StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Boutique Hotel Market - Mr and Mrs Smith Hotel - Case Study Example

Comments (0) Cite this document
Summary
This paper "Boutique Hotel Market - Mr and Mrs Smith Hotel" focuses on the fruitful experience the author has had with Mr and Mrs Smith Hotels. The latter boasts of being an authority in terms of being the most stylish and individual hotels in destinations around the world from Amsterdam to Zambia. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Boutique Hotel Market - Mr and Mrs Smith Hotel
Read TextPreview

Extract of sample "Boutique Hotel Market - Mr and Mrs Smith Hotel"

Download file to see previous pages As a publishing company, Mr and Mrs Smith must understand what its readers want and how to offer a definitive guide to offering a unique travel experience. A key process is researching the supplier side of the market and understanding the trend in the hospitality and tourism industry. An environmental analysis of the global hospitality market and world tourism trends were also presented, in addition to highlighting the boutique market.
Everyone seems to disagree on the subject of boutique hotels: on what is and what is not; on where they are to be found and where not; on their best pricing policy and the true economics; on their fashion status or long-term promise. In particular, on what to call the market sector. Boutique, as defined by the Oxford dictionary, is “a small shop or department of a store, selling (esp. fashionable) clothes or accessories.”
Large chain hotels often equate boutique hotel with the designer hotel. The risk in this is that leading-edge design is often a characteristic of this new and healthy hotel baby, but is not by any means the whole story. Lumping ‘design’ and ‘boutique’ together misses the point. This sector actually reflects all the fragmentation tendencies of consumer markets - especially those for premium-priced goods - the world over. The reason for the sector’s growth is the reason for its fragmentation: individuality. This individuality - of guest, or proprietor, of the site, of staff, of hotel atmosphere - is reflected in the design, but it may well not be driven by design.
In fact, Mark Lomanno, President of Smith Travel Research, comments, “Strangely enough, (for boutique hotels) demand seems to increase as supply rises and it falls when the rate of growth in new properties slows down.” Lomanno calculates that boutique hotels in the US have significantly outperformed other luxury hotels on all dimensions except supply over the five years to end-2000 (See Figure 1).
In this paper, we investigate the phenomenal growth of boutique hotels in the market.    ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Boutique Hotel Market - Mr and Mrs Smith Hotel Case Study, n.d.)
Boutique Hotel Market - Mr and Mrs Smith Hotel Case Study. Retrieved from https://studentshare.org/business/1707482-proffessional-training-year-report-the-title-of-the-special-project-is-the-market-of-boutique-hotels
(Boutique Hotel Market - Mr and Mrs Smith Hotel Case Study)
Boutique Hotel Market - Mr and Mrs Smith Hotel Case Study. https://studentshare.org/business/1707482-proffessional-training-year-report-the-title-of-the-special-project-is-the-market-of-boutique-hotels.
“Boutique Hotel Market - Mr and Mrs Smith Hotel Case Study”, n.d. https://studentshare.org/business/1707482-proffessional-training-year-report-the-title-of-the-special-project-is-the-market-of-boutique-hotels.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Boutique Hotel Market - Mr and Mrs Smith Hotel

Listed buildings: residential house to boutique hotel

...? Listed Buildings: Residential house to Boutique Hotel Introduction There are many historical buildings which no longer achieve the purpose for which they were built to accomplish. Such buildings can however achieve better usage if subjected to variations and refurbishment procedures. Other than opening up avenues for economical use of the structures, conversion into new usage can help stimulate growth and regeneration of the environs in which the listed buildings. Listed buildings are often subject to some restrictions when it comes to renovation works. Such measures are meant to restrain eroding the historical fabric of the listed buildings. In this report, an existing dilapidated residential graded II listed stately home is considered...
12 Pages(3000 words)Essay

Compare and contrast Number Four at Stow (boutique hotel) and Accor group (chain hotel)

On the other hand, the benefit of the Accor Group of Hotels lies in the fact that it is spread all across Europe and even in the US and Canada, thus giving customers an option to go to a hotel they are familiar with, anywhere. Number Four at Stow Caroline and Patricia have a dedicated team at Number Four and work hard to ensure that their stylish, contemporary boutique hotel offers luxury and comfort as well as an enjoyable unique personal service. Their culinary attraction, Chef Brian Cutler prepares his innovative menu from locally sourced and seasonal produce that makes it a guaranteed winner. Number Four at Stow, is the perfect place in which to unwind.  Located on the Fosseway between Bourton on the Water and Stow-on-the-Wol...
5 Pages(1250 words)Essay

Hotel marketing

... Marketing is a process of letting the s knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers. When a product is marketed well, the value of a product is communicated and consumers’ relationship with the company will be well managed hence benefiting the company. For a hotel business to succeed there is a set of engagements required, these include, capturing the inside of the market, creating a good public relation so as to connect with the customers well, providing the best services, developing a long term growth, being in a position...
2 Pages(500 words)Assignment

