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Development of Scratch Radio to the Station Manager - Essay Example

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This research is being carried out to recognize and evaluate current involvement in Radio Listening between BCU undergraduate students on the City North campus and to evaluate the attitudes of BCU undergraduate students towards Scratch Radio and its competitors…
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Development of Scratch Radio to the Station Manager

Download file to see previous pages... The main objective of the study is to recognize and determine current involvement in Radio Listening amongst BCU undergraduate scholars in the City North campus. It is mainly because there are various competitors for the Scratch Radio as well as it is also very much necessary to identify the thoughts of BCU undergraduate students towards Scratch Radio and its selected competitors. The study includes the questioners’ analysis which will help to identify the current involvement and future development of Scratch Radio. Thirst for knowledge is the fundamental human condition. Research methodology is the systematic process of exploring knowledge. The research can be conducted in many ways. The methodology of the research is decided in relation to the nature of the study and the type of sample and the data collection. In this study the researcher tries to explore the information about the current involvement in Radio Listening between BCU undergraduate students and also to evaluate the attitudes of BCU undergraduate students towards Scratch Radio. “Methodology is the pathway or an approach to get the needed information by locating the data from different sources which are primary & secondary”. In this research paper, the data gathering was done using various research instruments. The research instruments have helped to carry out the interview process and data gathering more easily. The study will be a pilot survey, to test the questionnaire and the survey methods and to generate some exploratory data which may be useful to decision makers of marketing division. Sample size taken to conduct the survey is 20. All the students that took part in the survey are students of BCU undergraduate course in the City North campus. And also this sample survey includes male and female students of each study year. Personal interviews are carried out to collect most significant information from the target audience. The sample size selected was quite enough and useful for this research. The survey was conducted in the same method, but the people interviewed were different. The tools used in this research are really working and useful to carry out a detail study. Questionnaires are one of the ways used to collect information from the target customers to acquire the relevant information. The questionnaires are well planned. Both open ended and closed ended questionnaires are used to collect information. Open ended questionnaires are carried out to acquire the information in the deliberate style. Closed ended questionnaires are used to acquire the information in the single words such as the questionnaires comprises of the YES or NO type questions. “A Questionnaire can be quite inexpensive to administer. Time is also an important resource that questionnaires can maximize” (Stasko & O’Brien n.d.). 4) Summary of the Key Findings: This pilot survey we have conducted has helped to find out the opinions and recommendations of the student listeners of Scratch radio of BCU. The sample size of ...Download file to see next pagesRead More
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