Marketing Essays

The sales personnel suffer fatigue, discouragement, and a decline in performance. Sales optimization alludes to deriving the maximum outcome from an organization’s sales personnel though subject to a constraint. To have the best derived from the employees, management requires adopting measures and mechanisms to boost the overall output per worker.

The proposed services can also help to make the visitors differentiate the organization from other competitors yielding better customer satisfaction. Focusing on this aspect, the report describes how the various features of services can have an impact on the design and delivery of the proposed services.

In 1971, Jerry Baldwin, Gordon Bowker, and Zev Siegal start-up a coffee store in Washington in the heart of Seattle’s Pike marketplace. During 1987, Mr. Schultz purchased the store and started expansion of the business outside the Pacific Northwest and Chicago. In 1993 Starbucks registered under company rules and started selling shares to expand its business worldwide.

The author of this current essay explains a case study of marketing in the developing economy of China. The product chosen for business is Toys. It is the best strategy to internationally spread the business in a nation that shows rapid growth over the decades. China is a member of the five BRIC economies.

Ouwersloot and Duncan (2008) defined marketing communications as “a collective term for all the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorship, customer service and product placement.”

They are known as external economic environment factors. They are referred to as external since these are economic factors that a business establishment has no control over. One such factor is consumers’ income. Consumers’ income is the amount of revenue consumers are able to generate as a result of economic activities.

Customer relationship management (CRM) is a management process that involves the development of an exhaustive picture of customer expectations, needs and behaviors. These factors are thereafter managed in order to enhance business performance (Hoots, 2004). It is considered a revolutionary advancement that has been made in the field of customer services.

The company has recorded growth over the years in both sales and the variety of products. The company is currently under the ownership of the Tata Group of companies. The company has been changing strategies over the years as market trends change. In addition, consumer needs have affected most of the decisions taken by the company over the time

The editorial team at RED was right in not focusing on women in their 30s and 40s alone because demographics and age are no more critical in segmentation variables that marketers use (Thomas & Peters, 2009). The concept of self and larger lifestyle issues is more relevant, especially in advertising for women.

Pricing strategy is a crucial aspect in the general plan of a business because accurate pricing of products and services is the main factor in establishing a successful business. Pricing is a crucial strategic concern as it influences the positioning of products. Moreover, it influences other elements of the marketing mix like features of products, decisions channels, and brand promotion.

Mass communication will be able to use a similar message for all potential buyers in an audience. Smartphones have been known to target men, but the way the Samsung Galaxy S4 is marketed does not give such an inclination. Concentrating on a segment is important because both the manufacturer and marketer can incorporate user-specific features.

Radios are also used in the advertising process. A social network is one of the advertisement platforms used to advertise products. The company uses MySpace, tweeter, and Facebook to reach customers. The use of email targets the old while social media is used by the company to reach out to teenagers. Displays and guided tours are also conducted by the company in communicating with potential clients.

Communication has made it possible for individuals to communicate and make business transactions in the comfort of their homes and workplaces. In other words, it has changed the manner in which businesses communicate with their consumers (Jones and Ryan 2009, p4). A remarkable feature in the advancement of technology is the Internet. The Internet has changed both the lifestyle of the people and the business.

The paper will examine the extent to which an organization can segment the vehicle market based on customer requirements. To analyze the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analyzed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organization.

In addition, Goodbye, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis, they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p. 1).

Organizations are facing huge challenges over the years due to the globalization and internationalization of many companies. The fast-changing and growing economies have led to the emergence of innovative ideas to sustain in the highly competitive market throughout the world. Apart from competitive prices, adding value to products and services has marked the success of an organization.

A critical analysis of the company’s market demographics is an element that will be utilized to boost its image as one of the top beer companies in the US. The total US population, as of 1st November 2012, stands at approximately 311,591,917 (Rosenberg, 2012). Current statistics show that nearly 50% of the US population consumes beer.

J. Clark International Ltd‘s background is provided describing how it has emerged to be a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth investing in it.

There are different factors that are considered when a product is positioned in the market such as its value, attributes as well as benefits among other issues. As such, this paper seeks to critically analyse the positioning strategy for EADS Company. Basically, the European Aeronautic Defence Space Company (EADS) is considered as a leading actor in the aerospace and defence corporations across the whole world.

The price aspect basically addresses the subject of what the potential blood donor is ready to give to acquire the social product. With social responsibility being stressed, a demand vision can be generated to compel young people to stop viewing blood donation as simply being an activity that is altruistic to being one that is ‘fashionable’.

Generally speaking, in terms of potential, Saudi Arabia has a high affinity for ICT technology.  Although the telecommunication network is already developed, digital technology is still poor in this country.  Between 2003 and 2008, the ICT market sector contributed only to 9% of the economic growth.

While conducting the external analysis, PEST analysis and Porter five forces have been considered and in the case of internal analysis, various aspects such as assets, strengths, weaknesses, and customer segmentation, are kept in view. The analysis highlighted the potential threats and opportunities that the organization can face and it highlights the strengths and weaknesses of the organization.

The firm uses Pay Pal for payment which is one of the fastest, secure, and largest online transaction mediums. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay. Approximately 430,000 people today in the USA come up with all of or even the majority of their own existing through this website (Lewis, 2008).

the paramount aim is to create an exchange that is satisfactory to individual and organizational objectives (Wiid and Diggines, 2010). With time, marketing as a concept has evolved and the emphasis has shifted from the essence of profit maximization to greater emphasis on customer satisfaction. Decision-making is urgent for every organization.

