Dior J`adore Perfume - Essay Example

Comments (1) Cite this document
Summary
J’adore is the name of a perfume, introduced by Christian Dior. It was founded in the year 1999. Till now it remains one of the most renowned brands in the world. J’adore is the most popular brand of perfumes for women. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Dior J`adore Perfume
Read TextPreview

Extract of sample
"Dior J`adore Perfume"

Download file to see previous pages As J’adore is a luxury item, it adds to the personality of women customers. The main features and attributes of the product highlighted by the company are: femininity, sophistication, and emotion. The other features are its everlasting fragrance, better quality, innovation, and its brand name. The company offers free shipment for a particular range of J’adore products. Tester facility is provided to the customers, to test the perfume as a demo. They also offer attractive sale offers on particular occasions like Christmas. During Christmas season Dior offers combination like lotion with perfume. Women, who have high income, are the main consumers of J’adore. The products come in models like J'Adore L'Absolu, J'Adore Anniversaire En Or, J'Adore L'or, J'Adore L'eau.
Customers are ready to spend more time in search of the product, because once they use it they always go for the same product, and they identify themselves with the picture of feminity in the perfume. They never go for a different or substitute product, because of its unique fragrance and quality. The product has been in the market for the last ten years. Flimsy bottle caps sometimes with decorated gold ribbon, brilliant, transparent and unique crystal bottle design, and attractive letter design of the word J’adore are the distinctive features of the product packing. They also use luxurious, clean, contemporary image of celebrities on the package.
Dior follows the pricing strategy of competitive pricing, ie; they set the price according to the prices set by their competitors. They also adopt premium pricing strategy for particular product range, to highlight the product’s exclusiveness. The product faces competition from Chanel, Guerlain, Cartier, Lancome, Prada, Givenchy, Calvin Klein and Angel de Thierry Mugler. The perfume industry faces tight competition. Chanel is one of the well established companies in France, which always offers high quality perfumes, at high prices. But the prices of J’adore and its competitors are almost similar. So there will not be much difference for the customers in making payment for the product. J’adore has a USP (Unique Selling Proposition), driven by emotions, which make it impossible to compare with the products of its competitors. The long lasting fragrances, the prestige that the brand name of J’adore gives when women apply it, the confidence she feels when it adds to her personality makes the product a unique one, which is very difficult for the competitors to imitate. The targeted customers are women who earn high income. Once they like the product, they ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Dior J`adore Perfume Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1396211-dior-jadore-perfume
(Dior J`adore Perfume Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/marketing/1396211-dior-jadore-perfume.
“Dior J`adore Perfume Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/marketing/1396211-dior-jadore-perfume.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
da
dannyhickle added comment 1 month ago
Student rated this paper as
I never thought 2000 words essay could be written in such a free manner. I loved the content of this essay. Will definitely use it for my own work!
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
John Galliano for Dior Crisis
The business expanded rapidly with a house opening in 1948 in New York, and agreements for opening houses in Canada, England, Cuba, Australia, Mexico, and Chile (92). However, the pressures of the business took its toll and in 1957, ten years after the House opened, Christian Dior died of a heart attack (Blaszczyk 92).
6 Pages(1500 words)Essay
Dior Homme Perfume Commercial Directed by Guy Ritchie
When looking at the advert for Dior Homme, directed by Guy Ritchie and starring Jude Law, there is an understanding of how to attract the audience toward the main highlight of the product while attracting the interest of the audience.
5 Pages(1250 words)Essay
Fashion promotion - Miss Dior
Miss Dior is a perfume launched by the brand Christian Dior Perfume in 1947. This is categorized as a refreshing mossy and woody perfume. Though it is a very old brand it still endures as more and more people are being lured to it by its wonderful fragrance.
14 Pages(3500 words)Essay
Film Review: Perfume
The psychological impact of the loss of his mother at childbirth and being born and raised in the slums can be far more adverse than imagined. Being raised under Ms. Gillard, a professional foster mother, Grenouille is feared by other kids because he is different from the rest. He does not learn to speak or stand till the age of four and only uttered nouns to express himself.
4 Pages(1000 words)Essay
Perfume
ient text document that perfumes existed even in the earliest phases of human culture, though the modern and commercial perfumery entered during the final quarter of the 19th C (Townsend 114). The commercialization of perfumery is partly attributable to the synthesis of aroma
3 Pages(750 words)Essay
Supporting a Position / Developing Significance / Incorporating Sources
Though it is clear that each visual advertisement must have an impact on its target auditory and evoke desire to buy this product it is still necessary to define what kind of impact it should have. Not all brads have the goal to impress viewers, some
4 Pages(1000 words)Essay
Fashion analyse Christian Dior
This essay analyzes Christian Dior's supply chain and production process. The group of companies “markets its products through exclusive boutiques and licensed distibutors” in Europe, the United States and Asia. Flexibility, internal growth, global presence, and the “growth strategy of developing very high-end iconic products” will be continued.
2 Pages(500 words)Essay
Perfume
There are several reasons for this but the most important is that the tale is an interesting study and discourse of human nature. This important theme was explored with Suskind combining elements of
5 Pages(1250 words)Essay
Fashion Promotion of Dior JAdore
This essay explores Dior J’Adore's Promotion. Located in Paris , France, Dior has the market share in the luxury goods segment of about 42% and introduced its range of products with a very unique marketing strategy. Taking a look at one of the most mesmerizing perfumes which was created by Dior, J’Adore which was originally made for Dior.
14 Pages(3500 words)Essay
Fashion Promotion - Dior
This study includes the analysis of the communication channels, mixes and ways the companies or brands in the perfume segment used and are using to retail their brand identity and position their products. The example of a very well-known luxurious brand has been used throughout the study to assess its communication channels.
14 Pages(3500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Dior J`adore Perfume for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us