MARKETING IN PRATICE - Essay Example

There is also Tesco, fuel, Tesco telecom and Tesco garden centers. Tesco mainly advertises on TV and print which mainly consist of shots taken of the products that are advertised. Tesco likes to involve known personalities like actors and presenters to gain attention from customers (Salutin, 2000). Tesco usually advertises to targeted market and plans its promotional activities according to the customers and their profiles which include their shopping habits and the time of their media exposure.

Tesco uses its famous slogan “every little helps” as its main advertising slogan (Wood, 2008). The firm also uses promotions like giving discounts and coupons so that it can attract new customers and retain its existing customers. Tesco treats its employees equally and takes care of their needs. All the staff has signed contracts with the firm. Working hours are not excessive and the working environment is safe. The firm pays fair wages and no employee is underpaid. The employees are happy and satisfied in the working environment.

The staff is helpful and welcoming to the customers and goes out of the way for customer satisfaction (Tesco Plc, 2008). The process of all the Tesco outlets is the same. The customers walk in and can freely roam about in which ever isle they want to. They select the goods that they want and if they need they can ask for assistance from the employees. Once they have selected their desired products, they go to the cash counter and pay for the products that they have bought at the cash counters (Wood, 2008).

The prices of the products are overall reasonable. However, the price varies and depends upon the brand which is in question and the quality that the customer requires. As Tesco targets customers from all classes, there is something for everyone and therefore the prices also range accordingly (Troy, 2005). There are also price discounts offered to customers especially those who come in regularly. Such