Competitive Landscape for Cosmetics Company - Case Study Example

Download file to see previous pages They introduced the revolutionary bare minerals makeup: a lightweight powder foundation, free of oil, preservatives, fragrance, talc, dyes or other potential irritants, and claims to provide "makeup so pure you can sleep in it". Bare Escentuals products are sold in company-owned retail stores, on QVC; and, through direct-response, TV, mail order, Sephora, Ulta, Nordstrom, spas, salons, and international channels.
The product of Bare Escentuals cater to women of all ages and skin types. Most importantly, it is targeting those who have sensitive skins, allergies, scars, blemishes, rosacea, wrinkles and pigmentation who can benefit from their 100% pure bareMinerals.
Currently, Bare Escentuals spearheaded by its CEO Leslie Blodgett has traveled across the globe to look for women with real problems to serve as their spokespersons.
Vital statistics:
Used by women ages 18 - 60
Friendly to women of various skin types and sensitivities
Used by single women, married ones and even grandmothers
Major City Dweller who are financially capable
Price range from less than $20 - $ 100
Highlights:
100% pure bareMinerals
Joined forced with md formulations skin care in 2001
Major leader in skincare
Bare Escentuals is one of the fastest growing cosmetics companies in the US
Bare Escentuals has the #1 national beauty infomercial
Recommended by The Skin Cancer Foundation.
Quadrupled revenue from 2001 to 2004
Strengths
1. use of 100% pureMinerals
2. free from various skin irritants
3. partnership with md formulations which produced a good tandem of providing the best skin for the best makeup effect
4. excellent customer service
5. covers acne to scar problems
6. light, easy to use and clean
7....
Bare Escentuals products are sold in company-owned retail stores, on QVC; and, through direct-response, TV, mail order, Sephora, Ulta, Nordstrom, spas, salons, and international channels.
The product of Bare Escentuals cater to women of all ages and skin types. Most importantly, it is targeting those who have sensitive skins, allergies, scars, blemishes, rosacea, wrinkles and pigmentation who can benefit from their 100% pure bareMinerals.
Founded in France by world-renowned makeup artist Terry Gunzberg in 1998, by Terry is an exclusive brand of cosmetics. It uses the most expensive, delicate tints in creating extraordinary textures in various exciting and "sensual" shades. Their makeup is complemented by a unique jewel cases which are also luxury accessories.
By Terry's "ready-to-wear" cosmetics are very popular among French actresses and socialites. The brand also has a team of makeup specialists that develop haute couteur as called by Gunzberg. This haute couteur is an exclusive custom-made makeup line that is tailored for each client and is very expensive and has to be pre-ordered or booked in advance.
The Christian Dior Group started way back in the 1940's. ...Download file to see next pagesRead More