Marketing Essays

Name: Institution: Course: Tutor: Date: Sara Lee Corporation Case Study Company Analysis Sara Lee’s Retrenchment Initiatives In a strategy designed to try and boost the company’s profit margin by an approximated amount of 12% by the year 2010, Sara Lee Corporation developed a strategy that saw it retrench eight of its business units in the year 2006.

I really love the Ducati Monster advertising because of its clarity and naturalness.  The Ducati advertisement is actually one of its kinds because even the website is provided to ease communication and interaction with potential customers. The motorbike really seems perfect to me because I love them.

Dixons Retail PLC has a customer base of over 100 million customers in the country. The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipment but also other electrical appliance. In this part of the report, the discussion would focus on analyzing the marketing strategies of Dixons in comparison to the formal marketing planning process.

In order to clearly identify the marketing problems of a particular organization, it is highly required to critically analyze the marketing strategy along with different situational dimensions. In this regard, an in-depth analysis of internal along with external environmental factors has long been witnessed to enable the organizations in critically identifying their respective marketing problems (Wiid and Diggine, 2009).

The Cashflow margin shows how Qatar Cinemas needs to generate cash for expenses and purchase assets payments. Qatar Cinemas’ cash flow margin was reduced from 2010 to 2011 and rose again in 2012, but at a lower level as compared to 2010. This shows that Qatar Cinemas needs to overturn in order to generate more cash.

The segment is willing to try out more and new products as they arrive in the market. The consumer marketers in this case tend to make emphasis on advertising unlike personal selling while the business marketers have the reverse as an interest. However, these tools are necessary for both forms of markets.

The author presents a plan of effective marketing policies for Kit Kat and BMW based on elements of learning and memory. The author states that products that have much different prices and function, especially if they operate in competitive markets like Kit Kat and BMW, must turn toward psychologically-based advertising in the shape that best fits market.

It means that the customer chooses one store over another, or one brand over another, simply because the customer enjoys doing business with that store or brand. Reicheld (2001) states that loyalty is earned by putting the welfare of the customers ahead of the company’s self-serving interests. The upside of loyalty is simple – profits.

Strategy is rightly defined by Sun Tzu “Strategy is the art or science of knowing how to identify and employ available means to an end, despite the obstacles they oppose and/or known antagonisms”. This definition suits the retailer's business as they don’t have many resources to waste. They have fewer resources to use all of them more efficiently.

E-mall is an online store where customers can buy a diverse range of goods online. People can purchase different kinds of products and services from e-mall throughout Saudi Arabia. With the advancement of technology, the trend of purchasing goods and services has been changed and now the buyers are seeking more convenient and suitable ways to buy goods and services.

According to the report the company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has to identify marketing objectives, marketing strategies and marketing budget of this market.

All the elements of the marketing mix can affect consumers in multiple ways. Therefore, marketing mix is used by firms to achieve their objectives (Lancaster and Reynolds, 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix.

In the present context, the foreign relationship is termed to be quite vital in the Brazilian economy. This can be evidently witnessed, as the interactions of Brazil with other economies have improved largely from the previous years’ reducing the social and economical barriers.

At the end of the study, innovative and creative products and services designing techniques will be discussed that will assist the development of business and achieve the goals of the organization. Demand and capacity planning has been included in supply chain management as it has become imperative in a retail industry.

According to the report employers are focused at recruiting experienced and well trained employees. It is prudent for institution of higher learning to offer courses that are competitive and geared towards addressing the challenges particularly in the marketing sector. Students who aim at working in the field of marketing should be keen in selecting marketing units.

The high involvement product that they purchased were cars. With regard to the low involvement product, shampoo was chosen because it is the product that all respondents used. In my interview with the four respondents, I found out that differences in market segmentation are more evident in high involvement product.

The Kingdom of Saudi Arabia is a country with diverse cultures and traditions and it is an advanced nation. Its citizens consume breakfast which includes both traditional and the westernized foods and cereals. Traditional foods like the Helwa (tradition Saudi sweet), lebna, Dates, Dahl, Full and unleavened bread.

It has become a strong brand in its industry and boasts of the world’s biggest market share for its products. The assets base currently stands at about $92 billion with last financial year revenue in excess of $46 billion and net income of $8 billion. Positioning statement Cisco is an internet solutions equipments manufacturer that makes powerful connectivity possible and providing easy access to information anytime.

Reforms in the banking sector have also blurred the lines between banks and non-banks, thereby increasing pressure on banks to perform. Customer experience now defines service quality and poor service quality can push customers to switch service providers. With the aim to evaluate the impact of service quality and customer satisfaction on customer loyalty, three objectives were set.

Case Study: Case Study Name: University: Course: Tutor: Date: Q1 Coca cola’s response to changing market conditions were very different from the way Pepsi looked at the issue. First, Coca cola chose to focus on the carbonated drinks as their main products.

Products and services launched today are no longer restricted by geographical boundaries and are meant for global consumers. One challenge in doing so is to make sure that everything is culturally neutral and no specific cultural values are violated. Firms launching new products in a global economy should keep in mind that their target market is not one specific market but the entire globe and therefore should paint a global message.

This paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.

The shining star of FedEx Corporation is FedEx Express. From its starts to struggle, during a subprime crisis then European economic slowdown to the rise of South East Asian market and shift of the center of mass of the global economy from the western world to eastern world FedEx Express was in business and continuing it prominently because of its strategic management and superior marketing team.

A critical assessment of the Boston Consulting Matrix and its application in BMW. Report on critical assessment on the Boston Matrix and its application in BMW Executive summary The report aims at critically evaluating the branding concept and providing strategic guidelines on how organizations must engage in strategic marketing audit activities.

