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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing plan (Harrods) Marketing Research Paper
3 pages (750 words) , Download 36 , Research Paper
Free
Harrods has a rich history and is considered as a prestigious brand in the luxury market. Though it serves a diversified range of products through its store however, due to its geographical constraints as well as lack of distribution channels it may not be able to continue to serve a wider level of market and expand.
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Managing ustomer Value Marketing Essay
4 pages (1189 words) , Download 3 , Essay
Free
The improvement occurs when the business creates new relations with new customers and also maintains the relationship that exists with the customers. If wrong data is used by the business entity for marketing purposes, difficulties in understanding customer requirements will arise, therefore, forcing the marketers to struggle in building relationships with customers.
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Manor House Marketing Intelligence Marketing Essay
10 pages (3291 words) , Download 2 , Essay
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According to this marketing research plan and report, to successfully convert Manor House into a business for green weddings, it is critical to assess the market needs and potentials. The use of questionnaires, personal interviews, and focus groups have been suggested as preferred methods to acquire data and develop insight into market dynamics.
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Consumer Behavior and Marketing Marketing Essay
12 pages (3773 words) , Download 2 , Essay
Free
In the words of Harrison & Reilly (2011, p. 21), marketing is the core of any company because it is the channel through which the generation of revenues for the company is made possible. Thus stated, it becomes extremely important for different companies and market strategists to come up with marketing plans and marketing policies that are geared towards this revenue generation.
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Brand Expansion by Nestle Company Marketing Essay
16 pages (4520 words) , Download 2 , Essay
Free
The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand.
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Analysis of Marketing Environment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Executive Speaking allows these older personnel to communication in an exciting and non-boring way with their younger audiences. Another relevant aspect to this is that there is an increasing trend in this day and age to have younger people i.e. in their late 20s and 30s to be recruited for higher management positions.
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Classic Airlines Marketing Problem Marketing Essay
7 pages (1940 words) , Download 2 , Essay
Free
Business problems are the challenges that a business encounters that serve as a setback to the business attaining profit or reaching its goals. For instance, the problems that start-up businesses face are different from those that ongoing businesses may face. However, the approach is similar as finding a solution is applicable in both.
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Marketing Concept in Business Promotion Marketing Essay
7 pages (2087 words) , Download 5 , Essay
Free
This has called for the upholding of ethics, in terms of the products that they provide their consumers. This calls for the need for a marketing concept. It ensures that the decisions of a firm are not only profit oriented. They take care of the spoken and unspoken interests of the customer. This forms the main basis of this survey.
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TESCO Loyalty Card Marketing Essay
5 pages (1677 words) , Download 2 , Essay
Free
With the emerging trends of online business dealings and the growing competition in the market, it is becoming difficult for TESCO to carry on with its ingenious plan anymore. These loyalty cards provided the consumers with an opportunity to share their data with the company and at the same time enjoy financial benefits against the points they earned by shopping at TESCO.
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How to recover from a social media PR disaster Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
So to identify, and get to the major chunk of the market, social media is the cheapest and most effective way to achieve these targets (Saravanakumar & SuganthaLakshmi, 2012). Talking about the social media disaster, it has the potential of destroying the image of any company.
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Consumer Decision Making Process Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
As the report discusses consumer behavior is a theoretical concept that addresses different stages a consumer would pass through before they make a particular purchase decision. The concept of consumer behavior is important in the field of marketing because it is highly related to consumer decision making.
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U.S Banking Industry Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This work, U.S Banking Industry, focuses on some of economical and political effects on the banking industry in the United States and its consequences in China. Banking sector benefits are majorly from the banking charges and the interests earned are repayment of any loans. The industry is enjoying some favorable factors like increases in population.
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Sales Force Management Techniques Marketing Essay
5 pages (1380 words) , Download 2 , Essay
Free
The sales personnel suffer fatigue, discouragement, and a decline in performance. Sales optimization alludes to deriving the maximum outcome from an organization’s sales personnel though subject to a constraint. To have the best derived from the employees, management requires adopting measures and mechanisms to boost the overall output per worker.
