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Marketing Essays

Result for Subject Marketing:
19702 essays
MINI Marketing Competitiveness Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
The product under consideration is the MINI car, which launched its new model in 2001. In addition to this model the company has the following brands of cars: New MINI, MINI One, MINI Cooper, Cooper S, Cooper D, MINI Convertible, MINI Clubman, and MINI Countryman. The pricing method used by the company to appraise its cars is “value-based pricing”.
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Innovation and Leadership Marketing Essay
16 pages (4000 words) , Download 6 , Essay
Free
Innovation is inevitable in the corporate world today (Howells 2005, p.1-7; Senior & Fleming 2006, p.1-12). The dynamic and uncertain environment that it operates in has challenged it to adopt innovation as a necessity. The question every corporate is left to answer is; what is it that we need to implement innovative strategies in our organization?
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Strategic planning of Apple Brandin in 2011 Marketing Literature review
6 pages (1500 words) , Download 2 , Literature review
Free
Strategic planning is highly linked to improved performance in many organizations when considered from different dimensions. The overall objective of planning strategy is to come up with a map that determines and manages the positioning of an organization. Though others consider it to be time-consuming and sometimes frustrating, strategic planning has been found to lead to quality decision making.
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Advertising campaign of an existing product/service on your choice Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
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Saudi Dairy & Foodstuff Company Marketing Case Study
17 pages (4250 words) , Download 18 , Case Study
Free
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.
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Business Models: A Strategic Management Approach Marketing Assignment
10 pages (2774 words) , Download 2 , Assignment
Free
In the recent past, organizations have adopted a way of increasing productivity when faced with economical, social, technological, or environmental changes and that is through change management. However, these organizations have resulted in marketing strategies as an addition to that. To achieve these marketing strategies an organization must identify and understand environment dynamic forces.
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Market Performance of Scholz & Friends Advertising Agency Marketing Essay
9 pages (2970 words) , Download 2 , Essay
Free
The rapid pace of globalization and industrialization enhanced global affiliation among various intercontinental regions resulting in a reduction of trade barriers leading to the up-gradation of international business. Globalization enhanced the economic growth of the varied developed and developing countries along with improvement in business activities.
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Effectiveness of Service Recovery for Customer Satisfaction Marketing Essay
11 pages (3951 words) , Download 2 , Essay
Free
Efficient and quick service recovery has been found to have a positive impact on customer loyalty and satisfaction in several kinds of research (Bowen and Chen, 2001). However, it has also been found that service recovery’s impact is mediated by several factors like the type of industry and the type of service failure that may have occurred.
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Manor House Marketing Intelligence Marketing Essay
10 pages (3291 words) , Download 2 , Essay
Free
According to this marketing research plan and report, to successfully convert Manor House into a business for green weddings, it is critical to assess the market needs and potentials. The use of questionnaires, personal interviews, and focus groups have been suggested as preferred methods to acquire data and develop insight into market dynamics.
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Marketing of Petrochemicals in a Global Economy Marketing Term Paper
22 pages (5839 words) , Download 2 , Term Paper
The Petro- Chemical Industry serves the energy needs of important global players. A customer-oriented marketing strategy will retain and increase the company’s current share in the local and international petrochemical products market segment. There were new petrochemical producing nations that had been set up to the local communities' needs.
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Communication Strategy of Thomas Pink for the UK Market Marketing Essay
9 pages (2489 words) , Download 4 , Essay
Free
They opened their first store in Chelsea, London producing only shirts. This was followed closely by more stores across the UK as a part of its success story. Thomas Pink now has 75 stores worldwide and is backed by loyal and admiring customers; they’re looking to take it up another notch. Pink is now part of a French luxury brands group called LVMH.
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Communication Strategy of Thomas Pink Company Marketing Essay
10 pages (2713 words) , Download 2 , Essay
Free
Thomas Pink is a retail organization that offers a wider range of clothes for all demographics (Thomas Pink, 2012). The company operates retail outlets in principal cities and towns across the world and Europe. Among the products within the stock in the stores are shirts ties, leather products, and accessories that are offered to customers.