The hi-fi industry was doing pretty well within the UK sector when the iPod came about. This was because the hi-fi market was catering well to the audiophiles, who then again seemed to be the biggest and most famous customers of high fidelity music instruments, gadgets and tools.

Marketing plan: designated drivers Environment and industry The business will have designated drivers operating around the clock in giving their services to people from place to place. The initial capital is $ 1, 000, 000, which is sufficient for the business.

The first step is to select a method for factor analysis. There are two methods while conducting a factor analysis which are known as exploratory factor analysis and confirmatory factor analysis. Exploratory factor analysis is a technique for factor analysis which is often used for a larger set of variable.

The results of a service rendered unto a customer are real and evident because it could be felt by such a customer, and it is pursuant to the resultant satisfaction or dissatisfaction with which the customer feels that the service is judged.  When a service is repeatedly experienced, then the quality of the experience is repeatedly assessed by the customer, with subsequent experiences either reinforcing or mitigating the earlier experiences.

Segmentation involves dividing the market into clear groups of consumers called a segment, where each group has definite similarities within the group, but is distinct from the other groups, so that the marketing mix of the company can be made suitable for the market segments chosen as the target market

The use of networks can benefit the marketing strategy of a company. Metcalf’s law states that the usefulness or value of a network system equals the square of the numbers of users in the system. The telephone is an example of a product that follows Metcalf’s law. A single telephone is not of much value, but as more people buy telephones the value and utility of the telephone increases.

What is required in the UK is the government intervention in stabilizing the rental market and giving relief to the tenants. The improvement in the economy through economic growth will result in the betterment of rentals as more mortgages would be made and the pressure on rent would decrease thus removing the landlord’s extra power.  

The Google Company has been significantly successful over the years leading the industry and generating huge profits. The different business analytical tools determine the different factors that might affect the company and hence allow the management of the company to decide on appropriate measures. 

The consumer decision-making process and consumer behaviour are issues that have elicited much debate and research in recent times. Customers have become the core of any business operation and as such, understanding their decision-making processes ensures that their requirements are well catered for.

The business environment has become a factor that has required businesses to review their strategies in order to withstand the shifting market dynamics. This has not always happened as the result of struggling companies. For these companies, the only solution is a complete overhaul or joining forces with a better-placed company. 

Fill (2009, p. 18) asserts, “Emotional responses assume decision-making is not made through active thought processing, but as a result of emotional reaction to communication stimulus”. Emotions are like a hidden part of us that help or drive us to make some critical decisions.

Citing considerable business opportunities for various innovative products and services, multinational firms and organizations are increasingly trying to cater to the needs of the masses in the global markets. The arrival of multiple products of the same nature is simply complicating the competition level existent in the global market.

Ideally, customer analysis is one of the fundamental aspects of brand strategy development. Indeed, upon identification of the market, the management analyzes the target consumers of the company’s products or services. This involves data research and customer segmentation which helps to create a brand strategy by deriving a critical understanding of the customers’ preferences, behavior, and needs.

Scientific exploration of social influence can be dated to events in the 19th century in trying to explain the way crowds do behave as well as the influence of individuals. The theory of behavior in groups is based on the group mind, that individuals placed within the anonymity ad invincibility of a crowd would display their unconscious personality.

Harrods has a rich history and is considered as a prestigious brand in the luxury market. Though it serves a diversified range of products through its store however, due to its geographical constraints as well as lack of distribution channels it may not be able to continue to serve a wider level of market and expand.

The improvement occurs when the business creates new relations with new customers and also maintains the relationship that exists with the customers. If wrong data is used by the business entity for marketing purposes, difficulties in understanding customer requirements will arise, therefore, forcing the marketers to struggle in building relationships with customers.

According to this marketing research plan and report, to successfully convert Manor House into a business for green weddings, it is critical to assess the market needs and potentials. The use of questionnaires, personal interviews, and focus groups have been suggested as preferred methods to acquire data and develop insight into market dynamics.

In the words of Harrison & Reilly (2011, p. 21), marketing is the core of any company because it is the channel through which the generation of revenues for the company is made possible. Thus stated, it becomes extremely important for different companies and market strategists to come up with marketing plans and marketing policies that are geared towards this revenue generation.

The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand.

Executive Speaking allows these older personnel to communication in an exciting and non-boring way with their younger audiences. Another relevant aspect to this is that there is an increasing trend in this day and age to have younger people i.e. in their late 20s and 30s to be recruited for higher management positions.

Business problems are the challenges that a business encounters that serve as a setback to the business attaining profit or reaching its goals. For instance, the problems that start-up businesses face are different from those that ongoing businesses may face. However, the approach is similar as finding a solution is applicable in both.

This has called for the upholding of ethics, in terms of the products that they provide their consumers. This calls for the need for a marketing concept. It ensures that the decisions of a firm are not only profit oriented. They take care of the spoken and unspoken interests of the customer. This forms the main basis of this survey.

With the emerging trends of online business dealings and the growing competition in the market, it is becoming difficult for TESCO to carry on with its ingenious plan anymore. These loyalty cards provided the consumers with an opportunity to share their data with the company and at the same time enjoy financial benefits against the points they earned by shopping at TESCO.

So to identify, and get to the major chunk of the market, social media is the cheapest and most effective way to achieve these targets (Saravanakumar & SuganthaLakshmi, 2012). Talking about the social media disaster, it has the potential of destroying the image of any company.

As the report discusses consumer behavior is a theoretical concept that addresses different stages a consumer would pass through before they make a particular purchase decision. The concept of consumer behavior is important in the field of marketing because it is highly related to consumer decision making.

This work, U.S Banking Industry, focuses on some of economical and political effects on the banking industry in the United States and its consequences in China. Banking sector benefits are majorly from the banking charges and the interests earned are repayment of any loans. The industry is enjoying some favorable factors like increases in population.