CHECK THESE SAMPLES OF Customer Relationship Management to Customer Loyalty in the Hotel Industry in the United Kingdom
and the findings show that the levels of service are not fully meeting customer expectations, especially in view of the brand Hotels are an important part of the tourism industry and with the trend to globalization, there have been an increasing number of hotels cropping up, offering a wide range of facilities to customers.... Within the UK, the hospitality industry is highly competitive and service levels are a vital factor in ensuring a steady supply of customers to enhance productivity of these hotels....
34 Pages
(8500 words)
Essay
In particular, studies on customer loyalty in the context of catered houses is even less; hence this study aims to examine what are the factors likely to promote customer loyalty at a catered house and promote their repeated utilization of the services of the catered house and thereby demonstrate loyalty.... This study examined four major factors to examine their contribution to customer loyalty; (a) price (b) location (c) standard of service and (d) brand name....
37 Pages
(9250 words)
Essay
In this paper, the writer has presented information regarding the strategies implemented by the Hilton Hotels group, which has helped to make it one of the most successful players in the hotel industry and the hospitality sector as a whole.... The writer has decided to focus on the management strategies of the Hilton Hotels group, which originated in the united States and has remained to be one of the top hotel and resorts chains in the world.... The paper "Hilton Hotels' Marketing Strategy - Targeting the Web and Innovating Services" discusses the hotel's perspective marketing strategy - ad and reviews from Facebook, Myspace and other social networks, receiving feedback from consumers, thereby leading to greater profits, repeat purchases, and customer loyalty....
18 Pages
(4500 words)
Case Study
The customer loyalty programs are very much vital for this industry mainly for the hotels, in most of the hotels the loyalty programs run as these hotels want their customer to be happy and the lingering effect of the loyalty programs will get back the customers in the hotel in the near future.... Throughout the history of customer relationship management, it has been seen that the business people have applied many ways to satisfy their customer.... The paper "Impact of customer loyalty Program on Customer Perception and Attitude towards Hospitality Brands" highlights that in today's business scenario mainly in the service industry, the loyalty programs are far more effective than that of expensive marketing and advertising campaigns....
10 Pages
(2500 words)
Research Proposal
The company was founded in the year1985 by Lord Forte who had bought the brand of Travelodge that was in the United States and established it in the united kingdom.... In the paper 'Research Planning of the Travel Lodge Hotel in the UK' the author tries to understand the exact reasons behind the low performance in relation to other competitors in the hotel industry.... The goal of the research is to compare the social media and digital communication platform that is used by other players in the hotel industry....
14 Pages
(3500 words)
Assignment
A key process is researching the supplier side of the market and understanding the trend in the hospitality and tourism industry.... This paper "Boutique hotel Market - Mr and Mrs Smith hotel" focuses on the fruitful experience the author has had with Mr and Mrs Smith Hotels.... Large chain hotels often equate boutique hotel with the designer hotel.... The risk in this is that leading-edge design is often a characteristic of this new and healthy hotel baby, but is not by any means the whole story....
48 Pages
(12000 words)
Case Study
In today's Westernised cultures (such as the UK and the united States), changes in computer technology allow chefs to manage inventory electronically, develop an appropriate hotel and restaurant menus as well as staff scheduling and labor.... Similar to the modern role of the hotel manager, the HR manager must continually work to motivate staff, ensure their psychological well-being and act as a catalyst for internal staff improvements designed to build positive perceptions about job quality....
6 Pages
(1500 words)
Essay
(2002), in the hotel industry, service quality that satisfies the customers is very important in encouraging them to visit again or remain loyal to the hotel.... The key to gaining a sustainable advantage in the hotel business is based on delivering high-quality service that satisfies customers.... in the hotel and hospitality industry, the greatest challenge to managers remains provision and sustenance of customer satisfaction (Barsky and Nash, 2006)....
13 Pages
(3250 words)
Coursework