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Developing Service Theatre Model or Servuction Model Marketing Assignment
8 pages (2371 words) , Download 2 , Assignment
Free
The proposed services can also help to make the visitors differentiate the organization from other competitors yielding better customer satisfaction. Focusing on this aspect, the report describes how the various features of services can have an impact on the design and delivery of the proposed services.
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Customer Satisfaction Issues That Starbucks Is Facing Marketing Coursework
11 pages (3088 words) , Download 4 , Coursework
Free
In 1971, Jerry Baldwin, Gordon Bowker, and Zev Siegal start-up a coffee store in Washington in the heart of Seattle’s Pike marketplace. During 1987, Mr. Schultz purchased the store and started expansion of the business outside the Pacific Northwest and Chicago. In 1993 Starbucks registered under company rules and started selling shares to expand its business worldwide.
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Marketing in the Developing Economy of Country Marketing Essay
7 pages (2012 words) , Download 4 , Essay
Free
The author of this current essay explains a case study of marketing in the developing economy of China. The product chosen for business is Toys. It is the best strategy to internationally spread the business in a nation that shows rapid growth over the decades. China is a member of the five BRIC economies.
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Travelocity Brand - Effectiveness of the Award-Winning Campaign Marketing Coursework
12 pages (3265 words) , Download 3 , Coursework
Free
Ouwersloot and Duncan (2008) defined marketing communications as “a collective term for all the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorship, customer service and product placement.”
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Economic environment effect on Build-a-Bear Marketing Essay
3 pages (750 words) , Download 2 , Essay
They are known as external economic environment factors. They are referred to as external since these are economic factors that a business establishment has no control over. One such factor is consumers’ income. Consumers’ income is the amount of revenue consumers are able to generate as a result of economic activities.
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Customer Relationship Management Marketing Term Paper
8 pages (2302 words) , Download 3 , Term Paper
Free
Customer relationship management (CRM) is a management process that involves the development of an exhaustive picture of customer expectations, needs and behaviors. These factors are thereafter managed in order to enhance business performance (Hoots, 2004). It is considered a revolutionary advancement that has been made in the field of customer services.
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Strategy for Introducing a New Product - Tetley Tea Marketing Research Paper
14 pages (3578 words) , Download 4 , Research Paper
Free
The company has recorded growth over the years in both sales and the variety of products. The company is currently under the ownership of the Tata Group of companies. The company has been changing strategies over the years as market trends change. In addition, consumer needs have affected most of the decisions taken by the company over the time
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Communication through Advertising Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
The editorial team at RED was right in not focusing on women in their 30s and 40s alone because demographics and age are no more critical in segmentation variables that marketers use (Thomas & Peters, 2009). The concept of self and larger lifestyle issues is more relevant, especially in advertising for women.
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How Business Success Depends on the Pricing Strategy and Brand Equity Marketing Research Paper
5 pages (1398 words) , Download 5 , Research Paper
Free
Pricing strategy is a crucial aspect in the general plan of a business because accurate pricing of products and services is the main factor in establishing a successful business. Pricing is a crucial strategic concern as it influences the positioning of products. Moreover, it influences other elements of the marketing mix like features of products, decisions channels, and brand promotion.
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An Ad of Samsung Galaxy S4 Marketing Assignment
10 pages (2648 words) , Download 4 , Assignment
Free
Mass communication will be able to use a similar message for all potential buyers in an audience. Smartphones have been known to target men, but the way the Samsung Galaxy S4 is marketed does not give such an inclination. Concentrating on a segment is important because both the manufacturer and marketer can incorporate user-specific features.
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Marketing Communications Tools Marketing Research Paper
3 pages (879 words) , Download 2 , Research Paper
Free
Radios are also used in the advertising process. A social network is one of the advertisement platforms used to advertise products. The company uses MySpace, tweeter, and Facebook to reach customers. The use of email targets the old while social media is used by the company to reach out to teenagers. Displays and guided tours are also conducted by the company in communicating with potential clients.
