Digital Marketing Campaign for Hygain Feeding Champion - Term Paper Example

Insert sur Digital marketing campaign Company, product and situation Hygain Feeding Champion is a corporation that deals with the supply the supplements foe horses. The products that are offered by the corporation deals with different conditions and situations in horses. The conditions that the product deals with include culming, blood builders, digestion, electrolytes, feed through fly control, hoof care, horse cough and allergies, joint supplements, pain relief in horses, performance and energy, sand colic, vitamin and mineral supplements, weight gain, skin and coat smoothening, life stages and multi-purpose (Ryan and Calvin,20). The main product that the company deal in is hygain balanced. This product can perform all the mentioned function and take care of the situations. Market communication planning The marketing for the product is majorly done through the website. The plan of the communication would involve considering different aspects. Cost is much essential in the planning. The company will consider the general cost of the campaign whether it will be expensive. The campaign should be cost efficient (Ryan and Calvin, 63). The much to be involved in reaching a given number is considered. There should be no much wastage. Influence is also considered in the planning. A website that is used should be that that can reach a large number of people who need the horse product. Personalization of the message in the website is also much considered. The credibility of the communication on the horse product is seen as such that the information is widely accepted to be accurate. Planning of the website advertisement should consider the control. The site information should be able to reach the targeted horse owners or those that deal with the animal product (Ryan and Calvin, 102). The planning on the website advertisement is done in stages. The objectives of the communication are identified and set. The appropriate budget is made such that the cost of the transmission is defined. The company should then decide on what they want the audience to know about the product and its impact on their horses. The targeted audience are then decided, and they should be those that deals with horses. Introduction Hygain Feeding Company produces hygain feed for horses. The pellets are fed are highly rich in vitamin E and selenium that are required by the horses for cell health, minerals, proteins and amino acids that are needed for muscle strengthening and muscle development. The product contains biotin for hoof and also coat health. The product has been improved such that the contents of the pellets also act as blood builders. The promotion of the product aims to inform the users of the product that there is improvement in the contents. The company seeks to make the product a multipurpose one that can perform all the health functions of the horses. The product will also be availed in quantities that are favorable to all the users. Another objective of the company is to make other accessories needed for horses keeping. The products will be available such that all accessories on horses can be got from the corporation. External analysis. The supply of the product is always done and made much available. The product can be found in all the shops that deals in horse products. Supplies are done on all the continents and can be easily accessed. The products can also be purchased at the company premises with free delivery to individuals premises. The product is better than the others from other manufacturers since it provides multi nutrients to ones horse at an affordable price rather than single nutrients in separate products. The product is used in all breeds of horses, Arabian, American, mustangs and also thoroughbreds. This is unlike other products that deals with only single breeds of horses. The product has been tried and used by several buyers and proved to be efficient and of quality. The winner of the Wind Racers Horses has been a potential user of the product, and this demonstrates the product. There have been new entrants into the market with multi-product, but none has many nutrients as hygain. This makes the product have no close substitute. Market strategies The product has been sold in different parts of the world, in America where there are mainly American breeds and in Arabic countries with Arabian breeds (Ryan and Calvin,). The company aims to extend the product to all parts of the world to all the people that have horses. The product will boost the health of the horses. The market has improved the branding of the product such that the users able to know the contents of the product. The branding also differentiates the products from others such that the customers can easily identify the product. The product price is favorable for all the economic classes as they are affordable. The consumer has the knowledge and will have to choose on the quantity that they can afford. The promotion is to last for sometimes, and the customers should be able to buy more of the product during the promotion time. Communication plan The objective of the campaign is to show that the product has been improved and also make the consumers aware of the improvements (Ryan and Calvin, 109). This has been done through the new branding of the product and also increased advertisement on different websites. The communication majorly focuses on those that keep horses and those involved in horse competitions to enable them make their horses attractive. This increases their chances of winning the races. The message to the customers is that they need the product to boost the health of their horses for efficient competition. This is through the product. The digital channels that can be used in the communication include search marketing, display ads, viral marketing and social media. Search marketing in the promotion will increase the visibility of the advancement in the quest engines. This promotes the website (Ryan and Calvin, 301). Viral marketing increases the product awareness through the use of already existing social networks and also pre-existing technologies. Display ads mainly use the google site to promote the product. Social media such as Facebook makes the users able to view the specifications for the product to the many users. Reference Ryan, Damian, and Calvin Jones. Understanding Digital Marketing Strategies for Engaging the Digital Generation. London: Kogan Page, 2009. Print. Read More