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Marketing Essays

Result for Subject Marketing:
19895 essays
The Concept and Process of Marketing (Coca-Cola case) Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.
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Market Audit and Competitive Market Analysis Marketing Assignment
13 pages (3255 words) , Download 5 , Assignment
Free
In international marketing and especially in market audit and competitive market analysis, the need to weigh the relative advantage of a company’s product to a new market is very important as the marketing audit is a fundamental part of the marketing planning process. This means that the relative advantage of the product must be factored into the planning process.
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Analysis of the Current Developments in International Advertising Regulations Marketing Essay
12 pages (3331 words) , Download 2 , Essay
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Through the participation of many organizations in international marketing, stiff competition has been experienced especially in the emerging markets. International marketing entails making marketing mix decisions outside national boundaries. For example, global companies have established production and distribution facilities in various countries in order to meet the high demand for their products in the international market.
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Why the Managing Ethics and Social Responsibility Issue Is Relevant to the BP (British Petroleum) Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Identify why the Managing ethics and social responsibility issue is relevant to the BP (British petroleum) and critically evaluate how the organisation is dealing with the issue Introduction The development of commercial activities in the global market is based on specific rules so that fairness and justice in global commercial transactions are not threatened.
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The Sales Plan of Mens Accessories in a Women Only Accessories Stores Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
People especially the young generations are becoming highly brand conscious and the marketers are using this factor of consumer behavior for the marketing planning which includes promotions and mainly the sales plan. Pricing and promotions are the two key are of marketing plan mainly for apparels and fashionable accessories of women as well as men.
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The U.S. Beauty Industry: Brand Report Card Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The U.S. Beauty Industry: Brand Report Card Excluding Clinique, the majority of high-grossing beauty industry leaders utilize promotional prowess in brand strategy to create a unique brand image to appeal to diverse target consumers. Using the brand template identified by the article “The Brand Report Card”, this paper compares best practice in the industry with highly successful beauty brands to develop a scoring system to measure brand attributes that lead to competitive success in the U.S.
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Exxon Mobil Corporation Business Analysis Marketing Research Paper
5 pages (1401 words) , Download 2 , Research Paper
Free
The corporation is involved in the geologic exploration of oil resources, extraction of ores, refining, production, marketing, and distribution of oil and gas products worldwide. Its major operations include upstream, downstream, and chemicals production. It produces a wide range of oil-related products such as petrochemicals, fuels, and lubricants.
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Advertising Strategy in the Car Market Marketing Essay
4 pages (1157 words) , Download 3 , Essay
Free
Businesses, while engaging in advertising should first consider who the customers are, and define their various buying procedures. Buyers exhibit distinct tastes and preferences and vary following the market variables. Different cultures, races, ages, life cycles, and societal classes tend to modify the buying process.
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Does the Mission Statement or Vision of the firm reflect the companys focus on customers Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
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In fact, so much so was the focus on the environmental sustainability of the firm that little if any noticeable attention was paid to the consumers who ultimately drive the profit margins for the firm. This was a noted drawback within both the vision and mission statements.
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How has the fund fared Marketing Essay
3 pages (750 words) , Download 2 , Essay
Returns Berkshire Hathaway (NYSE) ?907,136.43 Microsoft (NASDAQ) ?298,812.46 General Electric (NYSE) ?671,906.79 The major factor that determines what companies pay to their shareholders as dividends is profitability. In view of this, we can conclude that the more profit a company earns, the more it is capable to pay dividends to its shareholders.
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Sara Lee Corporation Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Name: Institution: Course: Tutor: Date: Sara Lee Corporation Case Study Company Analysis Sara Lee’s Retrenchment Initiatives In a strategy designed to try and boost the company’s profit margin by an approximated amount of 12% by the year 2010, Sara Lee Corporation developed a strategy that saw it retrench eight of its business units in the year 2006.
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Marketing - Ducati Monster Motorbike Marketing Essay
4 pages (1027 words) , Download 2 , Essay
Free
I really love the Ducati Monster advertising because of its clarity and naturalness.  The Ducati advertisement is actually one of its kinds because even the website is provided to ease communication and interaction with potential customers. The motorbike really seems perfect to me because I love them.
