Nobody downloaded yet

Talk Talk Plc and its Service Marketing - Literature review Example

Comments (1) Cite this document
The intention of this study is TalkTalk Plc as the UK’s third largest communications network operator and had been in business for the past 16 years. Formerly affiliated with the Carphone Warehouse (CPW), it has recently demerged and now operates independently. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Talk Talk Plc and its Service Marketing
Read TextPreview

Extract of sample
"Talk Talk Plc and its Service Marketing"

Download file to see previous pages ecided on maintaining market transparency and competition rather than resort to prescriptive regulation to protect consumers’ interests (Annual Report 2011, p. 11). 2.1.3 The UK government has made it a priority to support and fund the rollout of superfast broadband networks in rural communities. This should aid in the development of viable markets in places in the UK which were considered economically unfeasible (Annual Report 2011, p. 9). 2.2 Economic 2.2.1 The protracted recovery in the broad economy and the continued economic weakness in the European region will continue to influence the performance of UK business in general, including internet service providers (Annual Report 2011). 2.2.2 Competition is fierce such that if network services proved unreliable compared to the rival firms, this creates customer churn (turnover). The cost of switching among ISP services is low and therefore customers may easily abandon their service in favour of a rival firm (Annual Report 2011). 2.3 Social 2.3.1 Social networking continues to gain momentum among internet users, aside from the growing dependence on the internet as a source of information for work and school. In addition, the continued popularity of television as a broadcast entertainment medium presents an opportunity for the convergence of television content with ISP services (Annual Report 2011). 2.4 Technological 2.4.1 Data security and integrity is a continuing concern in the digital telecommunications industry. Loss of customer data attributable to data protection breaches may damage the firm’s reputation and cause the imposition of fines (Annual Report 2011). 2.4.2 The development in fibre optic technology has begun to push demand for fibre access, precipitating the need for wholesale product development that...
This essay discusses that TalkTalk is presently making a bid to gain higher quality service and thereby improve the profit margins, even at the expense of losing 43,000 or more customers who have chosen the company only on the basis of low prices. By doing so, the firm adopts a bolder strategy that accomplishes the twin purpose of (1) adjusting from weaknesses created by the recent demerger on the one hand, and (2) assuming a better position to address the increasingly competitive environment in the face of a challenging regulatory and economic environment. PESTEL shows that there are challenges as well as opportunities which face the entire industry. SWOT shows that TalkTalk is equipped with strengths in the form of technological innovations and strategic partnerships, and that its weaknesses are being remedied by adopting a revised strategic outlook and resolving its problems with service quality, customer billing problems, and lacklustre performance. TalkTalk is innovating in its service product, has the advantage of place and time, is rethinking its price strategy, and linking promotional efforts in a meaningful way to people’s economic realities. Process, physical evidence and people are seen to support the innovations being adopted in the product strategy. Finally, the firm is adopting more profitable service strategies as defined by Lovelock and Wirtz in building loyal ties based on quality, adopting greater transparency in handling complaints, and providing enhanced service quality and productivity. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Talk Talk Plc and its Service Marketing Literature review”, n.d.)
Retrieved from
(Talk Talk Plc and Its Service Marketing Literature Review)
“Talk Talk Plc and Its Service Marketing Literature Review”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
katheryn45 added comment 6 months ago
Student rated this paper as
This document saved me today. I liked the structure. It was very useful for my marketing course.
Freedman talk
...Benjamin H. Freedman Speech Benjamin Freedman’s controversial speech delivered “before a patriotic, Christian audience (NOT before Nazis as some havesuggested) in 1961 on behalf of Conde McGinleys patriotic newspaper of that time, Common Sense” (Benjamin H. Freedman, par. 2) presented disturbing details that pinpointed the so-called Zionist Jews as instrumental in the instigation of World War I and for the holocaust. The speech contained a lengthy 5,102 words that traced historically the roots of World War I and the economic boycott published in The Daily Express of London on March 24, 1933 that encouraged Jews globally to boycott all products that are made in Germany. The purpose of the speech was to warn Americans into being led...
1 Pages(250 words)Essay
...?Annyeong” (hello), “anja” (sit down), “aniya” (no), “nuwo” (lie down) and “joa” (good) are 5 simple Korean words but if an elephant says, they become much more exciting. In 2006 a YouTube Video was released that featured a talking Elephant. This allured some researchers to find out the scientific reasons behind this amazing talent. In the year 2010, Austrian biologist Angela Stoeger-Horwath and German biophysicist Daniel Mietchen started studying the elephant. The Elephant is called Koshik, a 22-year old Asian elephant who was born in captivity in 1999 and after 3 years he was transferred to Everland Zoo, in South Korea. Dr. Stoegar and her fellow researchers are of the opinion that Koshik had been kept in solitude for a...
3 Pages(750 words)Research Paper
Hitler's table talk
