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Marketing Essays

Result for Subject Marketing:
19702 essays
Market Louis Vuitton on Social Network Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection.
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Improving the Retail Sector and Reducing the Financial Crisis in UK Economy Marketing Dissertation
20 pages (5217 words) , Download 3 , Dissertation
Free
The consumer’s mindset has changed during the recession, and retailers must focus on strategies that win the heart of the consumers. The impact of the recession has influenced consumers’ buying behavior in a big way. Consumers have become more value-conscious. Their shopping habits have changed, and they have become more cautious about spending on leisure.
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The Holiday Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This requires developing a segmentation strategy which in turn depends on the situation analyses, on the products on offer that suit the customer requirements and the on strategy to attract the different segments. Segmentation is the process of dividing the total market into number of small segments or submarkets (Daneels, 1996).
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The effects that globalization and technology on the job market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that globalization has enabled companies to move from one country to another easily. Most manufacturing companies are moving from countries with high labor rates, which are the rich countries, to the countries with low labor rates such as those in Asia.
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International Marketing Models Marketing Essay
7 pages (1864 words) , Download 2 , Essay
Free
Cultural practices have never been universal and although the geocentric model attempts to harmonize local production with headquarter recommendations, the best way to satisfy customers has remained the application of the polycentric model. The customer appreciates the company that addresses his wants and desires in production.
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Marketing Communications Campaign - Razed Roof Charity Marketing Coursework
10 pages (2747 words) , Download 2 , Coursework
Free
The Razed Proof is a group focusing on the performance art activity meant for people suffering from disabilities and also problems like dyslexia. The organization as a whole operates for the development of the people suffering from the above-mentioned ailments in endeavoring to enhance the quality of life for the different individuals.
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O2s Style of Marketing Marketing Dissertation
21 pages (6167 words) , Download 2 , Dissertation
While talking about telecommunication organizations, O2 is one of the growing telecommunication brands in the region of the UK that provide internet, telecommunication, and financial services for the residents of the UK. Moreover, the ranking system authenticates the prominence of O2, as it comes under counting amongst the top brands of UK.
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Shopping Trends in Leeds UK Marketing Essay
12 pages (3192 words) , Download 2 , Essay
Free
There is a need, therefore, to understand the buyer behavior in the United Kingdom in order to understand the purchasing choices that consumers make, what influences such decisions, and if there are any changing factors in society. The decision process that consumers engage in whenever they are buying a product is consumer behavior.
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Qatar Airways Market Research Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
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Influence of Labeled Artificial Ingredients in Certified Organic Products on Sale Marketing Dissertation
11 pages (3173 words) , Download 2 , Dissertation
Free
In fact, this study would like to know in the end the level of customers’ satisfaction with organic foods when combined with artificial ingredients. Thus, the proponent would like to address the following question at the end of the study. Are customers satisfied with the artificial ingredients mixed with organic products?
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Direct advertising Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The author describes an evaluation of direct advertisement and its competitive advantage. There is a clear need for highly targeted marketing activities within the Internet environment. The Internet is a collection of smaller submarkets where developing and maintaining relationships with online customers generates sales and subsequently profits.
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How to create competitive advantage for Chinese companies Marketing Dissertation
60 pages (15000 words) , Download 4 , Dissertation
Globalization has been responsible for the turbulent business environment and also for the movement of companies across national borders. Saturation in domestic markets also drives organizations to explore opportunities overseas.
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Global marketing strategy and product launch: Superdrug to India Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
The paper focuses on product and marketing strategies of a cosmetic and beauty products retailer, Superdrug based in United Kingdom in its bid to make a foray into emerging markets like India. Superdrug is an established retailer in United Kingdom through conducting its operation via 900 stores.
