Nobody downloaded yet

Business Plan - Essay Example

Comments (0) Cite this document
Summary
Business Plan “World wide web”, the new realm of businesses and organizations to create, promote and nurture businesses. Dotcom boom and latest technological development in Internet has widened the opportunities, challenges and extent of business development online…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Business Plan
Read TextPreview

Extract of sample "Business Plan"

Download file to see previous pages Online business development starts with development of an online business place, widely known as website. Several facets are attached with development of a website and depend on the type of website as per requirement. Major contributions are from design and technology perspective keeping in mind the business objective, e.g. a corporate website can be static in nature with a professional design aspect, whereas a retail website (portal) has to be dynamic and communicative with consumers, with detailed product information, and purchase and multiple payment options. FlexiCoolGifts FlexiCoolGifts is a gift store, which requires the dynamic aspect of design to effectively communicate with perspective consumers. The website needs to be an e-commerce website with detailed information about the products offered, and purchase and multiple payment options for best user experience. Once the website is developed, a complete online marketing strategy and online business revenue model has to be established. Online Marketing Online marketing is the process of marketing and advertisement of a business (brand) and its products and services on the “World Wide Web”. A simple concept plays the role in the Internet marketing scenario – “Customer Reach – anytime, anywhere”. Online marketing strategy is a combination of certain factors depending on the business type, model and business objective. It is also a combination of “primary” and “complementary” marketing channels to make the entire strategy objective oriented and result driven. Complete understanding of online marketing strategies and careful utilization of online marketing tools and channels make online marketing highly effective with minimum cost. FlexiCoolGifts can utilize the following types of online marketing channels for business development. Types of Online Marketing Online marketing is a combination of certain types of marketing and advertisement activities carried out in the Internet environment with an objective of reaching out to the perspective customer, anytime & anywhere. There are various types of online marketing channels such as Search Engine Marketing (Paid Search Results), Search Engine Optimization (Non-paid Search Results), Social Media Marketing (Marketing and Advertisement through Social Networking Channels and websites), Social Media Optimization (Marketing and advertisement message optimization in social media), Display Advertisement (marketing and advertisement through display or banners online), Contextual Advertizing (marketing and advertising text messages on other websites), Affiliate Marketing (marketing and advertising on a affiliate website), Directory Submission (Submitting Websites to Online Directories), Webinars (Online Seminars), Online Audio and Video Marketing (Interactive Marketing and Advertisement), Mobile (Cell Phone) Marketing (SMS, MMS, Audio and Video Clips), E-Mail Marketing (Marketing and Advertisement through e-mails), Online Chat Support (Online Support Mechanism), Viral Marketing (Audio-Video option to Spread through people), Interactive Advertising (Audio & Video Clips recorded or animated), and blogging. Online Marketing Strategy By careful consideration of market dynamics, customer segmentation, market research results, SWOT of business and unique selling proposition (USP), a marketing strategy and marketing mix can be devised. FlexiCoolGifts is a unique gift store with a wide range of gift items, music; videos etc. for various occasions are available along with customized ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 2”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1421701-business-plan
(Business Plan Essay Example | Topics and Well Written Essays - 1000 Words - 2)
https://studentshare.org/environmental-studies/1421701-business-plan.
“Business Plan Essay Example | Topics and Well Written Essays - 1000 Words - 2”, n.d. https://studentshare.org/environmental-studies/1421701-business-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business Plan

Business Plan

...?Business Plan Table of Contents Table of Contents 2 Overview of Fordwell Golf Club and Its Retail Pro-Shop 3 Business Case 4 SWOT Analysis of Fordwell Golf Club 5 Future Objectives 7 Staffs and Skills Requirements 8 Promotion 10 Projections 11 Income Statements 11 Projected Cash Flow 13 Forecasted Cash Flow 14 Conclusion 15 References 16 Overview of Fordwell Golf Club and Its Retail Pro-Shop Fordwell Golf Club is a clandestine associated club which was developed in the year of 1935. The club is located in one of the colonised areas of Midlands with excellent transportation network. The region comprises of venerable population with high passion for golf. Moreover, the brand image of...
12 Pages(3000 words)Assignment

Business plan

...? BUSINESS PLAN Events.com ……………………… College………………………………. …………………. Table of Contents Table of Contents 2 Introduction 2 StudentEvents: The Business Rationale 3 Business Objectives 4 Mission Statement 4 Success Measures 4 Marketing Plan 5 Marketing Mix Elements 5 Targeting and Segments 7 Business Operational Issues 7 Financial Projections 8 Conclusion 8 References 9 Introduction StudentEvents.com will certainly be an amazing experience for students to rejoice events and parties by sharing it with their friends online. When students leave the campus for weekend or holidays, StudentEvent.com will take them back to memories of their campuses....
6 Pages(1500 words)Essay

