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Marketing Essays

Result for Subject Marketing:
19914 essays
Organizational Objectives - Samsung Company Marketing Essay
8 pages (2099 words) , Download 6 , Essay
Free
This paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
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FedEx Express - 4P's Marketing Mix Concept Marketing Essay
5 pages (1394 words) , Download 4 , Essay
Free
The shining star of FedEx Corporation is FedEx Express. From its starts to struggle, during a subprime crisis then European economic slowdown to the rise of South East Asian market and shift of the center of mass of the global economy from the western world to eastern world FedEx Express was in business and continuing it prominently because of its strategic management and superior marketing team.
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A Critical Asessment of the Boston Matrix and its practical application in BMW Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
A critical assessment of the Boston Consulting Matrix and its application in BMW. Report on critical assessment on the Boston Matrix and its application in BMW Executive summary The report aims at critically evaluating the branding concept and providing strategic guidelines on how organizations must engage in strategic marketing audit activities.
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Analysis of the hi-fi industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The hi-fi industry was doing pretty well within the UK sector when the iPod came about. This was because the hi-fi market was catering well to the audiophiles, who then again seemed to be the biggest and most famous customers of high fidelity music instruments, gadgets and tools.
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Marketing plan: Designated Drivers Marketing Research Paper
4 pages (1000 words) , Download 5 , Research Paper
Free
Marketing plan: designated drivers Environment and industry The business will have designated drivers operating around the clock in giving their services to people from place to place. The initial capital is $ 1, 000, 000, which is sufficient for the business.
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Segmenting markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The first step is to select a method for factor analysis. There are two methods while conducting a factor analysis which are known as exploratory factor analysis and confirmatory factor analysis. Exploratory factor analysis is a technique for factor analysis which is often used for a larger set of variable.
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Analysis of Service Encounters Marketing Essay
20 pages (5616 words) , Download 6 , Essay
Free
The results of a service rendered unto a customer are real and evident because it could be felt by such a customer, and it is pursuant to the resultant satisfaction or dissatisfaction with which the customer feels that the service is judged.  When a service is repeatedly experienced, then the quality of the experience is repeatedly assessed by the customer, with subsequent experiences either reinforcing or mitigating the earlier experiences.
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Bling H2O : Why bottled Bling H2O is an eco low Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Segmentation involves dividing the market into clear groups of consumers called a segment, where each group has definite similarities within the group, but is distinct from the other groups, so that the marketing mix of the company can be made suitable for the market segments chosen as the target market
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Evolutionary Trends to Transform Your Loyalty Strategy Marketing Essay
4 pages (1093 words) , Download 2 , Essay
Free
The use of networks can benefit the marketing strategy of a company. Metcalf’s law states that the usefulness or value of a network system equals the square of the numbers of users in the system. The telephone is an example of a product that follows Metcalf’s law. A single telephone is not of much value, but as more people buy telephones the value and utility of the telephone increases.
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Analysis of the Article Rents Rise as Supply and Demand Favors Landlords Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
What is required in the UK is the government intervention in stabilizing the rental market and giving relief to the tenants. The improvement in the economy through economic growth will result in the betterment of rentals as more mortgages would be made and the pressure on rent would decrease thus removing the landlord’s extra power.  
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International Business of Google Marketing Assignment
7 pages (2093 words) , Download 5 , Assignment
Free
The Google Company has been significantly successful over the years leading the industry and generating huge profits. The different business analytical tools determine the different factors that might affect the company and hence allow the management of the company to decide on appropriate measures. 
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Consumer Decision-Making Process and the Purchase of an Appropriate Mortgage Property in London Marketing Essay
10 pages (2774 words) , Download 5 , Essay
Free
The consumer decision-making process and consumer behaviour are issues that have elicited much debate and research in recent times. Customers have become the core of any business operation and as such, understanding their decision-making processes ensures that their requirements are well catered for.
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Business Model Framework of Mergers and Acquisitions Marketing Essay
22 pages (6281 words) , Download 3 , Essay
The business environment has become a factor that has required businesses to review their strategies in order to withstand the shifting market dynamics. This has not always happened as the result of struggling companies. For these companies, the only solution is a complete overhaul or joining forces with a better-placed company. 