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Principals and Values of Sustainable Marketing Marketing Assignment
12 pages (3378 words) , Download 3 , Assignment
Free
The Brundtland Commission in its report defined sustainable marketing as the marketing required to satisfy the present need without affecting the capability of future production. Sustainable marketing takes into consideration the preservation of natural resources and cultural beliefs. This report highlights the rationale of sustainable marketing and the challenges which are faced by companies.
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GREGGS Bakers. A Short-term Digital Marketing Communications Plan Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
GREGGS Bakers is a company with a very strong heritage. It has been in the food industry for almost 70 years. In its 70-years history in the baking industry, GREGGS Bakers has strictly adhered to its core competences of freshly baked items, value pricing, customer orientation and superior service.
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Analysis of Small Business Marketing Assignment
16 pages (4000 words) , Download 4 , Assignment
Free
Table of Content Introduction 5 Literature review 6 Research methodology 9 Company Profile 11 Company Analysis 12 Political 14 Economical 15 Social-cultural 15 Technological 15 Environmental 16 Legal 16 Competitor analysis 16 a) Direct competitor: 17
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Marketing of Services Industry Marketing Essay
8 pages (2252 words) , Download 3 , Essay
Free
This is not the actual case as a majority of people in marketing either as scholars or salespersons still overemphasize product marketing. This way, they tend to point at marketing as a concept only tailored for products which are misleading as the growth and competitiveness in the service industry has warranted the adoption of marketing.
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Reviewing the Marketing Mix Based on Ironman and TransRockies Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
TransRockies Inc has been organizing for-profit events and is a copy of the event known as the TransAlps. The costs remain high for the event, it is the emotional commitment to the challenge that surpasses all prices. The marketing mix evolved over time, has consequently enabled the companies to recognize factors that can cost higher prices in return of the already present goods and services.
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International Marketing (Airbus and Boeing) Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
There has been significant conflict between the Airbus and Boeing airliners. This is with regard to product delineation. Their product advancement strategies are extremely crucial in establishing a competitive edge in the market.
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Sizer Pelleting Solutions Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Pellet manufacturing market is very competitive with highly challenging requirements of the market; the new policy for this operation should be launched to capture the market. The market segmentation can be implemented in this operation which would reboot the organization and expansion of the same products in different other strong markets would more capitalize the profitability of Sizer Ltd.
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Gucci: Fashion Marketing Strategies Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy.
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Why has Tesco's loyal card scheme been successful where competitors' schemes have not Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
Tesco’s Loyalty Card Scheme. Why has Tesco’s loyalty card scheme been more successful than its competitors? Owing to its success in recent years, Tesco has become one of the largest retailers of the world, fourth largest in the world and the largest one in the United Kingdom.
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Satisfactory and Dissatisfactory Experiences of Service Encounters Marketing Essay
11 pages (3138 words) , Download 4 , Essay
Free
The measurement scales that detail the experiences give us a relatively better view into how satisfactory or for that matter dissatisfactory these experiences have been. It should be mentioned at the very outset that service encounters refer to the customer’s most vivid impression of the service.
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Using Sports as a Key Promotional Vehicle. (Adidas) Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This paper will discuss promotion plan for a business aiming to use sporting as a key promotional vehicle to market sports equipment. Taking Adidas as a case study, this paper will explore how Adidas can use sports to market itself.
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Brand Personalities Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Brand personality is a group of personal characters related and connected with a brand. Jennifer Aker, in her book, Dimensions of brand personality,” Journal of Marketing Research, defines brand personality as “a sequence of individual characters related with the brand”.
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Marketing Management: Fundamentals and Practices Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The analysis of socio-cultural factors would assist Tom to evaluate how the UK society and the country’s market culture may contribute to the Tiny Tees’ future operations. Socio-cultural factors include health consciousness, age distribution, population growth, individuals’ career tastes, and safety concerns. Statistical data show that UK’s birth rate has increased over the last two years.
