Nobody downloaded yet

The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing - Essay Example

Comments (0) Cite this document
Summary
The firm is facing several challenges in the market as it is culturally very different form the other markets that the firm has ventured.
The market varies in…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing
Read TextPreview

Extract of sample "The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing"

Download file to see previous pages Tesco is involved in below the line activities to keep the housewives attracted but it needs to focus more on such activities.
The main problem that the firm is facing is that it cannot establish itself as a low priced retailer. This is because the housewives are knowledgeable about the market and know where to get the best price from. Thus Tesco needs to improve upon its promotional tools to face local competition and to alter the image the consumers have of the brand.
The Chinese market is very different and has a lot of cultures. Thus Tesco has to adapt to the preferences of the different types of people. The firm uses all types of brand and sales promotion mediums, the rational modes of advertisements are still dominating the market. Television is overpowering other communication mediums like print medium and the internet.
However, the firm should not only focus on the traditional mode of communication. Rather they should expand their horizon and try to use other mediums the internet and technology based marketing tools. Zhen (2007) explains that this is because it is a futuristic view and at some point such technological advances will become an eminent part of the market. At the same time, to reach the consumers currently Tesco has to focus more on television as it is a more reliable mode of communication with the consumers. The consumers truest the television and thus it will help Tesco get the message across. Print media is another option like magazines to reach particular target markets, especially house wives. Moreover, fliers, word of mouth and below the line activities can also be looked into. Below the line activities may have a greater impact on women and help promote the brand. To encourage sales promotion, in store promotions may also work well with women and help influence their decision making.
As per Zhen (2007) Tesco is facing a challenging market in China as it is finding it difficult to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Brand Promotion of Tesco in Beijing City, Based on the Program of Essay - 1”, n.d.)
The Brand Promotion of Tesco in Beijing City, Based on the Program of Essay - 1. Retrieved from https://studentshare.org/miscellaneous/1561128-the-brand-promotion-of-tesco-in-beijing-city-based-on-the-program-of-sales-promotion-of-tescos-products-to-housewives-in-beijing
(The Brand Promotion of Tesco in Beijing City, Based on the Program of Essay - 1)
The Brand Promotion of Tesco in Beijing City, Based on the Program of Essay - 1. https://studentshare.org/miscellaneous/1561128-the-brand-promotion-of-tesco-in-beijing-city-based-on-the-program-of-sales-promotion-of-tescos-products-to-housewives-in-beijing.
“The Brand Promotion of Tesco in Beijing City, Based on the Program of Essay - 1”, n.d. https://studentshare.org/miscellaneous/1561128-the-brand-promotion-of-tesco-in-beijing-city-based-on-the-program-of-sales-promotion-of-tescos-products-to-housewives-in-beijing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing

Sales Promotion

...technique. The technique can be summarized in the following manner. Winter sale, autumn sale, summer sale and discount of 50% on particular product are few examples of seasonal sales technique. These are all incentive program offered by companies to boost up the sales. Incentive program may come in the form of gifts, free samples, demonstrations, discount coupons, trade shows, contests etc. Retailer uses all these techniques as a part of sales promotion to motivate customers to purchase more and in this way they can increase sales volume. This type of...
10 Pages(2500 words)Research Paper

Sales promotion portfolio

...with help of an event or a program and they are not always designed for the direct purchase. Some of the most commonly used sales promotion tools are: Discounts and Coupons Free Samples Direct Mail Rebates Demonstrations Exhibits Point of Purchase Display Money Back Offers Mystery Rewards Branded Magnets and Pen Contests Gifts (Sagar, 1998) Promotional Strategies Used by Pizza Hut UK Pizza Hut uses different promotional tools for the increase share in the market, increase frequent buying, increase volume of sales and convince the customers for buying the product. The promotional mix of...
10 Pages(2500 words)Research Paper