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Roles of Emotional Appeals in Decision-making Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Fill (2009, p. 18) asserts, “Emotional responses assume decision-making is not made through active thought processing, but as a result of emotional reaction to communication stimulus”. Emotions are like a hidden part of us that help or drive us to make some critical decisions.
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How Does Celebrity Endorsement Influence Consumer Purchasing Marketing Research Proposal
7 pages (1750 words) , Download 3 , Research Proposal
Free
Citing considerable business opportunities for various innovative products and services, multinational firms and organizations are increasingly trying to cater to the needs of the masses in the global markets. The arrival of multiple products of the same nature is simply complicating the competition level existent in the global market.
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Brand Strategy and Analysis Marketing Essay
4 pages (1341 words) , Download 2 , Essay
Free
Ideally, customer analysis is one of the fundamental aspects of brand strategy development. Indeed, upon identification of the market, the management analyzes the target consumers of the company’s products or services. This involves data research and customer segmentation which helps to create a brand strategy by deriving a critical understanding of the customers’ preferences, behavior, and needs.
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Social Marketing Propaganda Effectiveness on Attitude Change Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Scientific exploration of social influence can be dated to events in the 19th century in trying to explain the way crowds do behave as well as the influence of individuals. The theory of behavior in groups is based on the group mind, that individuals placed within the anonymity ad invincibility of a crowd would display their unconscious personality.
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Marketing plan (Harrods) Marketing Research Paper
3 pages (750 words) , Download 36 , Research Paper
Free
Harrods has a rich history and is considered as a prestigious brand in the luxury market. Though it serves a diversified range of products through its store however, due to its geographical constraints as well as lack of distribution channels it may not be able to continue to serve a wider level of market and expand.
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Managing ustomer Value Marketing Essay
4 pages (1189 words) , Download 3 , Essay
Free
The improvement occurs when the business creates new relations with new customers and also maintains the relationship that exists with the customers. If wrong data is used by the business entity for marketing purposes, difficulties in understanding customer requirements will arise, therefore, forcing the marketers to struggle in building relationships with customers.
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Manor House Marketing Intelligence Marketing Essay
10 pages (3291 words) , Download 2 , Essay
Free
According to this marketing research plan and report, to successfully convert Manor House into a business for green weddings, it is critical to assess the market needs and potentials. The use of questionnaires, personal interviews, and focus groups have been suggested as preferred methods to acquire data and develop insight into market dynamics.
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Consumer Behavior and Marketing Marketing Essay
12 pages (3773 words) , Download 2 , Essay
Free
In the words of Harrison & Reilly (2011, p. 21), marketing is the core of any company because it is the channel through which the generation of revenues for the company is made possible. Thus stated, it becomes extremely important for different companies and market strategists to come up with marketing plans and marketing policies that are geared towards this revenue generation.
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Brand Expansion by Nestle Company Marketing Essay
16 pages (4520 words) , Download 2 , Essay
Free
The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand.
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Analysis of Marketing Environment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Executive Speaking allows these older personnel to communication in an exciting and non-boring way with their younger audiences. Another relevant aspect to this is that there is an increasing trend in this day and age to have younger people i.e. in their late 20s and 30s to be recruited for higher management positions.
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Classic Airlines Marketing Problem Marketing Essay
7 pages (1940 words) , Download 2 , Essay
Free
Business problems are the challenges that a business encounters that serve as a setback to the business attaining profit or reaching its goals. For instance, the problems that start-up businesses face are different from those that ongoing businesses may face. However, the approach is similar as finding a solution is applicable in both.
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Marketing Concept in Business Promotion Marketing Essay
7 pages (2087 words) , Download 5 , Essay
Free
This has called for the upholding of ethics, in terms of the products that they provide their consumers. This calls for the need for a marketing concept. It ensures that the decisions of a firm are not only profit oriented. They take care of the spoken and unspoken interests of the customer. This forms the main basis of this survey.
