Nobody downloaded yet

UK gym market and health clubs - Dissertation Example

Comments (0) Cite this document
Summary
The concept of this research is to understand the current trends in the UK gym and health club market. In addition to this, current trends of the London market supplement sector and its products and services also form a crucial aspect of the concept of this research…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
UK gym market and health clubs
Read TextPreview

Extract of sample
"UK gym market and health clubs"

Download file to see previous pages The current trend in this particular industry focuses on adding boiled food or packed nutritious product in one’s diet. Along with this, there is a clear relation between identified customer segments and their individual propensity to purchase additional products, such as supplements. High-income group members prefer to buy most healthy and expensive products, on the contrary, members of 40 plus age group focus on products which can make their bones strong. Youth that is health conscious concentrates on muscle building products and food supplements. In many of the previous researchers, customer segmentation is discussed with utmost importance but the majority of the researchers neglected to discuss food supplements.On the basis of the above discussion, it can be said that health is increasingly gaining importance in people’s perception. Moreover, it is good and toned body which is attracting people to go to the gym and run on the treadmill. Here, health becomes the second concern and slim and attractive body is a major priority for most of the gym-goers. Also, youth is blindly following this trend and even use some prohibited drugs for muscles building. However, gym and health club industry are increasing health awareness among the people and educating them about health issues. Thus the trend of going to the gym is proving healthy for the entire country as obesity has become a point of concern for the government. In addition to this, people themselves are becoming health conscious....
The changing trends of the market are focusing on improving the health of the nation by making them active. In addition to this the current trend is focusing on improving children’s fitness because child obesity is increasing at alarming rate (Barnett 2011). According to Beale (2011) maintain fitness of the children can prove a very crucial part in health industry as they can learn to maintain good health from very young age. Along with this, they can contribute their part in improving nation’s health. Also, making children healthy makes a complete generation healthy. Current trends in health clubs in London with regard to services offered include triathlon participation, innovation in exercise classes, and dynamic use of exercise equipments, injury and sports medicine facilities. Triathlon based activities include cycling, running and swimming which are now offered in the health clubs. Thus, sports activities are also a new trend in London’s health clubs (BBC News 2006). According to Llyod (2011) the most important service provided in the gyms and health clubs is exercise. Hence constant innovation in these exercises is required. It includes celebrity endorsed exercise classes and Adidas zone cycling which is a fun and energising workout. In order to promptly uses the exercise equipment, health clubs and gyms are nowadays are dynamically using them. For example, tennis-specific programmes, power plate and bikini workout. Another service trend of health clubs are services of sports medicine professionals and injury specialists. With the help of thee professionals, gym goers can improve their running techniques and recover their injuries. Along with this, they get nutritional advice which aid ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“UK gym market and health clubs Dissertation Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1394075-research-methodology
(UK Gym Market and Health Clubs Dissertation Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/marketing/1394075-research-methodology.
“UK Gym Market and Health Clubs Dissertation Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1394075-research-methodology.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Obesity and health clubs
..., majority tend to provide services for both the genders. Health and fitness clubs tend to attract people from different social classes. The local gyms tend to provide services for most people at a reasonable price, the major players in the market tend to charge premium membership fees by offering access to more services and outlets. Having multiple outlets across the country can significantly shape customers’ preference when deciding which clubs to join. The financial advantage of multinational corporations over local clubs has helped as retains well as acquire customers from the competitors by building multiple sites throughout...
6 Pages(1500 words)Essay
Marketing Strategy for Next Generation Gym, UK
...Generation Club Gyms have been the subject of quite rapt attention by sport enthusiasts and marketers alike, since it has introduced the concept of pay as you go in the UK. Similar in concept to schemes for mobile phones, this new innovation has made it easier for people who would like to get into shape or practice some sort of sport activity not on a regular but on an infrequent basis, when they get the time. Of course, it is always better to follow a regular schedule when you can but many of us have varying responsibilities at different times of the day, week or month which does not give us the opportunity to live a really scheduled life. For example, a salesman who...
7 Pages(1750 words)Essay
Gym