Golden Palace Hotel: Market Positioning

...Golden Palace Hotel: Market Positioning [Insert Your First and s] [Insert Deadline] Contents Page Terms of Reference..Page 3 2. Method Page 3 3. Findings...Page 4 4. Conclusion. Page 4 5. RecommendationsPage 5 5. Bibliography... Page 6 Golden Palace Hotel: Market Positioning 1. Terms of reference Commissioned by business partners Mr. Raphael Jones and Mr. Peter De Souza, report's authors have been sought in order to assess market opportunities as well as liabilities for partners' business Golden Palace Hotel given current situation. Founded two years ago, Golden Palace Hotel is located on Fulham Road. Given Golden Palace Hotel's recent business history as well as founders' comparative limited business...
3 Pages(750 words)Assignment

Hotel Rwanda

...Hotel Rwanda . The history of the world in the twentieth century is dotted with genocide. The massacre of the Tutsis by the Hutus in Rwanda in 1994 was one of the most reprehensible of them all, because the world turned a blind eye to it. The 2004 film Hotel Rwanda tells the true story of a deliberate massacre of the Tutsis, an ethnic minority of Rwanda , by the Hutus, and the efforts of one man to save the victims. .Set in Kigalu, the capital of Rwanda during April -May 1994, the movie shows the courage of Paul Rusesabagina, the manager of a luxury hotel, Hotel des Mille Collines, who endeavored to save the victims of the violence against all odds. Hotel Rwanda portrays the callousness, selfishness and cynicism of the International...
2 Pages(500 words)Movie Review

The Couple of Mr. and Mrs. Smith

... SESSION 1 Background session: The couple, Mr. and Mrs. Smith, have been married for five years. He is 30 years old and she is 32. They drove to the session together. They said that they had not talked much lately and were silent during the drive over. They both had agreed that therapy would be a good thing at this point in their marriage but both are a little skeptical of it. There are a number of issues that they wanted to deal with, which they have discussed with each other before consenting to attend therapy together. Starting therapy...
10 Pages(2500 words)Lab Report

Hotel project

...Hotel Project . Project timeline This will include the time from acquisition of the property and the franchise to the building of the hotel until the soft and regular opening. You will also include the human resource component and marketing component in this timeline Double tree hotels suits and resort has been built according to the current construction techniques laid out for the construction of multi-storey buildings, involving extensive use of precast concrete planks, reinforced concrete, concrete blocks and prefabricated metal components. Most of the building materials for the construction of the hotel are imported from overseas, and there is a need to also import many workmen form overseas, to ensure that the whole system works...
6 Pages(1500 words)Essay

Hotel Management

... Hotel Management One firmly believes that in view of increasing propensities for using virtual meeting technologies, social networking sites, teleconferencing, and other technological application media, the future of large face-to-face meetings could be diminished but not totally eliminated. For some events or important functions, especially within contemporary business organizations, that include hotel and restaurant management or events management, large group face-to-face meetings could and should not be totally eliminated. The purpose of large group face-to-face meetings is specifically defined as achieving an identified consensus towards a particular pursuit or endeavor that must be resolved and addressed. Although supporters...
2 Pages(500 words)Essay

Analysis movie Mr. and Mrs. Smith

...Analysis movie "Mr. and Mrs. Smith" Introduction Mr. and Mrs. Smith played by Angelina Jolly and Brad Pit depicts different cinematographic element. The diverse nature of presentation and utilization of sound and color effects depict the movie as a success. However, the move has elements that suggest sexism and negative behaviors associated to the females. The move by the director to create a double life between the spy coups has created person view on the movie watched. The choice was driven by diversity and the nature in which the movie portrays social elements. The violent movie depicts a sense of suspicion and indicates different roles played by different genders. In an effort to understand cinematography, the movie will be analyzed...
7 Pages(1750 words)Essay

A Luxurious Boutique Hotel

... «A Luxurious Boutique Hotel» SECTION I An Old Castle Fresh from the ravages of war at the dawn of the 20th century, General Howard Carroll built his lavish recourse yet in an elevated land he bought from its owners in the 1800s. Together with the city’s renowned architect Henry Kilburn, General Carroll constructed and fancied his castle as Carrollcliffe which later assumed different names. Yet, it survived up to this day as the Castle on the Hudson (Engstrom). Carrollcliffe towered for 56,000 square feet, expanded as a 10.1-acre Norman-inspired fortress with forty-five rooms. Many of the stones with which the Castle was heavily paneled where extracted from the site itself, making...
11 Pages(2750 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Boutique Hotel Market - Mr and Mrs Smith Hotel for FREE!

Contact Us