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Digital Marketing Campain - Essay Example

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DIGITAL MARKETING CAMPAIGN Executive Summary In the midst of stiff competition, a company’s destiny to succeed lies in its own hands. The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out on how the Central Station Company can maximize the power of marketing to promote the company…
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Digital Marketing Campain
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"Digital Marketing Campain"

Download file to see previous pages Several areas of digital marketing has been looked at including the general goals for the campaign, the target audience, key campaign message and offers, strategic plan and implementation time. Above all, it is strongly recommended that this document be accepted as a working paper as it has the key to ensuring that Central Station increase in revenue and by extension increase in development. 1 2 3 4 5 6 7 8 9 1.0 Campaign goals and tracking. 1 1.1 General marketing aim of campaign and context The general aim of the program is to increase the reach out to customers by 40% in a year. The achievability of this goal lies in the sense that users of new media keep multiplying by the day and thus with digital marketing, the chances of increasing music artistes, especially up and coming ones coming to contact with the works of the company will be assured. 2 1.2 Product categories or services targeted Judging from the fact that the company is a media company and specifically a record label promotion company, the product and service categorization shall include the maximization of all components of digital marketing, which include banner advertising, search engine optimization (SEO) and pay per click services (Reitzin, 2007). 3 1.3 Sales and lead generation goals The sales of the company is sure to increase because lead generation features shall be created on the websites to allow accessibility of the company to reach as many people as possible. 10 2.0 Target audience, customer insight and targeting. As Miller (2010) notes, even with digital marketing, “the basic principles of marketing still apply: know your customer.” The first audience and customers shall be upcoming and existing musicians. As copyright laws ensure, a record label company cannot use the work of an artiste without the artiste’s due contingence (Gardner, 2003). The second target audience and customers shall be all music lovers and music users. This means that the core task and duty in record label marketing shall not be lost as Hutchison and Macy (2010) notes “Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers.” 11 3.0 Key campaign messages and offers 3.1 Fairness To a large extent, the digital marketing messaging shall portray and as a matter of applicability, ensure fairness for customers. Especially for music artistes, there shall be messaging that proof beyond every reasonable doubt that when decide to do business with the company and by extension allow the company to promote their music, they are going to have a fair deal when it comes to sharing of earnings. For music users, there shall also be special messaging on reduced cost of music use as compared to other companies would offer them. 3.2 Creativity The whole content of messaging shall be spiced with creative. This means that the appearance of all media of advertisement shall be branded with beauty and creativity. This shall be seen on websites, magazines and banners. There shall also be creativity with regards to accessibility of advertising media especially the use of internet based marketing media. 3.3 Inclusiveness Inclusiveness shall be trumpeted because it is an important offer for boosting customer growth (Ababio, 2003). The world over, economists and marketers have proved through ...Download file to see next pagesRead More
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