Tesco Plc in a Social Perspective - Case Study Example

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The author of the current case study "Tesco Plc in a Social Perspective" points out that the new business environment presents a challenge for the giant retailer Tesco Plc. Gone were the days when the main concern of the customer is price and quality…
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Tesco Plc in a Social Perspective
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Download file to see previous pages As an organization which has been scrutinized for its effect in the market and competition, Tesco is pressured to launch programs which can contribute the society. The idea is to offset the harm it does to society by investing in beneficial programs.
From its foundation by John Cohen as a one-man business, Tesco PLC has ascended to the world retail industry becoming the largest British retailer based on both global and local shares. In its early years of operation, the UK-based international retailer specializes only in the distribution of food products. As it gained more market and its performance strengthened, it enhanced its portfolio by adding other goods and services to which ranges from clothing to consumer electronics to consumer financial services to internet services to internet service and consumer telecom. The phenomenal success of Tesco as a retailer is recognised even in the global arena. The company is named the world's third largest retailer lags behind Wal-mart in terms of global sales while staying ahead of other retail giants like Carrefour, and Home Depot (Tesco Plc 2007).
In its 2007 Annual Report, Tesco Plc announced a total annual turnover of £46.661 billion and reported a pre-tax profit of £2.653 billion. It is estimated that in every £8 UK retail sales, £1 is spent on Tesco. The company’s success and even mere existence in the strategies it employs to capture new markets and retain its current buyers. After saturating the UK market with its retail stores, the company expanded its customer base by opening up operations in the foreign market abroad. The retailer sells to customers in the United Kingdom, the rest of Europe, and Asia (Annual Report 2007). The company’s desire to reach a larger market is highlighted through its extensive use of internet technology. This also aids the company in gaining access to a low-cost distribution system (Annual Report 2007). ...Download file to see next pagesRead More
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