...? Section/# Identity, Social Space and an Analysis of the Average Gym Within any particular space, the leveland extent to which identity can be created is profound. Subtle means of this social hierarchical identity formation can be found in a litany of different spaces. However, the focus of this brief analysis will be concentric upon discussing the social and hierarchical ramifications of the way in which a typical gym is set up. Whereas an individual gains an understanding of social hierarchy within seating position at a given restaurant, office space within a given work environment, and a litany of other factors, even a cursory review of an average gym reveals the fact that almost all gyms share a unique level of similarity... . As a...
5 Pages(1250 words)Assignment
Bars and Night Clubs
...Bars And Night clubs The world today is advancing in a new era which has a lot of recreational and entertaining arenas. One such common arena which can be termed to be an entertaining arena for youngsters and even the oldies is a night club. The term night club is basically used for an arena which is being used in the night only. This essay would further describe the arena of night club in the world today. A night club is a place where many of the entertainment aspects are taken into consideration before designing it. It is usually filled up with music and a dance floor where people can dance together to the rhythm of the music. The dance floor is...
2 Pages(500 words)Essay
Lingerie Market in UK
...been changing and increasing in the age group of either 20-34 or 45 and above. The requirement and needs of lingerie customers between different age group is different. Age group 20-34 like more fashion oriented undergarments where as 45+ women need different (rather larger sized undergarments due to change in body structure) type of undergarments. Other than age factor, health conscious and attractive looking needs have different kind of requirements. It has been estimated that percentage of working women have been increasing over the year. So all these overall demographic factor is going to affect the UK lingerie market in future. Recent researches and awareness programmes at different...
13 Pages(3250 words)Essay
Evaluating UK Cigarette Market
...1 Introduction Market research is undertaken to enable the company or government either to make better business decisions or to formulate policies respectively. This paper will suggest a marketing information system for evaluating the UK market for cigarettes. Such a system will be a vehicle to articulate consumer preferences or dislikes. There are three very large companies and several smaller Tobacco companies marketing cigarettes in the UK and a continuous research is essential for their marketing efforts.1 2 The Question The prerequisites of any research are questions. In this case some of the possible questions can...
3 Pages(750 words)Case Study
UK Foreign Holiday Market
...Microeconomics Essay- UK Foreign Holiday Market Tourism is fast becoming one of the most important industries in the modern world due to the high rate of globalization in recent times. It has grown to be the third-largest industry in the world after oil and vehicle-manufacture. This essay discusses the current scenario of the foreign holiday market in the UK. For the purpose of this discussion, 'holidays' would be defined to include all trips taken either to the UK by foreign nationals, or to overseas by UK locals. The UK market for package holiday travel abroad is estimated to be worth over 10bn per...
6 Pages(1500 words)Essay
Sampling on HCC gollf clubs (market research)
...SAMPLING THE FOCUS GROUP Focus groups are comprised of individuals assembled to discuss a particular and differ Nominal groups - researchers do not meet individually with members of an organization Delphi groups - focus groups are not generally made up of trained experts Brainstorming sessions--focus groups do not set out to generate new ideas. Rather, focus groups are designed to gather information from the lay people. The goal in organizing focus groups is to investigate concerns, experiences, or attitudes/beliefs related to a clearly defined topic. In this survey for HCC club we are concerned about the tastes and preferences of the members and other people regarding the services provided at the HCC golf...
8 Pages(2000 words)Essay
Analysis of Health Club Market in UK
...Analysis of Health Club Market in UK Introduction A health club (also known as fitness club or fitness centre) is a place where exercise equipments are available for performing light exercises. In today’s world, most of the individuals prefer going to health clubs in order to keep themselves stress free. These health clubs offer simple exercises along with luxurious environment. The health clubs are the modified versions of the gyms. Here modern amenities and special facilities like spa, steam bath etc., are provided along with the light exercises to the members. The health club business in UK is at its peak. As there are a large number of players competing in the market, it is very difficult to distinguish any one club from its... to any...
10 Pages(2500 words)Essay
Gym
...Gym Gym Page One Sports play a key and fundamental role in the framework of gender. Sports serve as a parameter used in analyzing and synthesizing male or female gender. Every gender has a distinct and specific role specifically designed for it to play in sports. The societies’ special view and determination of gender is an evidence of the manner in which they treat feminism and masculinity. Gym environment is a smaller depiction of the society. Its design and outline in terms of space shows the gender-based distinction between the feminine and masculine genders. Gym is a room or building equipped for gymnastics, sports and other physical exercises meant for feminine and masculine gender. The gendered nature of space in the gym... ...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic UK gym market and health clubs for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us