Quantitative and qualitative research approaches were used for primary data gathering. Based on the outcomes of the research, university students had strong utilitarian and hedonic orientations towards online shopping. Moreover, it was found that they agreed with the benefits of online shopping which include convenience, wide selection, fun, and effectiveness of the homepage.

. Any decline in the movement of the service industry will negatively impact the United States a lot because the U.S. has become a knowledge service economy. The service industry accounts for 80% of the jobs in the United States. The lack of growth in this sector could be related to a variety of factors.

Because of the stiff competition in this industry, EWP has to embark on modern approaches to analyzing the market, this includes competitor analysis. In analyzing the competitors, it is important for EWP to take into account the competitors’ strategies including products, target customers, strong customer base, pricing strategy, and promotional skills.

Case Study Question 1 The case study discussed about the marketing strategies that have been implemented by Contiki Australia in order to offer superior value to the target customers. This answer will determine the images that are portrayed by Contiki to the target audiences.

As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering.

An academic medical center on the other hand would have a unilateral product range dealing with educational services only. Shouldice Hospital has specific products that facilitate their primary operations only. Such may not require diversity but a dedicated human resource that updates its operations with the development of new knowledge.

The advent of globalization has brought some dramatic changes in the international markets. The economic reforms adopted by the governments in different economies across the world led to the inflow of investments by the companies in the foreign countries which opened up the global markets for companies of different sizes across the world.

This research is being carried out to evaluate and present macro and competitive environments of Blackberry and its current marketing programme elements to delineate the strength of its current marketing programme. The researcher of this essay also aims to analyze revised marketing programme elements.

Allegiant Airline is a company based in America; owned by Allegiant Travel Co., however, before acquiring the name Allegiant Airline, the company formerly went by the name WestJet Express when its founders started it.

Due to competition among the service providers in the tourism and hospitality industries, companies seem to focus on establishing a good relationship with the existing customers to ensure repeat business. Customer relationship management (CRM) helps to maintain this relationship with the existing customers by developing tailor-made products.

A lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new products into the market before their competitors. This increases their sale thus maximizing their profit. Competition brings in the need for companies to be innovative so as maintain and improve their market position.

In addition, through digital platforms, customers could order goods and services such as consultations, product presentations, contract arrangements and product delivery. Due to the prevalence of digital platforms, firms are able to reduce operating costs while allowing the customers to access goods and services without visiting brick.

A product wise profitability analysis can be conducted to determine which of the items need to be removed from the present product line. The company can, after launching the proposed products, claim to be catering to the apparel needs of little ones from head to toe. These outfits would be the children’s best friend whether they are in bed or in the playground.

Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money. These are mainly part of the neo-liberal economic ideology, which force these countries to follow free-market policies, reduce government intervention, privatization and decreasing the size of the public sector, liberalization, reducing trade barriers etc.

The strengths of its brand extension strategy were obvious. To begin with, the strategy had extensive coverage, using advertising and mass media that were available for and popular among middle-class and affluent Russians. Those included glossy magazines like Harper’s Bazaar and Vogue, Marie Claire, and others

In today’s competitive world every organisation weather profit making or non profit, making or non-profit making is facing stiff competition. Globalisation has made the competition steeper. Every company must have a proper market plan to survive in this competitive market.

The newspaper has proved to be one of the important mediums of providing information to the people. In past decades, it was widely used to be aware of the transactions in a country. But society and the environment keep on changing, which leads to rapid changes in the business world. Researchers concluded that there has been a great change in the world economy on the basis of technology.

Once considered a luxury of multinational corporations, global marketing has now become a necessity to ensure the well-being and sustainability of any organization (Lee and Carter, 2005). Today’s marketing is the same as agricultural-age-marketing building a direct relationship between the producer and the consumer.

This plan shows the role that the marketing department will play in the implementation of this project. To market the investment we decided to rebrand the premium hotels and call them “White Dove”. According to Dann & Dann (2011), rebranding helps in placing a product or service in a specific location in the mind of the target consumers.

The construction industry in the country has been experiencing tremendous growth in recent years. As a result, other industries such as the cable and electrical industries have also experienced growth. However, substandard imports from China and other regions take up around 40% of the market in the sale of switches.

There, the consumer and the seller interact, combined with the tangible commodities which facilitate communication or performance of the service. But the people within the built environment can influence and shape the physical space; hence the social environment is also included in the expanded definition of the servicescape.

The paper is prepared to keep the consumers of Singapore in the background. Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.

During the course of this research, the following takeaways are expected to be obtained: (1) understanding of consumer behavior in relation to incremental price changes in selected models of Toyota; (2) determining the extent of impact that price movement has on car owners and potential car buyers; (3) improving future price strategies.

His theory can also be applied to individuals, groups, political processes, countries and cities. 1. History Ansoff, a Russian-American applied mathematician, introduced the concept of turbulence environment for firms in the 1950s while working with Rand Corporation.

It is essential to state that the report analyses the current situation within the industry, identifying various shortcomings of the currently available information. The report further discusses the various opportunities that are available for the company in creating a competitive edge within the industry.

The author explains that the decision-making process purchasing process progresses in five stages: recognizing needs, searching for information, evaluating alternatives, purchasing decision and post-purchasing behavior. Need Recognition is the start of the buying process, where the customers realize their need or problem.