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Marketing - the Wharton Challenge Marketing Essay
13 pages (3748 words) , Download 2 , Essay
Free
Communication has made it possible for individuals to communicate and make business transactions in the comfort of their homes and workplaces. In other words, it has changed the manner in which businesses communicate with their consumers (Jones and Ryan 2009, p4). A remarkable feature in the advancement of technology is the Internet. The Internet has changed both the lifestyle of the people and the business.
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Primo Motors Company Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
The paper will examine the extent to which an organization can segment the vehicle market based on customer requirements. To analyze the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analyzed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organization.
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E-Marketing as the Process of Promoting Services and Products Marketing Essay
5 pages (1415 words) , Download 2 , Essay
Free
In addition, Goodbye, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis, they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p. 1).
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Level of Customer Service and Flower Of Service Model to Enhance Measurement of Service Encounters Marketing Essay
9 pages (3466 words) , Download 2 , Essay
Free
Organizations are facing huge challenges over the years due to the globalization and internationalization of many companies. The fast-changing and growing economies have led to the emergence of innovative ideas to sustain in the highly competitive market throughout the world. Apart from competitive prices, adding value to products and services has marked the success of an organization.
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Reassessment of SABMiller Products Marketing Essay
5 pages (1362 words) , Download 2 , Essay
Free
A critical analysis of the company’s market demographics is an element that will be utilized to boost its image as one of the top beer companies in the US. The total US population, as of 1st November 2012, stands at approximately 311,591,917 (Rosenberg, 2012). Current statistics show that nearly 50% of the US population consumes beer.
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Marketing Draft for a Shoe Manufacturing Marketing Essay
11 pages (3030 words) , Download 5 , Essay
Free
J. Clark International Ltd‘s background is provided describing how it has emerged to be a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth investing in it.
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STP - Positioning - Case study about EADS Company Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Free
There are different factors that are considered when a product is positioned in the market such as its value, attributes as well as benefits among other issues. As such, this paper seeks to critically analyse the positioning strategy for EADS Company. Basically, the European Aeronautic Defence Space Company (EADS) is considered as a leading actor in the aerospace and defence corporations across the whole world.
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The Australian Red Cross Blood Service Marketing Case Study
6 pages (1837 words) , Download 2 , Case Study
Free
The price aspect basically addresses the subject of what the potential blood donor is ready to give to acquire the social product. With social responsibility being stressed, a demand vision can be generated to compel young people to stop viewing blood donation as simply being an activity that is altruistic to being one that is ‘fashionable’.
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Analysis of Saudi Arabian ICT Business Market Marketing Research Paper
14 pages (3853 words) , Download 2 , Research Paper
Free
Generally speaking, in terms of potential, Saudi Arabia has a high affinity for ICT technology.  Although the telecommunication network is already developed, digital technology is still poor in this country.  Between 2003 and 2008, the ICT market sector contributed only to 9% of the economic growth.
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Analyzing DHL from the Air - Freight Sector Marketing Essay
8 pages (2463 words) , Download 2 , Essay
Free
While conducting the external analysis, PEST analysis and Porter five forces have been considered and in the case of internal analysis, various aspects such as assets, strengths, weaknesses, and customer segmentation, are kept in view. The analysis highlighted the potential threats and opportunities that the organization can face and it highlights the strengths and weaknesses of the organization.
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EBay: SWOT Analysis Marketing Essay
11 pages (3054 words) , Download 2 , Essay
Free
The firm uses Pay Pal for payment which is one of the fastest, secure, and largest online transaction mediums. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay. Approximately 430,000 people today in the USA come up with all of or even the majority of their own existing through this website (Lewis, 2008).
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Hong Kong Market Analysis Marketing Essay
9 pages (2481 words) , Download 2 , Essay
Free
the paramount aim is to create an exchange that is satisfactory to individual and organizational objectives (Wiid and Diggines, 2010). With time, marketing as a concept has evolved and the emphasis has shifted from the essence of profit maximization to greater emphasis on customer satisfaction. Decision-making is urgent for every organization.
