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Etihad towers hotel - Essay Example

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Etihad Towers Hotel Name: Tutor: Course: Institution: Date: Etihad Towers Hotel Brief Introduction of Etihad Towers Hotel in Abu-Dhabi Jumeirah at Etihad Towers commenced operating in 2011; in fact, now it has become an element of new iconic five-tower complex situated in the capital of UAE (Jumeirah, 2013); this hotel borders the sea on one of the sides, while on the other side, it has fashionable Comchie…
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Etihad towers hotel

Download file to see previous pages... For instance, the majority of these rooms range from forty to sixty square meters, while others are designed to have a space ranging from ninety two to nine hundred and eighty square meters. These specially designed rooms are referred to as Royal Etihad Suite and they are situated at the sixtieth floor of the Etihad Towers. Other features of the hotel include 199 residences that are serviced; in fact, this are meant for customers that are available for longer stays (Jumeirah, 2013). The hotel has variety of restaurants and lounges which provide customers with extensive alternatives for cookery temptations, which are located at the sixty third floors to the beach; this cookery offers entire day dinning and Lebanese restaurants and veranda seating. The hotel has an executive lounge, which offers food and beverages, internet lounge, shower suits, and a business center, which is fitted with four meeting rooms situated at level forty five (Jumeirah, 2013). The hotel offers a conference center, which is completely equipped with ballroom; in fact, it has a capacity that can accommodate up to 1400 delegates. There are thirteen meeting rooms and pre-functions spaces that offer sea view, while on the other hand, the hotel offers leisure time through Talise Spa in fourteen treatment suits, Rasoul chamber, and hammam (Jumeirah, 2013). There are extensive gyms fitted with sophisticated equipments, while its other side offers a landscape of oasis pools, gardens and private beach; in fact, section in this part offer retail therapy at superb Etihad Towers boutiques. SWOT Analysis of Etihad Towers Hotel Strengths Jumeirah hotel derives advantages due to its location, since it is accessible to customers from the air port city shopping malls and central business district area. Furthermore, the hotel has been benefiting from increasing demand of rooms due to absence of other hotels of its class. There are numerous features offered by this hotel to customers and they make a significant contribution to the strengths of the hotel (Landman, 2010). Some of these features are unique and cannot be provided by their competitors; for instance, application of technology in their services has earned them a competitive advantage in the market. The other source of strength is increased foreign investment, whereby this has led to increased number of business men taking business trips to UAE and they seek accommodation from this hotel; in fact, this number includes government officials from other countries. In this case, all these customers find this hotel to be in a convenient location due to its proximity to central business district and government offices. Weakness The hotel is highly dependent on its geographical location, whereby they are expecting to attract customers from the nearby central business district and shopping mall, and air port. Therefore this can lead to lack of strategies that can enable them target and venture into new market; in fact, they are confined into to a single market which leads to increased vulnerability in case there is economic recession (Landman, 2010). The hotel has commenced operating recently; thus, it has not acquired substantial brand equity and client base in the area (Management Study Guide, 2012). Opportunities There are ...Download file to see next pagesRead More
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