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Relationship between Benefits Sought and Consumer Profiles in Different Market Segments Marketing Essay
4 pages (1158 words) , Download 2 , Essay
Free
The most famous products of Apple Inc. include iPhones, Apple TV, iPads, and iPods. In this paper, the researcher analyzed the effects of different external and internal business factors on the performance of the company. The researcher also highlighted the performance of Apple Inc. in relation to its main competitors.
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Advertising Campaign for Apples iPhone in the UK Marketing Essay
12 pages (3336 words) , Download 4 , Essay
Free
The advertising campaign strategy has defined the targeted audience and the effective media strategy to be applied. Some of the media categories used in developing this campaign strategy include internet advertising avenues like Facebook, Twitter, and online videos, which have become common advertising strategies for companies in today’s market (Leiss et al 2005, p. 69).
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Tropicana Marketing Essentials Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
According to the essay Tropicana is a subsidiary of soda Behemoth Company, Pepsi that makes orange juice at a Bradenton facility located in Florida and sells it to the US and Canada markets. Tropicana has a variety of flagship juice offerings that include reduced calorie, reduced sugar, and calcium fortified versions.
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Company Analysis: Kellogg Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the research Kellogg distributes its products in more than 180 countries. Some of the most highly recognizable brands offered by Kellogg’s are as follows: • Keebler • Pop-Tarts • Eggo and Rice Krispies Today, Kellogg faces the most difficult operating environment, encompassing challenges that are unprecedented for the company.
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Marketing essentials: case study of Nestle Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the research Nestle has a wide network across the globe but it makes sure that it adheres to the local legislation, cultural and religious practices of the countries in which it has its operation. Its business objective is to market the company’s products in a way that creates value for all its stakeholders like consumers, employees, shareholders and business partners.
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Fundamental framework of engaging in marketing communication Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This study has established that marketing communication is an effective mode of marketing, which is fundamentally concerned with the promotion aspect of goods and services from a given firm. This study has examined the marketing operations of JD Sports Retailers as the company gears its operations towards realisation of great returns during the London 2012 Olympic Games scheduled for July 27 and August 12.
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Marketing Plan of PepsiCo Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
According to the study conducted it is essential to look across the organization, and analyze the resources required to meet these choices and the procedure of marketing. The researcher recommends the company to adhere to its objectives strategies that will include considering the areas of the product development.
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Social Media Recovery for Costa Crociere Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Costa Crociere SpA is recognised as one of the biggest Italian groups in the tourism sector. It is also observed as one of the leading names in global cruise industry and is also regarded as a prestigious Cruise Line of the world.
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The Effects of Brand Management (Global and Domestic) on the Internet Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper mainly attempts to highlight the importance and benefits of brand management for an organization. It also aims to identify the influence of brand management over internet services. Moreover, it intends to describe the impact of ethics over branding characteristics and communication techniques.
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Control projects, capital management, risk management and evaluation Marketing Essay
28 pages (7000 words) , Download 2 , Essay
The researcher will be seeking out answers to the following questions: What are the main risk and safety concerns in the activities of the projects? How can these risks be managed? Should a single system framework be implemented? What measures can be taken in the risk control procedures? Why are changes to the Safe Management System necessary? What does it mean for the organisation and our people?
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Environmental Audit of Brazil and India Marketing Essay
14 pages (4064 words) , Download 2 , Essay
Free
Whatever the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth and extensive manner. Various factors will be at ‘play’ in those foreign markets, and those factors will either aid the entering organization or pose a major challenge to the organization.
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Segmented Marketing and Branding Big Mac Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the research Market Segmentation theory calls for dividing markets into smaller categories on some rational basis such as different needs, wants, attributes, beliefs, values, dimensions, etc. Market Segmentation is a very important part of any company’s marketing strategy which enables it to figure out the existence of different groups in the market and cater to their specific requirements.
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Integrated Marketing Communications in Apple Inc Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
It appears to be a four-way battle between stiff competitors. As the economy rebounds and consumer-confidence, slowly returns to the market, all businesses are looking for methods to promote themselves back to the public. Given the main disciplines of communication, business people are contemplating which avenue to pursue.
