. The survey questionnaire has been designed with questions which are close-ended (Bhattacharya, 2009, p.68). The questions were designed in order to bring out the attitude of the Chinese students towards international and domestic brands on sportswear with special emphasis on Peak and Nike. The survey with the designed questionnaire has been conducted by selecting a sample of Chinese students. The systematic method of sampling has been done in order to select sample of Chinese students in a careful manner (Kumar, 2010, p.89). The sample of Chinese students has been so selected in order to represent the entire population. Since the sample represented the population, the findings of the research is likely to produce findings that reflect the correct attitude of the Chinese students on the international and domestic sportswear brands of Nike and Peak respectively (Khan, 2011, p.90). The survey questionnaire for the collection of data has been given below: Sl. No. Survey - Questionnaire 1 Does Nike sportswear satisfy your requirements? 2 Is the Nike the most preferred brand in sportswear? 3 Does Nike sportswear reflect your lifestyle? 4 Does Peak sportswear offer a higher guarantee as compared to that of Nike? 5 Has the products of Peak ...Download file to see next pagesRead More
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