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Financial Statement Analysis Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
Financial Statement Analysis Name: Institution Date Executive summary Emirates integrated telecommunication is a company which was formed in the year 2007.The company started operation under telecommunication industry where there already existed Etisalat government Telecommunication Company.
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Business to Business Marketing Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
The conclusion from this paper states that the pricing factors are different for business to business markets from the business to consumer markets. In business to business markets, the business customers do not price sensitive whereas in the business to consumers markets, the consumers highly price sensitive.
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Cooperation Between the Automobile Company Honda and the Government of Japan Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The main focus of the essay is on the key development stages of the Honda corporation and on the beneficial co-operation between this corporation and the state. In the post-war years Japan gained a reputation in electronics, automobiles, power tools, and other gadgets. Honda was one of the corporations, that became a multinational organization.
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Advertising and society Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
There are some advertisements which leave a lasting impact on the minds and hearts of the people. On the same tangent, there is one advertisement that has had a major say in being one of my favorites. This is because it hits the right areas in my heart as it connects with me in more ways than one.
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Counterfeiting and Pricing in China and UK Marketing Dissertation
14 pages (3500 words) , Download 3 , Dissertation
Free
While most of the customers have some assess of understanding of counterfeit, they remain prepared to build a trade off between authenticity and image. Many others are not realizing the negatives involved in counterfeits and most of the people have previously imagined.
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Triangle Creative Ltd Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Channel Coverage b. Identifying and Organising Roles Around Customer Needs 5.0 Conclusion WORD COUNT = 3,001 words To: David Thorpe and Angela Brown, TCL From: John Smith, XYZ Consulting Ltd Re: Business-to-Business Marketing Report 1.0 Introduction As requested, please find herewith our Business-to-Business Marketing report that addresses your marketing concerns.
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Internet and Digital Marketing Communications Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
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Non- price differentiation is a marketing strategy whereby one company is trying to differentiate or distinguish its services or products from competing services or products based on such attributes like workmanship and design. The company can also differentiate its product or service offering through customer focus, extensive distribution.
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How to Market a Specific Product to a Specific Target in the US Hispanic Market Marketing Research Paper
15 pages (5112 words) , Download 2 , Research Paper
Free
Nissan’s Leaf is the first 100% electric car. It is a market pioneer and has a lot of potential keeping in mind the limitations of fuel-based cars. However a glance at the current marketing strategies and positioning it shows that the car is meant to appeal to the upper-class, working mothers and white females who feel strongly about environmental conservation.
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Horizontal and Vertical Financial Analysis - PepsiCo vs Coca-Cola Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
In respect of vertical analysis, PepsiCo is found to have earned much more growth as compared to Coca-Cola such that PepsiCo’s revenues increased by 8% and 11% respectively as compared to previous years whereas Coca-Cola’s revenues increased with 4% and 6% during the same periods.
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Marketing Plan for Kellogg Company 2012-2015 Marketing Essay
11 pages (3180 words) , Download 3 , Essay
Free
The company was founded in 1906 in Michigan and it specializes in producing and marketing breakfast food such as cereals and snacks. It operates in 18 countries and sells its products in more than 180 countries. Since its inception, the company has been guided by innovation and commitment as its principles in the areas it competes in.
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Marketing Essentials For Kleenex Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The Kimberly-Clark Corporation was founded in 1872 initially as a paper mill running business and has risen to become a top universal competitor in the market of paper goods. The company deals mainly with customer products which are paper based under a variety of brands such as Depend, Huggies, Scott, Kotex, Pull-Ups and Kleenex.
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International Marketing - Wal-Mart Stores, Toyota Motor Corporation and Procter & Gamble Company Marketing Essay
7 pages (1867 words) , Download 3 , Essay
Free
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities, particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
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Investment and Analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
An author of this paper "Investment and Analysis" aims to discuss the modern portfolio theory and efficient markets theory. Furthermore, the paper will describe the concept of smart beta and how it relates with the modern portfolio theory.     