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TESCO Loyalty Card Marketing Essay
5 pages (1677 words) , Download 2 , Essay
Free
With the emerging trends of online business dealings and the growing competition in the market, it is becoming difficult for TESCO to carry on with its ingenious plan anymore. These loyalty cards provided the consumers with an opportunity to share their data with the company and at the same time enjoy financial benefits against the points they earned by shopping at TESCO.
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How to recover from a social media PR disaster Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
So to identify, and get to the major chunk of the market, social media is the cheapest and most effective way to achieve these targets (Saravanakumar & SuganthaLakshmi, 2012). Talking about the social media disaster, it has the potential of destroying the image of any company.
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Consumer Decision Making Process Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
As the report discusses consumer behavior is a theoretical concept that addresses different stages a consumer would pass through before they make a particular purchase decision. The concept of consumer behavior is important in the field of marketing because it is highly related to consumer decision making.
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U.S Banking Industry Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This work, U.S Banking Industry, focuses on some of economical and political effects on the banking industry in the United States and its consequences in China. Banking sector benefits are majorly from the banking charges and the interests earned are repayment of any loans. The industry is enjoying some favorable factors like increases in population.
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Sales Force Management Techniques Marketing Essay
5 pages (1380 words) , Download 2 , Essay
Free
The sales personnel suffer fatigue, discouragement, and a decline in performance. Sales optimization alludes to deriving the maximum outcome from an organization’s sales personnel though subject to a constraint. To have the best derived from the employees, management requires adopting measures and mechanisms to boost the overall output per worker.
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Developing Service Theatre Model or Servuction Model Marketing Assignment
8 pages (2371 words) , Download 2 , Assignment
Free
The proposed services can also help to make the visitors differentiate the organization from other competitors yielding better customer satisfaction. Focusing on this aspect, the report describes how the various features of services can have an impact on the design and delivery of the proposed services.
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Customer Satisfaction Issues That Starbucks Is Facing Marketing Coursework
11 pages (3088 words) , Download 4 , Coursework
Free
In 1971, Jerry Baldwin, Gordon Bowker, and Zev Siegal start-up a coffee store in Washington in the heart of Seattle’s Pike marketplace. During 1987, Mr. Schultz purchased the store and started expansion of the business outside the Pacific Northwest and Chicago. In 1993 Starbucks registered under company rules and started selling shares to expand its business worldwide.
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Marketing in the Developing Economy of Country Marketing Essay
7 pages (2012 words) , Download 4 , Essay
Free
The author of this current essay explains a case study of marketing in the developing economy of China. The product chosen for business is Toys. It is the best strategy to internationally spread the business in a nation that shows rapid growth over the decades. China is a member of the five BRIC economies.
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Travelocity Brand - Effectiveness of the Award-Winning Campaign Marketing Coursework
12 pages (3265 words) , Download 3 , Coursework
Free
Ouwersloot and Duncan (2008) defined marketing communications as “a collective term for all the various types of planned messages used to build a brand-advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorship, customer service and product placement.”
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Economic environment effect on Build-a-Bear Marketing Essay
3 pages (750 words) , Download 2 , Essay
They are known as external economic environment factors. They are referred to as external since these are economic factors that a business establishment has no control over. One such factor is consumers’ income. Consumers’ income is the amount of revenue consumers are able to generate as a result of economic activities.
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Customer Relationship Management Marketing Term Paper
8 pages (2302 words) , Download 3 , Term Paper
Free
Customer relationship management (CRM) is a management process that involves the development of an exhaustive picture of customer expectations, needs and behaviors. These factors are thereafter managed in order to enhance business performance (Hoots, 2004). It is considered a revolutionary advancement that has been made in the field of customer services.
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Strategy for Introducing a New Product - Tetley Tea Marketing Research Paper
14 pages (3578 words) , Download 4 , Research Paper
Free
The company has recorded growth over the years in both sales and the variety of products. The company is currently under the ownership of the Tata Group of companies. The company has been changing strategies over the years as market trends change. In addition, consumer needs have affected most of the decisions taken by the company over the time
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Communication through Advertising Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
The editorial team at RED was right in not focusing on women in their 30s and 40s alone because demographics and age are no more critical in segmentation variables that marketers use (Thomas & Peters, 2009). The concept of self and larger lifestyle issues is more relevant, especially in advertising for women.
