Free Marketing Essay Examples and Topics | Page 384

Contemporary Marketing: Case of Google Marketing Essay

11 pages (2750 words) , Download 2 , Essay

Free

The paper deals with three main areas i.e. Marketing Communication, New Product Development, and Brands and Brand development and aims at discussing how the advances in technology have affected the marketing attempts of Google. However before going on to the impact of technology, it is important to gain an overview into the company itself.

Preview sample

Business Strategy: Exploring Elements of a Successful Business Strategy Marketing Assignment

4 pages (1000 words) , Download 3 , Assignment

Free

The goal of the firm is to increase its share and sales by the year 2018. However, more specifically the firm has an objective of bringing the newer and more diversified model in the market. The firm is using a growth strategy. In my opinion, the firm’s corporate strategy is “concentration’ strategy.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Comparison of American Automobiles and European Automobiles Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

“For some buyers, the concept of buying an American-branded vehicle is more important than the actual physical origin of the car. Some buyers simply choose to believe that they are supporting the American economy by purchasing an American-branded vehicle, even if that vehicle is actually assembled in Mexico or Canada.”

Preview sample

Starbucks in 2009 Marketing Coursework

4 pages (1247 words) , Download 2 , Coursework

Free

The company has become a global icon, but despite its amazing organic growth of over 20 consecutive years expansion the firm has finally reach a crossroads due to changes in the marketplace. A declining economy has decreased the purchasing power of many Americans and millions are living economic hardship due to rising unemployment.

Preview sample

SABMiller Strategic Marketing Marketing Lab Report

24 pages (6193 words) , Download 2 , Lab Report

Fosters and Carlton United Brewery are now owned by SABMiller. Below is a brief outline of SABMiller, Fosters Group Limited, Carlton United Brewery and Strongbow. SABMiller was founded in1895, since then it has been their mission to own and nurture local and international brands that are the first choice of the customer.

Preview sample

Marketing Strategy for Hair Extensions and Beauty Products Marketing Research Paper

3 pages (1086 words) , Download 5 , Research Paper

One should use three segmentation bases, namely: the profile, behavioral and psychological criteria. Profile segmentation primarily looks into who the market is and where are they located. The key variables are demographic, socio-economic, and geographic variables. Behavioral segmentation involves observing how customers use products and media.

Preview sample

Blending Innovation With Premium Positioning in Outdoor Advertising Marketing Essay

9 pages (2657 words) , Download 2 , Essay

Free

Cadbury does an excellent job of creating advertising content that meets the attitudes and quality expectations in desired target markets. Psychographic-based, behavioral segmentation has identified two distinct markets with the most likely to select Cadbury based on personal characteristics of sophistication.

Preview sample

Kudler Fine Foods Marketing Research Marketing Research Paper

4 pages (1211 words) , Download 2 , Research Paper

Free

Their strength is to offer 350 different kinds of fresh fruits and vegetables and 250 varieties of cheeses. It is meant for a savvy shopper that no one else in that region can offer such a diverse variety of products. Kathy herself directly interacts with the customer and knows very well what customer really needs and offers them promptly.

Preview sample

How Can Successful Marketing Strategies Boost Business Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

Free

Marketing is very important in businesses. Through marketing, businesses are able to create value for their customers. “A strategy is a long-term plan to achieve certain objectives” (“Marketing Theory,” 2012). A marketing strategy is designed to achieve goals in marketing.

Preview sample

Internal Analysis of Abacus International Marketing Essay

4 pages (1104 words) , Download 3 , Essay

Free

The company is known for selling world class point of sale (POS) systems under the brand Aloha. The company is headquartered in Clearwater, Florida. Aloha Point of Sale systems are manufactured by National Cash Register (NCR). These points of sale systems are used extensively by the hospitality and retail industries (Abacus, “About Abacus”).

Preview sample

Approaches of Nike towards Corporate Responsibility Marketing Case Study

8 pages (2389 words) , Download 2 , Case Study

Free

In this regard, Nike firmly realized that innovation towards generating new and better solutions rather than conducting trade-offs could support the company to develop its corporate responsibilities by a considerable level. According to the company, a particular eco-friendly product produced under poor labour conditions is often a hollow success.

Preview sample

Marketing, Advertising, and Public Relations Marketing Essay

9 pages (2455 words) , Download 5 , Essay

Free

Reflective practice was initially introduced by Donald Schön back in 1983. The reflective practice essentially seeks to help an individual reflect on certain given actions with the aim of helping them engage in a general process of continuous learning. This initial definition was further developed by a number of people.