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Sustainable Marketing and Marketing Budget and Implementation Marketing Assignment
12 pages (3261 words) , Download 2 , Assignment
Free
The product produced by the company tends to gain high-class market leadership working on the parameters of innovation, enhancement of the reliability factor in the goods produced thereby making the company accountable to the global consumer base and finally integrating and enhancing the cooperation of its value chain elements to drive both productivity and performance (Samsung, 2012).
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Understanding of culture and cultural differences as fundamental for international marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
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The Impact of Cause-Related Marketing on Consumer Choices Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
As a result of research it was suggested that CRM has gained significant currency since it was officially introduced by American Express in the 1980s. CRM has been seen as a tool for distinguishing brands and companies from one another in a marketplace where product quality, quantity and pricing are virtually the same.
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Marketing Plan: Shiseidos Shampoo in Australia Marketing Essay
10 pages (2766 words) , Download 3 , Essay
Free
The Asia/Oceania region has contributed significantly towards the company’s sales. Shiseido has registered a growth of 11 percent in that region. One of Shiseido’s brands in its Toiletries product line is the Tsubaki shampoo. One of the main ingredients of this shampoo is tea seed oil which has been used in Japan since time immemorial.
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Leadership Issues of RAK Trading Marketing Essay
16 pages (4346 words) , Download 11 , Essay
Free
100+ years of existence in a challenging business environment is not all a simple achievement. It should be noted that sound business philosophies and strong leadership are necessary for an organization to survive for longer periods. The level of motivation among the employees is important for successful management.
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Impact of introduction of business intelligence tools in organization Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
The researcher aims to examine the information landscape of an organization before the implementation of a business intelligence tool and the after effects of the implementation. He will also look into the different technologies available and how each technology varies with the organization type and organization size.
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Energizing Red Bull Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This research aims to remark the marketing strategies adopted by Red Bull across the globe. There are a number of communication messages that are recommended to pitch during the re-branding communication campaign in this paper. This research describes the advertising strategy for Red Bull to appeal to the mass market.
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A suitable marketing plan for a football club Marketing Coursework
15 pages (3750 words) , Download 3 , Coursework
Free
The paper takes the different aspects of marketing plan including the assessment of Israeli market environment, various attendance objectives for the club, detailed analysis of market segmentation as well as target markets and the different elements of marketing mix such as promotion, price, place and product.
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The Development of a Loyalty Program Marketing Literature review
22 pages (5886 words) , Download 2 , Literature review
It means that the customer chooses one store over another, or one brand over another, simply because the customer enjoys doing business with that store or brand. Reicheld (2001) states that loyalty is earned by putting the welfare of the customers ahead of the company’s self-serving interests. The upside of loyalty is simple – profits.
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IBM's Rise, Fall, and Transformation Marketing Essay
5 pages (1491 words) , Download 2 , Essay
Free
To emphasize the competitive advantage under its new vision, the firm’s core competencies were strengthened by highlighting the concept of employee experience and knowledge rather than technical product development. Business processes were reengineered by changing reward criteria and performance matrices as well as marketing activities.
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The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
To further add relevance between the product imagery and the target market personality and self-concept, the marketers must make use of proper AIOs from a psychographic approach to exhibit certain activities, put on view such interests and opinions that go in sync with the target market. This is just an inkling about how a car can be marketed using personality and self-concept (Mooij, 2000).
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Counterfeiting and Pricing in China and UK Marketing Dissertation
18 pages (4500 words) , Download 2 , Dissertation
Free
In accordance with the issues discussed in the paper China is the largest manufacturer of counterfeit products. Moreover, customers in the UK most buy counterfeit products because of their unawareness or inability to differentiate between genuine and counterfeited products. In addition, low saving and unaffordability of luxury items lead them to buy counterfeit products.