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Marketing Strategy at Dixons Retail PLC Marketing Case Study
7 pages (1984 words) , Download 2 , Case Study
Free
Dixons Retail PLC has a customer base of over 100 million customers in the country. The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipment but also other electrical appliance. In this part of the report, the discussion would focus on analyzing the marketing strategies of Dixons in comparison to the formal marketing planning process.
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UNIQLO in China Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In order to clearly identify the marketing problems of a particular organization, it is highly required to critically analyze the marketing strategy along with different situational dimensions. In this regard, an in-depth analysis of internal along with external environmental factors has long been witnessed to enable the organizations in critically identifying their respective marketing problems (Wiid and Diggine, 2009).
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Marketing of Qatar Cinemas Company Marketing Term Paper
10 pages (2596 words) , Download 2 , Term Paper
Free
The Cashflow margin shows how Qatar Cinemas needs to generate cash for expenses and purchase assets payments. Qatar Cinemas’ cash flow margin was reduced from 2010 to 2011 and rose again in 2012, but at a lower level as compared to 2010. This shows that Qatar Cinemas needs to overturn in order to generate more cash.
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Advertisement of Dior Perfume for Ladies Marketing Essay
10 pages (2728 words) , Download 2 , Essay
Free
The segment is willing to try out more and new products as they arrive in the market. The consumer marketers in this case tend to make emphasis on advertising unlike personal selling while the business marketers have the reverse as an interest. However, these tools are necessary for both forms of markets.
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Consumer behaviour, learning and purchase decisions Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The author presents a plan of effective marketing policies for Kit Kat and BMW based on elements of learning and memory. The author states that products that have much different prices and function, especially if they operate in competitive markets like Kit Kat and BMW, must turn toward psychologically-based advertising in the shape that best fits market.
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The Development of a Loyalty Program Marketing Literature review
22 pages (5886 words) , Download 2 , Literature review
It means that the customer chooses one store over another, or one brand over another, simply because the customer enjoys doing business with that store or brand. Reicheld (2001) states that loyalty is earned by putting the welfare of the customers ahead of the company’s self-serving interests. The upside of loyalty is simple – profits.
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Developing Strategies in Retail Marketing Marketing Essay
10 pages (2993 words) , Download 2 , Essay
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Strategy is rightly defined by Sun Tzu “Strategy is the art or science of knowing how to identify and employ available means to an end, despite the obstacles they oppose and/or known antagonisms”. This definition suits the retailer's business as they don’t have many resources to waste. They have fewer resources to use all of them more efficiently.
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Impact of Social Media on Marketing Strategies Marketing Dissertation
56 pages (10322 words) , Download 4 , Dissertation
E-mall is an online store where customers can buy a diverse range of goods online. People can purchase different kinds of products and services from e-mall throughout Saudi Arabia. With the advancement of technology, the trend of purchasing goods and services has been changed and now the buyers are seeking more convenient and suitable ways to buy goods and services.
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International Marketing Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
According to the report the company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has to identify marketing objectives, marketing strategies and marketing budget of this market.
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Marketing Mix Issues Marketing Essay
10 pages (2663 words) , Download 11 , Essay
Free
All the elements of the marketing mix can affect consumers in multiple ways. Therefore, marketing mix is used by firms to achieve their objectives (Lancaster and Reynolds, 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix.
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Brazilian Wine Industry Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
In the present context, the foreign relationship is termed to be quite vital in the Brazilian economy. This can be evidently witnessed, as the interactions of Brazil with other economies have improved largely from the previous years’ reducing the social and economical barriers.
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Marketing Mix Strategy for John Lewis Marketing Essay
17 pages (4250 words) , Download 4 , Essay
Free
At the end of the study, innovative and creative products and services designing techniques will be discussed that will assist the development of business and achieve the goals of the organization. Demand and capacity planning has been included in supply chain management as it has become imperative in a retail industry.
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Graduate Labour Market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the report employers are focused at recruiting experienced and well trained employees. It is prudent for institution of higher learning to offer courses that are competitive and geared towards addressing the challenges particularly in the marketing sector. Students who aim at working in the field of marketing should be keen in selecting marketing units.