Preview sample

Www.ideo.com and www.kickstarter Marketing Essay

3 pages (750 words) , Download 2 , Essay

Kickstarter.com has a terrific vision making dreams into realities. Projects, creative ideas and other dream endeavors become reality with the funding that could be provided by kickstarter.com.

Preview sample

Why Marlboros Man Is Dangerous Marketing Term Paper

6 pages (1500 words) , Download 3 , Term Paper

Free

One of the cigarette corporations, which utilized fallacy in selling by twisting the human beliefs, was Marlboro Company. Marlboro’s man prompted many men to start smoking cigarettes with filters. This tricked large pool of clientele into the emergent product intending to associate themselves with well-built physique character.

Preview sample

How Development of New Products Changed due to Situational Changes Marketing Essay

12 pages (3267 words) , Download 4 , Essay

Free

The concept of innovation is used by organizations or entrepreneurs in order to make they're future safe and secure. This means that to hold a competitive position in the future (post-economic crisis world) most of the organizations or entrepreneurs desire to invest huge amounts of revenues over innovation.

Preview sample

Cultural Analysis and Economic Analysis, New Product Development Process Marketing Essay

10 pages (2618 words) , Download 2 , Essay

Free

Generally, the introduction of new innovative products bears high financial risks. Indeed, according to one major American company 1 out of 100 product ideas in the market succeed. Nevertheless, chances of the new product failing also vary enormously; such variations should not be of concern in this case.

Preview sample

Importance of sustained economic growth, Marketing Essay

3 pages (750 words) , Download 2 , Essay

The economic growth figures and contributions made by different regions to the overall economy of the UK have been presented in Appendix I. The last column of the table presents an overall view of the percentage share of the UK total GVA for each of the NUTS1 regions.

Preview sample

Marketing in the 21st Century Marketing Essay

10 pages (2500 words) , Download 4 , Essay

Free

Effective marketing strategies have recently gained significant attention from marketing management in order to help companies respond to customers’ on-demand expectations and satisfy their varying and rather specific requirements.

Preview sample

Marketing strategy of Adidas Marketing Essay

10 pages (2500 words) , Download 7 , Essay

Free

Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.

Preview sample

The Concept and Process of Marketing (Coca-Cola case) Marketing Essay

11 pages (2750 words) , Download 3 , Essay

Free

Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.

Preview sample

Market Audit and Competitive Market Analysis Marketing Assignment

13 pages (3255 words) , Download 5 , Assignment

Free

In international marketing and especially in market audit and competitive market analysis, the need to weigh the relative advantage of a company’s product to a new market is very important as the marketing audit is a fundamental part of the marketing planning process. This means that the relative advantage of the product must be factored into the planning process.

Preview sample

Analysis of the Current Developments in International Advertising Regulations Marketing Essay

12 pages (3331 words) , Download 2 , Essay

Free

Through the participation of many organizations in international marketing, stiff competition has been experienced especially in the emerging markets. International marketing entails making marketing mix decisions outside national boundaries. For example, global companies have established production and distribution facilities in various countries in order to meet the high demand for their products in the international market.

Preview sample

Why the Managing Ethics and Social Responsibility Issue Is Relevant to the BP (British Petroleum) Marketing Essay

8 pages (2000 words) , Download 2 , Essay

Free

Identify why the Managing ethics and social responsibility issue is relevant to the BP (British petroleum) and critically evaluate how the organisation is dealing with the issue Introduction The development of commercial activities in the global market is based on specific rules so that fairness and justice in global commercial transactions are not threatened.

Preview sample

The Sales Plan of Mens Accessories in a Women Only Accessories Stores Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

Free

People especially the young generations are becoming highly brand conscious and the marketers are using this factor of consumer behavior for the marketing planning which includes promotions and mainly the sales plan. Pricing and promotions are the two key are of marketing plan mainly for apparels and fashionable accessories of women as well as men.

Preview sample

The U.S. Beauty Industry: Brand Report Card Marketing Research Paper

10 pages (2500 words) , Download 3 , Research Paper

Free

The U.S. Beauty Industry: Brand Report Card Excluding Clinique, the majority of high-grossing beauty industry leaders utilize promotional prowess in brand strategy to create a unique brand image to appeal to diverse target consumers. Using the brand template identified by the article “The Brand Report Card”, this paper compares best practice in the industry with highly successful beauty brands to develop a scoring system to measure brand attributes that lead to competitive success in the U.S.