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Financial Business Models of Social Networking Companies Marketing Dissertation
40 pages (10597 words) , Download 2 , Dissertation
The discussion seeks to answer the questions: How do Twitter users interact with Twitter advertising and how would they interact with other revenue strategies? How effective is the advertising strategy of Twitter at gaining revenue from users and providing value to advertisers? How does Twitter’s revenue strategy compare to the other potential social network revenue models that are available to it?
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DreamWorks Animation Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
According to the study DreamWorks Animation accounts for one of the leading animation organizations in the US and is known for its rapid success and creative strides in the domain which has driven it ahead of all its competitors in the industry. The company diagnosis reveals resemblance of its functions with the mechanic and organism metaphor.
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Marketing strategy Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
This paper illustrates that marketing strategy is a primary foundation in marketing plans and allow for reaching of marketing objectives and expectations. The strategies determined should be in a position to last for long. The duration of strategy differs from one organization to the other and from one state to the next.
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Framework for Assessing the UK Toy and Game Industry Marketing Term Paper
12 pages (3000 words) , Download 5 , Term Paper
Free
The decision of entering into a foreign market depends on a variety of aspects. Risks in any country such as economic or political and attractiveness of markets is one of the most critical aspects which must be thought-out by any organization before entering into a foreign market.
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How can a BMW franchise create Customer Engagement through Social Media Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
From this research it is clear that BMW has already been making good use of the social media sites. However, in order to increase the customers’ engagement with the brand, the company needs to keep making new social media strategies. It can hire a social media expert who will be responsible to handle the day-to-day affairs of the company.
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The impact of service recovery on customer satisfaction, loyalty and word-of-mouth Marketing Literature review
3 pages (750 words) , Download 4 , Literature review
The objective of this paper is to analyse the impact of service recovery on customer satisfaction, loyalty and word-of-mouth. One of the most important criteria for the success of a hotel is the service quality it offers. Although, the reasons for the first visit by a customer are out of control of the hotel management, the hotel management has the ability to make that stay a comfortable and satisfactory one.
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Racist Skinhead Subculture Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
Originating from England, the skinhead subculture reached the US in the late eighties and mainly involved a cultural expression of a wide array of music and dressing styles that gave them a sense of belonging.
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Bravo's Burberry Takes Over Marketing Essay
10 pages (2683 words) , Download 3 , Essay
Free
The company was very flexible in terms of product sourcing. And it had cost-effective exposure of lower transactional. Limited vertical integration minimized the manufacturing margin and value. Low influence in Japanese upside Its Brand extension in the apparel segment has increased high risk in the fashion industry.
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How Burberry Has Reached the Expectations Required Marketing Essay
11 pages (3179 words) , Download 4 , Essay
Free
The ability to reach various audiences with merchandise is able to determine the success and growth of various companies. The profit and growth of Burberry are one of the areas that have been created to alter the expectations within the company. The different products, target markets, and approaches toward growth are ones that can be defined.
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A Middle East Entrepreneur Marketing Essay
12 pages (3426 words) , Download 3 , Essay
Free
The problems of starting a business as a group are demanding, but not as much as when starting a sole proprietor one more so in a region where it is not a usual occurrence.  When Jeanne Tabra started her business in the Middle East, she took a bold decision in venturing into a relatively unknown business in her area at the time.
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The essentials of international marketing in the context of a UK-based firm, Directa Ltd Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
According to the study marketing across borders is not a streamlined process. Despite conducting extensive research on the market and the possibilities of expanding abroad, there would still be unanticipated losses that the company would have to face. However, it can be minimized by shrewd marketing measures and strong leadership.
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DISNEYLAND IN QATAR Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
RAbstract This paper presents the marketing plan for the opportunity identified in the emerging market of Qatar for the establishment of a Disneyland theme park. It highlights the strategic objectives as well as the mission statement of the company with regards to the proposed theme park.
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