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MRKT discussion questions week04 Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The high involvement product that they purchased were cars. With regard to the low involvement product, shampoo was chosen because it is the product that all respondents used. In my interview with the four respondents, I found out that differences in market segmentation are more evident in high involvement product.
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Consumer Preference about Breakfast Products Marketing Assignment
5 pages (1729 words) , Download 3 , Assignment
Free
The Kingdom of Saudi Arabia is a country with diverse cultures and traditions and it is an advanced nation. Its citizens consume breakfast which includes both traditional and the westernized foods and cereals. Traditional foods like the Helwa (tradition Saudi sweet), lebna, Dates, Dahl, Full and unleavened bread.
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Marketing Analysis of Cisco Product Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
It has become a strong brand in its industry and boasts of the world’s biggest market share for its products. The assets base currently stands at about $92 billion with last financial year revenue in excess of $46 billion and net income of $8 billion. Positioning statement Cisco is an internet solutions equipments manufacturer that makes powerful connectivity possible and providing easy access to information anytime.
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Customer Experience in the Service Economy Marketing Dissertation
40 pages (9621 words) , Download 5 , Dissertation
Reforms in the banking sector have also blurred the lines between banks and non-banks, thereby increasing pressure on banks to perform. Customer experience now defines service quality and poor service quality can push customers to switch service providers. With the aim to evaluate the impact of service quality and customer satisfaction on customer loyalty, three objectives were set.
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Coca olas Response to Changing Market Conditions Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Case Study: Case Study Name: University: Course: Tutor: Date: Q1 Coca cola’s response to changing market conditions were very different from the way Pepsi looked at the issue. First, Coca cola chose to focus on the carbonated drinks as their main products.
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Challenges in developing new Products in a Global Economy Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Products and services launched today are no longer restricted by geographical boundaries and are meant for global consumers. One challenge in doing so is to make sure that everything is culturally neutral and no specific cultural values are violated. Firms launching new products in a global economy should keep in mind that their target market is not one specific market but the entire globe and therefore should paint a global message.
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Organizational Objectives - Samsung Company Marketing Essay
8 pages (2099 words) , Download 6 , Essay
Free
This paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
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FedEx Express - 4P's Marketing Mix Concept Marketing Essay
5 pages (1394 words) , Download 4 , Essay
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The shining star of FedEx Corporation is FedEx Express. From its starts to struggle, during a subprime crisis then European economic slowdown to the rise of South East Asian market and shift of the center of mass of the global economy from the western world to eastern world FedEx Express was in business and continuing it prominently because of its strategic management and superior marketing team.
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A Critical Asessment of the Boston Matrix and its practical application in BMW Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
A critical assessment of the Boston Consulting Matrix and its application in BMW. Report on critical assessment on the Boston Matrix and its application in BMW Executive summary The report aims at critically evaluating the branding concept and providing strategic guidelines on how organizations must engage in strategic marketing audit activities.
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Analysis of the hi-fi industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The hi-fi industry was doing pretty well within the UK sector when the iPod came about. This was because the hi-fi market was catering well to the audiophiles, who then again seemed to be the biggest and most famous customers of high fidelity music instruments, gadgets and tools.
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Marketing plan: Designated Drivers Marketing Research Paper
4 pages (1000 words) , Download 5 , Research Paper
Free
Marketing plan: designated drivers Environment and industry The business will have designated drivers operating around the clock in giving their services to people from place to place. The initial capital is $ 1, 000, 000, which is sufficient for the business.
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Segmenting markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The first step is to select a method for factor analysis. There are two methods while conducting a factor analysis which are known as exploratory factor analysis and confirmatory factor analysis. Exploratory factor analysis is a technique for factor analysis which is often used for a larger set of variable.
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Analysis of Service Encounters Marketing Essay
20 pages (5616 words) , Download 6 , Essay
Free
The results of a service rendered unto a customer are real and evident because it could be felt by such a customer, and it is pursuant to the resultant satisfaction or dissatisfaction with which the customer feels that the service is judged.  When a service is repeatedly experienced, then the quality of the experience is repeatedly assessed by the customer, with subsequent experiences either reinforcing or mitigating the earlier experiences.