Beijing Opera

...to the political and military struggle and has a historical theme. Beijing Opera truly represent China culture because it keeps together the diverse elements of history, mythology, literature and poetry, singing, dancing, acting, face painting, stage fighting and acrobatics in Chinese culture2. However, during the second half of the 20th century, Beijing witnessed a steady decline in audience numbers due to a decrease in performance quality and an inability of the traditional opera form to capture modern life. In addition, the production requirements of the archaic language, and the influence of Western culture is not pleasant to the development of Beijing Opera3. In...
5 Pages(1250 words)Essay

Sales Promotion Plan

...city, 20 to 25 days is sufficient for the promotion of the product. When it goes for national promotions it would take a much higher time as compared to local promotions. The idea and the process in execution take time but the promotional activities requires less time. Engage/affect with your campaign The brand of perfume has targeted the premium section of the society so naturally the campaign would target the premium sector. Consumers who are price sensitive fall prey towards the technique of sales promotion and whereas consumers who do not care about the price usually do not buy...
6 Pages(1500 words)Essay

Sales promotion/ PR Portofolio

...+ market segment also. This can be achieved by increasing the depth of the product line, i.e. adding some new products in the same market line. Not really relevant or about adverts of the industry. (Companies adopt promotional techniques based on the STP strategy. Besides as per the instruction “Segmentation, targeting and positioning – what do the activities you have chosen tell you about the STP strategies which are most commonly used in your industry? Are there any significant differences between the strategies of the different companies which you have chosen? How effectively do you think that the activities you have chosen target particular segments? How are the...
9 Pages(2250 words)Essay

Beijing china

...? of Specific Purpose of the Speech: To enlighten the Journalism, mass media and communication on the various aspects of the city of Beijing, China Organizational Pattern: Topical Intended Audience: Journalism, mass media and communication Class Introduction Most, if not all of us must have heard about or visited the city of Beijing, the capital of the People's Republic of China. Besides being the political capital, Beijing is China’s cultural, business and international center. It is also a present-day metropolitan city full of life throughout the year. The first mention of Beijing is encountered in the historical works...
4 Pages(1000 words)Essay

The Brand Promotion of Tesco in Beijing City

...Thesis Proposal: The Brand Promotion of Tesco in Beijing Based on the Program of Sales Promotion of Tesco's Products to Housewife in Beijing Introduction The paper presents a proposal for a research based study conducted for accessing the promotions of the retailer and departmental store Tesco in the China, Particularly in the city of Beijing. The following sections highlight the problem/ thesis statement being targeted, the main aims and purpose of the research, and the...
7 Pages(1750 words)Research Proposal

Sales promotion campaign

...Sales Promotion Campaign The target market for the new Magners brand cider is the premium drink consumers of Great Britain. These consumers are characterized by an emphasis on the idea of quality, a fact that has several advisors concerned about simply transferring the strategy used in Ireland to Britain. While the demographic in Great Britain is similar to that in Ireland, it is argued that there are sufficient differences to present significant challenges in achieving the success sought. For example, the ‘pint over ice’ idea that worked so well in Ireland loses its effectiveness in Britain as many of those willing to pay for premium drinks expect to be able to obtain it in draught...
4 Pages(1000 words)Essay

Sales Promotion Techniques

...Shopping Festival (DSF) is one of the yearly events conducted by the Dubai commerce and tourism promotion board in order to attract tourists to Dubai. During this period, most of the product manufacturers offer discounts to the customers on their products. “A manufacturer can offer a merchandising allowance, which reimburses the retailer for in-store support of a product, such as when a store features an off-shelf display for a brand. Another way in which a manufacturer can reduce a channel partner’s cost is through a case allowance, which provides a discount to the retailer or wholesaler during a set period based on the...
4 Pages(1000 words)Research Paper

The Sales Promotion

...according to slide 22 is carefully carried out to enhance the ability of the firm to meet stated objectives of performance and minimizing cost. Several sources exist from which this pertinent process can be done. They include employment agencies, classified advertisements, web search and other employment placement service sites. The selection is based on key attributes like being self- motivated, having a disciplined work style, ability to close sale and lastly capability to build a solid customer relationship. Next is training of the sales team which is done through various programs such as seminars and meetings on Products, Company and Service....
2 Pages(500 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing for FREE!

Contact Us