Online Marketing for Consult2C - Essay Example

We are a team of professional marketers skilled in online marketing (social media management, web development/enhancement, and search engine optimization). We will manage the task of online marketing of Consult2C by attracting the attention of maximum potential customers through digital channels of communication.

Marketing Plan

The online marketing plan for the company is briefly discussed as follows:
Website Optimisation
The structure of the website will be altered and made more attractive whereas images, titles, and tags will be researched and added to the website to optimize visits of potential clients via net traffic which will be tracked through the rate of click-to-conversion. A more focused marketing message will be delivered through the website as currently targeted organizations/clients are not mentioned on the web and even there is no vision or mission statement available.

Search Engine Optimisation
The algorithm of the website will be redefined to rank it top of search engine results. Moreover, the website will be advertised on search engines and pay-per-click websites. Specific geographic markets are also easily targeted by search engine advertisements so non-targeted clients may be avoided.
Marketing Articles
A few unique articles about the need for training for repute management, communication in organization, and employee development will be published in online article directories like Wikipedia, ehow.com, etc which will help to exalt the online existence of services provided by the company.

Social Media Marketing
This is the most crucial part of the plan that is to be executed right after web optimization and article publishing so that there is some foundation for the online presence of the company. The pages will be designed and managed on Facebook, Twitter, and Linkedin, and certain organizations and individuals will be linked and communicated two-way to offer tailored services. Those pages will be updated daily with the service offering and press releases and more targeted clients will be addressed. This will also help to develop a database of emails of potential clients.

With the help of social media and an interactive website, visitors / potential clients will be asked to give out-of-the-box innovative ideas related to the services of the company. It is suggested to ask web visitors to brief about their professional and communicational issues so that the company will have a better idea of designing training modules accordingly.  

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