...Hitler’s personality as the main contributing factor to the actions of Hitler by drawing reference to the book, “Hitler's Table Talk”, as well as other secondary sources. Among the various factors that contributed to the outbreak of the Second World War were activities of one leader Adolf Hitler of Germany. In fact, most of the blame for the outbreak of the war rests on his activities as well as ideologies. As the world went through the Second World War, most people Germans included, hated their dictatorial leader. When the war broke out, other factors contributed to its growth and development to a fully blown war. One of the biggest contributing factors to the actions of Hitler was his personality...
4 Pages(1000 words)Essay
TV Talk Show
...SCRIPT FOR TALK SHOW Host: Good afternoon, everyone. Welcome to yet another episode of TALKING POINTS. Our topic this afternoon is one of paramount importance. It should not be relegated to the dustbin of history, but should rather be explored, examined and learned from. We have two panelists today, who will provide us with different perspectives on Imperialism from the period of 1800-1914. First, we have our guest from Britain, one of the leading scholars of the United Kingdom: Prof. Denise Vaughn. Prof. Vaughn has written several books on colonization and imperialism, including one hot off the presses, "Expansion and Subjugation". Professor, we are truly honored to have you as our guest. Thank you for...
4 Pages(1000 words)Essay
Who would you talk
...Who would you talk? A person is always in a need of some guidelines or a role model to move ahead on the path of success. People always look for the best possible example in every field and struggle to achieve more than their role model. As my aim is to become a successful and winning businessman, I think no one but Donald Trump can be the most perfect and complete picture of my dreams. If I would get a chance to have a conversation with Donald Trump, I would definitely learn some key points to achieve success in my goal. Donald Trump is undoubtedly a great and shining star who is an example of hard work, intellect and devotion. Donald believes that success is always dependent on your personal qualities like having fair...
2 Pages(500 words)Essay
Smooth talk
..., a frame of some explains the dance and where it is in eschatological context: the dying are to be judged, although death and maiden has a life by its own as a literary and artistic motif. Basel paintings represent finely dressed, long-haired young lady who is gazing into her mirror when she sized by a running male figure. Initially, Arnold friend is nothing more to Connie than a mirror for her vanity, and by the fact that Oates wears metallic spectacles that mirrored everything in miniature. If Arnold friends intend to represent the death figure from the ancient dance of death, it is not surprising he resembles not only a seducer, but a devil and a trickster. Christa explains the mask worn by the death figure reflects...
2 Pages(500 words)Essay
News talk critique
... News Talk Critique It took magnanimous strides for me to make news presentations in and in front of two people at the Centre for Business Communication (CBC). An analysis from the presentations reveals that I tactfully established eye contact with the audience. This assisted in capturing their interest and attention. The use of note cards to summarize the presentation served as an essential presentation tool. However, nervousness undermined my articulation. Consequently, the presentation lacked in clarity and failed to capture the audience. Moreover, my voice was shaky and my memory inefficient. The two presentations depicted varying characteristics. The first one, presented in class, received dismal responses from the audience... News Talk ...
1 Pages(250 words)Coursework
Baby talk
.../, the “w” stands for /w/ and finally, “a” to its fundamental sound /ă/. Morphology - is the advanced stage of language that entails the study of tiny elements of meaning –morphemes. Morphemes entail foundational words, such as, “Food”, “dog” or “hat” in addition to affixes, such as, “un-“, “re-“, the plural forms, such as, “s”, “es” and the past tenses, such as, “ed”. Understanding the morphology of language is essential to vocabulary advancement and echoes the tiniest pillars for language capacity. Syntax - entails the study of how distinctive words and their fundamental significant elements are joined to formulate sentences. When words are put together when people talk, it is important to adhere to the...
7 Pages(1750 words)Research Paper
TED talk
...Movie Review Movie Review In as much as the two TED talk shows were exceptionally insightful, I found the presentation d your body language shapes who you are by social psychologist Amy Cuddy conclusive, hence more convincing. My inference is drawn from the fact that the speaker routinely involves the audience and employs images to drive her point home. Similarly, Amy Cuddy is zealous, and this is corroborated by the manner in which she begins the session and takes her interaction with the audience from one level to another. Overtime, people have held the ideology that the presentation content is of much significance; nonetheless, I hold the opinion that the style of presentation is more important, as it goes a long way...
1 Pages(250 words)Movie Review
Ted talk
... The Impact of Character on Career According to the character first document, write the definition of character: What does this definition mean to you regarding your preparation to be a health care administrator? The definition adopted in the character first document defines character as the inward values that determine outward actions. Specifically, this definition stresses on amplifying our internal value on the external world. Therefore, as a health care administrator to be, the definition implies that I act transparently by revealing the real me through expressing my values and beliefs. 2. What character traits has Dr. Leana displayed based upon the 49 character traits? Write the term and definition that goes with each term... The Impact...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Literature review on topic Talk Talk Plc and its Service Marketing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us