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Marketing Plan of John Lewis - Research Paper Example

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This paper will shed light upon the marketing plan of John Lewis that is one of the biggest departmental stores in the UK; the marketing plan will comprehensively cover all the important internal as well as external factors. …
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Marketing Plan of John Lewis
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"Marketing Plan of John Lewis"

Download file to see previous pages This essay describes marketing scenario as ever changing and with changes come unprecedented challenges, the retailer companies are facing several challenges and the need of the hour is to come up with new marketing plans which are capable of tackling these never seen before challenges. John Lewis is one of the biggest departmental stores in UK; it was founded by John Spedan Lewis. John Lewis had to enter into a partnership to compete against the other biggies like Tesco in the UK. “The John Lewis Partnership's 76,500 Partners own the leading UK retail businesses - John Lewis and Waitrose. Our founder's vision of a successful business powered by its people and its principles defines our unique company today. The profits and benefits created by our success are shared by all our Partners.” (John Lewis). John Lewis is one of the biggest players in the market only behind Tesco, Wal-Mart and France’s Carrefour. It is the fourth major player should its revenue be considered, it is in the top five for sure should profitability be considered. John Lewis is a much diversified organization, it is doing quite well. The company operates in televisions, travelling, electrical so on and so forth. It is fair to say that John Lewis has been doing well into its divided segments but the need of the hour is to have a competitive marketing plan in place which would further improve the profits and compete against the likes of Tesco, Wal-Mart and France’s Carrefour....
It is the fourth major player should its revenue be considered, it is in the top five for sure should profitability be considered. John Lewis is a much diversified organization, it is doing quite well. The company operates in televisions, travelling, electrical so on and so forth. It is fair to say that John Lewis has been doing well into its divided segments but the need of the hour is to have a competitive marketing plan in place which would further improve the profits and compete against the likes of Tesco, Wal-Mart and France’s Carrefour. Marketing plan for the organization is as follows: Market Demographics One of the most crucial parts of a marketing plan is situational analysis; important factors like SWOT analysis, organizational strategies, marketing effectiveness, and customers are discussed under situational analysis. It is ideal to apply the FEPOS approach under situational analysis, FEPOS approach will shed light upon functions, environment, productivity, systems, organizations and lastly strategy will be discussed. Functions: Operating in diverse areas that are profitable for the company is very useful, for instance more and more people are opting to buy LCD and LED TVs, John Lewis sells these HD TVs in its store as well as online, this is very helpful and should be continued in the future. Electronic goods are also sold by the company which is again really good. Consumer electronics is in demand these days, the disposable income in the hands of the people has increased and as a result of which they have started buying electronic goods, this is a wonderful opportunity for John Lewis to capitalize upon. Environment: The environment is ...Download file to see next pagesRead More
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