Preview sample

Exxon Mobil Corporation Business Analysis Marketing Research Paper

5 pages (1401 words) , Download 2 , Research Paper

Free

The corporation is involved in the geologic exploration of oil resources, extraction of ores, refining, production, marketing, and distribution of oil and gas products worldwide. Its major operations include upstream, downstream, and chemicals production. It produces a wide range of oil-related products such as petrochemicals, fuels, and lubricants.

Preview sample

Advertising Strategy in the Car Market Marketing Essay

4 pages (1157 words) , Download 3 , Essay

Free

Businesses, while engaging in advertising should first consider who the customers are, and define their various buying procedures. Buyers exhibit distinct tastes and preferences and vary following the market variables. Different cultures, races, ages, life cycles, and societal classes tend to modify the buying process.

Preview sample

Does the Mission Statement or Vision of the firm reflect the companys focus on customers Marketing Case Study

5 pages (1250 words) , Download 2 , Case Study

Free

In fact, so much so was the focus on the environmental sustainability of the firm that little if any noticeable attention was paid to the consumers who ultimately drive the profit margins for the firm. This was a noted drawback within both the vision and mission statements.

Preview sample

How has the fund fared Marketing Essay

3 pages (750 words) , Download 2 , Essay

Returns Berkshire Hathaway (NYSE) ?907,136.43 Microsoft (NASDAQ) ?298,812.46 General Electric (NYSE) ?671,906.79 The major factor that determines what companies pay to their shareholders as dividends is profitability. In view of this, we can conclude that the more profit a company earns, the more it is capable to pay dividends to its shareholders.

Preview sample

Sara Lee Corporation Marketing Case Study

8 pages (2000 words) , Download 2 , Case Study

Free

Name: Institution: Course: Tutor: Date: Sara Lee Corporation Case Study Company Analysis Sara Lee’s Retrenchment Initiatives In a strategy designed to try and boost the company’s profit margin by an approximated amount of 12% by the year 2010, Sara Lee Corporation developed a strategy that saw it retrench eight of its business units in the year 2006.

Preview sample

Marketing - Ducati Monster Motorbike Marketing Essay

4 pages (1027 words) , Download 2 , Essay

Free

I really love the Ducati Monster advertising because of its clarity and naturalness. The Ducati advertisement is actually one of its kinds because even the website is provided to ease communication and interaction with potential customers. The motorbike really seems perfect to me because I love them.

Preview sample

Marketing Strategy at Dixons Retail PLC Marketing Case Study

7 pages (1984 words) , Download 2 , Case Study

Free

Dixons Retail PLC has a customer base of over 100 million customers in the country. The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipment but also other electrical appliance. In this part of the report, the discussion would focus on analyzing the marketing strategies of Dixons in comparison to the formal marketing planning process.

Preview sample

UNIQLO in China Marketing Essay

9 pages (2250 words) , Download 2 , Essay

Free

In order to clearly identify the marketing problems of a particular organization, it is highly required to critically analyze the marketing strategy along with different situational dimensions. In this regard, an in-depth analysis of internal along with external environmental factors has long been witnessed to enable the organizations in critically identifying their respective marketing problems (Wiid and Diggine, 2009).

Preview sample

Marketing of Qatar Cinemas Company Marketing Term Paper

10 pages (2596 words) , Download 2 , Term Paper

Free

The Cashflow margin shows how Qatar Cinemas needs to generate cash for expenses and purchase assets payments. Qatar Cinemas’ cash flow margin was reduced from 2010 to 2011 and rose again in 2012, but at a lower level as compared to 2010. This shows that Qatar Cinemas needs to overturn in order to generate more cash.

Preview sample

Advertisement of Dior Perfume for Ladies Marketing Essay

10 pages (2728 words) , Download 2 , Essay

Free

The segment is willing to try out more and new products as they arrive in the market. The consumer marketers in this case tend to make emphasis on advertising unlike personal selling while the business marketers have the reverse as an interest. However, these tools are necessary for both forms of markets.

Preview sample

Consumer behaviour, learning and purchase decisions Marketing Essay

8 pages (2000 words) , Download 4 , Essay

Free

The author presents a plan of effective marketing policies for Kit Kat and BMW based on elements of learning and memory. The author states that products that have much different prices and function, especially if they operate in competitive markets like Kit Kat and BMW, must turn toward psychologically-based advertising in the shape that best fits market.

Preview sample

The Development of a Loyalty Program Marketing Literature review

22 pages (5886 words) , Download 2 , Literature review

It means that the customer chooses one store over another, or one brand over another, simply because the customer enjoys doing business with that store or brand. Reicheld (2001) states that loyalty is earned by putting the welfare of the customers ahead of the company’s self-serving interests. The upside of loyalty is simple – profits.