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Bling H2O : Why bottled Bling H2O is an eco low Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Segmentation involves dividing the market into clear groups of consumers called a segment, where each group has definite similarities within the group, but is distinct from the other groups, so that the marketing mix of the company can be made suitable for the market segments chosen as the target market
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Evolutionary Trends to Transform Your Loyalty Strategy Marketing Essay
4 pages (1093 words) , Download 2 , Essay
Free
The use of networks can benefit the marketing strategy of a company. Metcalf’s law states that the usefulness or value of a network system equals the square of the numbers of users in the system. The telephone is an example of a product that follows Metcalf’s law. A single telephone is not of much value, but as more people buy telephones the value and utility of the telephone increases.
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Analysis of the Article Rents Rise as Supply and Demand Favors Landlords Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
What is required in the UK is the government intervention in stabilizing the rental market and giving relief to the tenants. The improvement in the economy through economic growth will result in the betterment of rentals as more mortgages would be made and the pressure on rent would decrease thus removing the landlord’s extra power.  
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International Business of Google Marketing Assignment
7 pages (2093 words) , Download 5 , Assignment
Free
The Google Company has been significantly successful over the years leading the industry and generating huge profits. The different business analytical tools determine the different factors that might affect the company and hence allow the management of the company to decide on appropriate measures. 
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Consumer Decision-Making Process and the Purchase of an Appropriate Mortgage Property in London Marketing Essay
10 pages (2774 words) , Download 5 , Essay
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The consumer decision-making process and consumer behaviour are issues that have elicited much debate and research in recent times. Customers have become the core of any business operation and as such, understanding their decision-making processes ensures that their requirements are well catered for.
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Business Model Framework of Mergers and Acquisitions Marketing Essay
22 pages (6281 words) , Download 3 , Essay
The business environment has become a factor that has required businesses to review their strategies in order to withstand the shifting market dynamics. This has not always happened as the result of struggling companies. For these companies, the only solution is a complete overhaul or joining forces with a better-placed company. 
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Roles of Emotional Appeals in Decision-making Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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Fill (2009, p. 18) asserts, “Emotional responses assume decision-making is not made through active thought processing, but as a result of emotional reaction to communication stimulus”. Emotions are like a hidden part of us that help or drive us to make some critical decisions.
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How Does Celebrity Endorsement Influence Consumer Purchasing Marketing Research Proposal
7 pages (1750 words) , Download 3 , Research Proposal
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Citing considerable business opportunities for various innovative products and services, multinational firms and organizations are increasingly trying to cater to the needs of the masses in the global markets. The arrival of multiple products of the same nature is simply complicating the competition level existent in the global market.
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Brand Strategy and Analysis Marketing Essay
4 pages (1341 words) , Download 2 , Essay
Free
Ideally, customer analysis is one of the fundamental aspects of brand strategy development. Indeed, upon identification of the market, the management analyzes the target consumers of the company’s products or services. This involves data research and customer segmentation which helps to create a brand strategy by deriving a critical understanding of the customers’ preferences, behavior, and needs.
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Social Marketing Propaganda Effectiveness on Attitude Change Marketing Essay
10 pages (2500 words) , Download 4 , Essay
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Scientific exploration of social influence can be dated to events in the 19th century in trying to explain the way crowds do behave as well as the influence of individuals. The theory of behavior in groups is based on the group mind, that individuals placed within the anonymity ad invincibility of a crowd would display their unconscious personality.
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Marketing plan (Harrods) Marketing Research Paper
3 pages (750 words) , Download 36 , Research Paper
Free
Harrods has a rich history and is considered as a prestigious brand in the luxury market. Though it serves a diversified range of products through its store however, due to its geographical constraints as well as lack of distribution channels it may not be able to continue to serve a wider level of market and expand.
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Managing ustomer Value Marketing Essay
4 pages (1189 words) , Download 3 , Essay
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The improvement occurs when the business creates new relations with new customers and also maintains the relationship that exists with the customers. If wrong data is used by the business entity for marketing purposes, difficulties in understanding customer requirements will arise, therefore, forcing the marketers to struggle in building relationships with customers.
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