The Application of Different Marketing Strategies for Chinese Tea Company - Coursework Example

Additionally clearly, there are a lot of the states by means of high purchasing power have been deserted by competitors. Hence, Zhejiang has decided to enter in new market on this chance by setting up as more as its branch as the first step of counter-attack to the competitors.

The external situation of Zhejiang can be divided into two categories. Macro environments are point toward the financial system, socio-cultural factors, political-legal factors, natural environment, and novel song factor. And the industry environments are point to the market impression, competitive overview, customer impression, and supply.
Critical success factors are separated into 4 categories which are skill-related, organizational capability, marketing-related and distribution-related.

Zhejiang's internal situation is summarized from management, merchandise, skill, distribution channel, environment, and surroundings support. The strengths should be maintained while the weaknesses improved.

The total sales enlargement of Zhejiang is estimated at 15% annually. It sounds hard but Zhejiang has enough self-assurance by using the product, place, people, endorsement, physical assets, procedure management, and price strategies.

Furthermore, there are four market segments which are including Music Lover, Student and Teenager, Working People, and Festival Celebration will be targeting. In this case, Zhejiang has listed out the strategic planning for the achievement of the market segmentation.

Zhejiang has given out detailed marketing expenditures and procedures that will involve the improvement of its business. The expenses budget is suggested to remain at about 3% of the sale forecast. Besides, there are some of the actions that will be taking place and the action teams have been established in order to implement the marketing plan efficiently.

In case of emergency, Zhejiang has built up its own strategy to prevent itself from the contingency issues, especially, the economic recession. Halo café has to ensure that it has enough financial support anytime.