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Consumer Behaviour of University Students towards Online Shopping Marketing Dissertation
71 pages (9704 words) , Download 4 , Dissertation
Quantitative and qualitative research approaches were used for primary data gathering. Based on the outcomes of the research, university students had strong utilitarian and hedonic orientations towards online shopping. Moreover, it was found that they agreed with the benefits of online shopping which include convenience, wide selection, fun, and effectiveness of the homepage.
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The US Service Sector Marketing Essay
3 pages (1091 words) , Download 2 , Essay
Free
. Any decline in the movement of the service industry will negatively impact the United States a lot because the U.S. has become a knowledge service economy. The service industry accounts for 80% of the jobs in the United States. The lack of growth in this sector could be related to a variety of factors.
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Marketing of English Wine Week Marketing Assignment
4 pages (1296 words) , Download 2 , Assignment
Free
Because of the stiff competition in this industry, EWP has to embark on modern approaches to analyzing the market, this includes competitor analysis. In analyzing the competitors, it is important for EWP to take into account the competitors’ strategies including products, target customers, strong customer base, pricing strategy, and promotional skills.
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Marketing strategies being implemented by Contiki Australia Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case Study Question 1 The case study discussed about the marketing strategies that have been implemented by Contiki Australia in order to offer superior value to the target customers. This answer will determine the images that are portrayed by Contiki to the target audiences.
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Consumer Behavior phenomenon analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering.
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Chapter 8 Problems Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
An academic medical center on the other hand would have a unilateral product range dealing with educational services only. Shouldice Hospital has specific products that facilitate their primary operations only. Such may not require diversity but a dedicated human resource that updates its operations with the development of new knowledge.
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Globalization and Changes in the International Markets Marketing Essay
12 pages (3439 words) , Download 2 , Essay
Free
The advent of globalization has brought some dramatic changes in the international markets. The economic reforms adopted by the governments in different economies across the world led to the inflow of investments by the companies in the foreign countries which opened up the global markets for companies of different sizes across the world.
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The management strategy of Blackberry Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
This research is being carried out to evaluate and present macro and competitive environments of Blackberry and its current marketing programme elements to delineate the strength of its current marketing programme. The researcher of this essay also aims to analyze revised marketing programme elements.
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Allegiant Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Allegiant Airline is a company based in America; owned by Allegiant Travel Co., however, before acquiring the name Allegiant Airline, the company formerly went by the name WestJet Express when its founders started it.
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Impact of Customer Relationship Management in Hospitality and Tourism Marketing Essay
4 pages (1390 words) , Download 2 , Essay
Free
Due to competition among the service providers in the tourism and hospitality industries, companies seem to focus on establishing a good relationship with the existing customers to ensure repeat business. Customer relationship management (CRM) helps to maintain this relationship with the existing customers by developing tailor-made products.
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Product Innovation Management Marketing Essay
5 pages (1370 words) , Download 3 , Essay
Free
A lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new products into the market before their competitors. This increases their sale thus maximizing their profit. Competition brings in the need for companies to be innovative so as maintain and improve their market position.
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The Sephora Company: Unique Market Positioning Marketing Research Paper
20 pages (5460 words) , Download 4 , Research Paper
Free
In addition, through digital platforms, customers could order goods and services such as consultations, product presentations, contract arrangements and product delivery. Due to the prevalence of digital platforms, firms are able to reduce operating costs while allowing the customers to access goods and services without visiting brick.
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Australia Based Huggalugs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
A product wise profitability analysis can be conducted to determine which of the items need to be removed from the present product line. The company can, after launching the proposed products, claim to be catering to the apparel needs of little ones from head to toe. These outfits would be the children’s best friend whether they are in bed or in the playground.
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Global Organizations and Nation States Marketing Essay
4 pages (1298 words) , Download 3 , Essay
Free
Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money. These are mainly part of the neo-liberal economic ideology, which force these countries to follow free-market policies, reduce government intervention, privatization and decreasing the size of the public sector, liberalization, reducing trade barriers etc.
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