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Role Of A Leader In Managing Crisis. Toyota case study Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Crisis management is the process which needs to be institutionalised by a leader. A leader’s qualities lie in foreseeing and preparing for the crisis that may occur in the near future. An effective leadership involvement and support is very essential for the crisis management method.
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Marketing Plan for Riverford Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The mode of sales has been recorded through lining the individuals to the best sales representatives. However, internet has been used to advertise the new delivery system that promises to deliver faster services to the clients. The service promises to reduce travelling and advertising costs that have proved a leading setback in the market (Tungate 2007, p28).
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SWOT Analysis for Virgin Active Marketing Essay
13 pages (3468 words) , Download 2 , Essay
Free
A Facebook page and a Twitter account will be set up under Virgin Active’s name to enable customers to leave feedback about the activities held at Virgin Active clubs. This will also allow customers to recommend and vote for these days that they would prefer. This can help increase customer interaction with the company and also allow Virgin to update them on the news and products offered by them.
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International Trade - Brand Manuka Honey Marketing Research Paper
14 pages (3991 words) , Download 4 , Research Paper
Free
The project deals with a well-renowned brand Manuka Honey which is known for its natural products with innovative features applied to them. Manuka Honey is based in New Zealand and with its best flora and fauna, the company expertise in natural health care products made out of honey. The project deals with the SWOT analysis, namely, the strength and weaknesses along with the opportunities and threats of the company.
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Apple Competitive Advantage Marketing Essay
7 pages (1842 words) , Download 2 , Essay
Free
Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided a superior understanding of the best approach to adopt. The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth.
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Truthfulness in Financial Controls Marketing Case Study
7 pages (2167 words) , Download 2 , Case Study
Free
One of the most important necessities of CAS is to communicate all internal control deficiencies throughout the audit. CAS comprises comprehensive and rigorous requirements and requires recognizing the auditing procedure, including internal controls applied by the administration in order to make appropriate accounting estimations.
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Marks and Spencer Company Marketing Term Paper
11 pages (3811 words) , Download 2 , Term Paper
Free
Business Environment & Strategic Capability Analysis. The analysis of the business environment is an important procedure done regularly by companies. As the market is changing and including more and more firms in the business scenario, proper screening of the environment is part and parcel of a firm’s success.
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Fundamentals of Management - Southwest Airlines Marketing Book Report/Review
5 pages (1344 words) , Download 3 , Book Report/Review
Free
In the year 1992, Southwest Airlines lost almost $2 billion, and combined with the loss till 1991, the airlines lost almost $8 billion TWA, Continental, and America West were three carriers that faced a severe financial crisis and were called bankrupt during this time. This crisis situation began in the late 1960s.
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Corporate Management and Finance Marketing Essay
14 pages (3818 words) , Download 3 , Essay
Free
The chain was first established in the year 1899 by an egg and butter merchant named William Morrison in Bradford Market. The company has grown to become the fourth largest retail food chain with a store count of over 400. The company’s goal is to become the most preferred retailer for customers who prefer other retail chains to shop at.
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Marketing Planning Components Marketing Essay
9 pages (2581 words) , Download 7 , Essay
Free
This survey assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight into the existing relationship and integration of marketing function with the overall strategy of the organization.
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MARKETING PLAN FOR SKAGEN DESIGN Marketing Essay
16 pages (4000 words) , Download 5 , Essay
Free
Table of Contents Introduction 3 Skagen Design: Company Overview 3 Analysis of Internal and External Environments 5 SWOT analysis 5 Strengths and Opportunities 6 Weaknesses and Threats 6 Market Choice for Skagen Design 7 China and Business opportunities 7
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Consumer Behavior in a Service Context Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paradigms of food chain service marketing require an obsessive understanding of customer perceptions and expectations and connecting them to delivery and product design, as well as operational planning. Where McDonald’s has excelled due to its capability to successfully coordinate the consumer’s perspective in its operations and products in a comprehensive manner.
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