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How Business Success Depends on the Pricing Strategy and Brand Equity Marketing Research Paper
5 pages (1398 words) , Download 5 , Research Paper
Free
Pricing strategy is a crucial aspect in the general plan of a business because accurate pricing of products and services is the main factor in establishing a successful business. Pricing is a crucial strategic concern as it influences the positioning of products. Moreover, it influences other elements of the marketing mix like features of products, decisions channels, and brand promotion.
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An Ad of Samsung Galaxy S4 Marketing Assignment
10 pages (2648 words) , Download 4 , Assignment
Free
Mass communication will be able to use a similar message for all potential buyers in an audience. Smartphones have been known to target men, but the way the Samsung Galaxy S4 is marketed does not give such an inclination. Concentrating on a segment is important because both the manufacturer and marketer can incorporate user-specific features.
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Marketing Communications Tools Marketing Research Paper
3 pages (879 words) , Download 2 , Research Paper
Free
Radios are also used in the advertising process. A social network is one of the advertisement platforms used to advertise products. The company uses MySpace, tweeter, and Facebook to reach customers. The use of email targets the old while social media is used by the company to reach out to teenagers. Displays and guided tours are also conducted by the company in communicating with potential clients.
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Marketing - the Wharton Challenge Marketing Essay
13 pages (3748 words) , Download 2 , Essay
Free
Communication has made it possible for individuals to communicate and make business transactions in the comfort of their homes and workplaces. In other words, it has changed the manner in which businesses communicate with their consumers (Jones and Ryan 2009, p4). A remarkable feature in the advancement of technology is the Internet. The Internet has changed both the lifestyle of the people and the business.
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Primo Motors Company Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
The paper will examine the extent to which an organization can segment the vehicle market based on customer requirements. To analyze the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analyzed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organization.
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E-Marketing as the Process of Promoting Services and Products Marketing Essay
5 pages (1415 words) , Download 2 , Essay
Free
In addition, Goodbye, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis, they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p. 1).
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Level of Customer Service and Flower Of Service Model to Enhance Measurement of Service Encounters Marketing Essay
9 pages (3466 words) , Download 2 , Essay
Free
Organizations are facing huge challenges over the years due to the globalization and internationalization of many companies. The fast-changing and growing economies have led to the emergence of innovative ideas to sustain in the highly competitive market throughout the world. Apart from competitive prices, adding value to products and services has marked the success of an organization.
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Reassessment of SABMiller Products Marketing Essay
5 pages (1362 words) , Download 2 , Essay
Free
A critical analysis of the company’s market demographics is an element that will be utilized to boost its image as one of the top beer companies in the US. The total US population, as of 1st November 2012, stands at approximately 311,591,917 (Rosenberg, 2012). Current statistics show that nearly 50% of the US population consumes beer.
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Marketing Draft for a Shoe Manufacturing Marketing Essay
11 pages (3030 words) , Download 5 , Essay
Free
J. Clark International Ltd‘s background is provided describing how it has emerged to be a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth investing in it.
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STP - Positioning - Case study about EADS Company Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Free
There are different factors that are considered when a product is positioned in the market such as its value, attributes as well as benefits among other issues. As such, this paper seeks to critically analyse the positioning strategy for EADS Company. Basically, the European Aeronautic Defence Space Company (EADS) is considered as a leading actor in the aerospace and defence corporations across the whole world.
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The Australian Red Cross Blood Service Marketing Case Study
6 pages (1837 words) , Download 2 , Case Study
Free
The price aspect basically addresses the subject of what the potential blood donor is ready to give to acquire the social product. With social responsibility being stressed, a demand vision can be generated to compel young people to stop viewing blood donation as simply being an activity that is altruistic to being one that is ‘fashionable’.
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Analysis of Saudi Arabian ICT Business Market Marketing Research Paper
14 pages (3853 words) , Download 2 , Research Paper
Free
Generally speaking, in terms of potential, Saudi Arabia has a high affinity for ICT technology.  Although the telecommunication network is already developed, digital technology is still poor in this country.  Between 2003 and 2008, the ICT market sector contributed only to 9% of the economic growth.
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