Preview sample

Developing Strategies in Retail Marketing Marketing Essay

10 pages (2993 words) , Download 2 , Essay

Free

Strategy is rightly defined by Sun Tzu “Strategy is the art or science of knowing how to identify and employ available means to an end, despite the obstacles they oppose and/or known antagonisms”. This definition suits the retailer's business as they don’t have many resources to waste. They have fewer resources to use all of them more efficiently.

Preview sample

Impact of Social Media on Marketing Strategies Marketing Dissertation

56 pages (10322 words) , Download 4 , Dissertation

E-mall is an online store where customers can buy a diverse range of goods online. People can purchase different kinds of products and services from e-mall throughout Saudi Arabia. With the advancement of technology, the trend of purchasing goods and services has been changed and now the buyers are seeking more convenient and suitable ways to buy goods and services.

Preview sample

International Marketing Marketing Essay

10 pages (2500 words) , Download 3 , Essay

Free

According to the report the company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has to identify marketing objectives, marketing strategies and marketing budget of this market.

Preview sample

Marketing Mix Issues Marketing Essay

10 pages (2663 words) , Download 11 , Essay

Free

All the elements of the marketing mix can affect consumers in multiple ways. Therefore, marketing mix is used by firms to achieve their objectives (Lancaster and Reynolds, 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix.

Preview sample

Brazilian Wine Industry Marketing Essay

6 pages (1500 words) , Download 2 , Essay

Free

In the present context, the foreign relationship is termed to be quite vital in the Brazilian economy. This can be evidently witnessed, as the interactions of Brazil with other economies have improved largely from the previous years’ reducing the social and economical barriers.

Preview sample

Marketing Mix Strategy for John Lewis Marketing Essay

17 pages (4250 words) , Download 4 , Essay

Free

At the end of the study, innovative and creative products and services designing techniques will be discussed that will assist the development of business and achieve the goals of the organization. Demand and capacity planning has been included in supply chain management as it has become imperative in a retail industry.

Preview sample

Graduate Labour Market Marketing Essay

6 pages (1500 words) , Download 2 , Essay

Free

According to the report employers are focused at recruiting experienced and well trained employees. It is prudent for institution of higher learning to offer courses that are competitive and geared towards addressing the challenges particularly in the marketing sector. Students who aim at working in the field of marketing should be keen in selecting marketing units.

Preview sample

MRKT discussion questions week04 Marketing Research Paper

3 pages (750 words) , Download 2 , Research Paper

The high involvement product that they purchased were cars. With regard to the low involvement product, shampoo was chosen because it is the product that all respondents used. In my interview with the four respondents, I found out that differences in market segmentation are more evident in high involvement product.

Preview sample

Consumer Preference about Breakfast Products Marketing Assignment

5 pages (1729 words) , Download 3 , Assignment

Free

The Kingdom of Saudi Arabia is a country with diverse cultures and traditions and it is an advanced nation. Its citizens consume breakfast which includes both traditional and the westernized foods and cereals. Traditional foods like the Helwa (tradition Saudi sweet), lebna, Dates, Dahl, Full and unleavened bread.

Preview sample

Marketing Analysis of Cisco Product Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

Free

It has become a strong brand in its industry and boasts of the world’s biggest market share for its products. The assets base currently stands at about $92 billion with last financial year revenue in excess of $46 billion and net income of $8 billion. Positioning statement Cisco is an internet solutions equipments manufacturer that makes powerful connectivity possible and providing easy access to information anytime.

Preview sample

Customer Experience in the Service Economy Marketing Dissertation

40 pages (9621 words) , Download 5 , Dissertation

Reforms in the banking sector have also blurred the lines between banks and non-banks, thereby increasing pressure on banks to perform. Customer experience now defines service quality and poor service quality can push customers to switch service providers. With the aim to evaluate the impact of service quality and customer satisfaction on customer loyalty, three objectives were set.

Preview sample

Coca olas Response to Changing Market Conditions Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

Case Study: Case Study Name: University: Course: Tutor: Date: Q1 Coca cola’s response to changing market conditions were very different from the way Pepsi looked at the issue. First, Coca cola chose to focus on the carbonated drinks as their main products.

Preview sample

Challenges in developing new Products in a Global Economy Marketing Essay

5 pages (1250 words) , Download 3 , Essay

Free

Products and services launched today are no longer restricted by geographical boundaries and are meant for global consumers. One challenge in doing so is to make sure that everything is culturally neutral and no specific cultural values are violated. Firms launching new products in a global economy should keep in mind that their target market is not one specific market but the entire globe and therefore should paint a global message.

Preview sample

Marketing Essays