Business Plan

...? A Business Plan for Comfy Travelling Agencies Task A Business Plan for Comfy Travelling Agencies Introduction A Business plan is a crucial instrument for planning of any business, since it predicts on the business performance. An ethical business is not profit-oriented, but considers the insinuation of their activities to the society. This article examines the provision of travelling services to individuals as an example of an ethical business. 1. Selected Ethical Business In selecting an ethical business, I would open...
4 Pages(1000 words)Essay

Business Plan

...?Introduction This report is a business proposal for Protrich Mushroom, one of leading mushroom producing companies in South India. Being one of the pioneers in mushroom production in the region, the company enjoys a good brand image in the region. The major markets of the company are the four south Indian states. Apart from these major markets, the company also exports its products to UAE. Being a country which is thickly populated by South Indians, Protrich Mushroom enjoys immense popularity in UAE. Recently, the company has been facing a big problem of demand supply mismatch. The existing capacity of Protrich is not able to meet the demand for the products in its various markets. If the company is not able to expand...
5 Pages(1250 words)Assignment

Business plan

...?Business Plan A business plan is not only a requisite for seeking finance from the investors, but is another way of a document used for describing the aims and objectives of a company. It also enables measurement of progress towards achieving all the aims and objectives. The business plan provides the means to appraise the future and present of the business, make sure that the short term and long term objectives work out, and ensure that the objectives have been met Phase 1: Introduction-Global School of Business Management: The proposed name of the business school is the Global School of Business Management. It aims at providing management education which is at par with international standards. Over the last couple of demands... Simkin....
9 Pages(2250 words)Essay

Business Plan

...contractor is necessary to avoid responsibility for a wage based interpretation of the workers contribution to our organizations. The independent contractors rewards employees for results and in fact encourages results as a means of unlocking controllable capital. Marketing Mix The most significant factor in acquiring new clients is our ability to help the costumer understand the advantage of purchasing services from Clean Wheels. While accessing new clients is an important aspect of our business plan, we want to place an emphasis on retaining existing customers for repeat business. Given the possibility that we are able to capture repeat business with clients we...
10 Pages(2500 words)Term Paper

Business Plan

...?Marketing Plan for paperclip company A solid marketing plan will set your business in the right direction. Our strategy will help you to reach your financial goals and also allow you to target your appropriate audience. We have designed a structure which caters specifically to your company’s needs by highlighting the value of your products. When we think of paperclips we automatically assume, businesses, offices, schools. What we want to show you through our strategy is the un-tapped specialty market such as book stores, green companies and even libraries. We also want to show you the benefit of a virtual online store. By combining these two measures you will be able to...
1 Pages(250 words)Essay

Business Plan

...would maintain a flat structure of organization with efficient use of low cost solutions to meet customer’s demands. The core value of the company lies in the fact that the employees in the company can be connected from anywhere behaving as virtual neighbors. With targets to meet profits by the end of the fourth year from the commencement of the business, the company has plans to expand its workforce thereafter. Presently, the capital required for starting up would be managed from the partners and later on, additional amounts would be collected through loans and other agreements. The company has made detailed study on the different factors like seasonal factors, technological factors, other regulatory...
2 Pages(500 words)Research Paper

Business Plan

...? Retention and motivation plan for Utilitiscan company Retention and motivation plan for Utilitiscan company Result of the previous survey The recently conducted survey revealed several glaring issues among the workforce. The survey revealed that 89% of the employees felt there were few if any opportunities to improve their skills, 87% responded there were no promotion opportunities and 74% felt there was little relationship between their performance and their pay. There was also a question about the performance review that it has not been done in a long time or had not been done at all and that there are favoritism among some employees. Issues raised by the survey The fact that the person who conducted...
5 Pages(1250 words)Assignment

BUSINESS PLAN

...? 3-Year Business Plan: Cambridge ESOL ized Centre 16 FCE OPEN CENTRE – BUSINESS PLAN Executive business summary FCE Open Centre is an educational venture, based in Guayaquil, engaged in providing examination preparation services for students and conducting English language tests held by University of Cambridge, including FCE, CAE, CPE and TKT exams. Founded by Jorge Tapia, this testing facility furnishes a learning platform for local students studying in private and public schools, universities and graduation programs. There are two categories of authorized Cambridge ESOL centres, internal and open centers. Open centre have authority to conduct...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business Plan for FREE!

Contact Us