Marketing Essays

The age-increased market competition has led to considerable pressure on business organizations to ensure organizational efficiency. The present study would analyze the case of Nintendo Corporation and analyze its elements of the marketing mix. Nintendo is a Japanese game console manufacturing and marketing company that is engaged in the production of gaming consoles.

‘Events’, in this context can be termed as any social or corporate happenings organized in a planned and structured manner. Hence, it is quite apparent that events have to be systematically managed to be organized efficiently that in turn can provide with utmost satisfaction to the participants in terms of investors, visitors, and other stakeholders.

The first Borders Bookshop was opened in Ann Arbor, Michigan by two brothers Tom and Louis Borders in 1971 with the core business being the sale of books. Within the same decade, Louis Borders developed the software system that gave the company its competitive advantage for two decades as it enabled the company to accurately project sales and effectively manage its inventory.

Retailing is a process of distribution of goods and services in the supply chain. Goods are distributed from suppliers or manufacturing companies. Distribution ensures goods and services reach the final consumer. It means retailers have a direct link to the consumers in any supply chain. A failure in this channel of distribution leads to a violation of consumer rights.

The drug abuse mostly initiates in the childhood and is more likely to progress forming an addiction. Various programs have been devised to curb the issue and prevent children from attempting and using drugs by creating awareness through advertisements. However, the advertisement seems to bear no impact in controlling the rate of drug use.

Branding is an important part of any business because it is necessary to secure a loyal group of customers for the ongoing success of the firm. Owners of new small businesses may find it difficult to brand their business during the initial stages because they do not have an existing customer base.

Samsung has its mission very well defined which says that Samsung “will devote our talent and technology to creating superior products” Samsung will endeavor to always deliver the best products by harnessing its talent and experience to develop the best products for consumers. Samsung will be able to increase its market.

The main problem is that technology and culture work together and have always been integrated through one another. The former cannot work without the contribution of later. Their co-production and co-dependence makes their synergic relationship imperial for human race. With the expansion of technology, mass media became inevitable phenomena for human beings.

SOSTAC format has been applied for the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. A proper control analysis has been done to identify future issues and recommended future strategies to control them.

Our fine dining experience and exclusive ambiance express the highest level of hospitality and service to our customers. Only the freshest products make it to our kitchen- we do not believe in selling anything below our premium standards. Organizations usually have a choice between cost-centric, demand-centric and competition-oriented pricing strategies (Levy & Weitz, 2012).

Owing to the changes, companies operating in this sector have been strongly influenced to make changes in their products and/or services in order to meet the continuously changing demands of the customers. As mentioned above, the expectations and demands of customers have increased as well as shifted in the airlines market in recent times of the 21st century.

In 1888, George Eastman Kodak developed the first snapshot camera, which placed the foundation of one of the biggest firms the global corporate world has ever seen. Since then, Kodak has invested enormously in its business of film and photography. After the inception of color photography, Kodak became one of the few companies that had the processes and knowledge to succeed.

Wal-Mart Stores Inc is recognised as one of the renowned American multinational retailer operating successfully, since 1962. Being headquartered in United States, it operates in more than 15 countries in about 8,500 stores in the entire globe.

Name: Instructor: Course: Date: Research in Motion Case Study Executive Summary Research in Motion (RIM) is the name of the company behind the world renowned telecommunication device that goes by the name BlackBerry. RIM is a Canadian based telecommunications company that has offered the world an indispensable brand for their professional and personal use.

This is a fiction with an artistic approach Cheese as a word. Cheese has been used in the text to mean something that the company or organization holds dear (Spencer 14), hence why I chose this fictional text for analysis. The Cheese in this case refers to the livelihood, status and way of life that the four characters had in their environment (Spencer 14).

In this modern-day context, the organizations usually prefer the option of franchising stores. However, it would be vital to mention that there are certain issues that can be associated with franchising stores. These might include moral hazards and adverse selection of franchise partners among others (Karle and Staat, “Signaling Quality with Initially Reduced Royalty Rates”).

Tata Motors, formed in 1945 is one of the biggest Indian automobile corporations. It is the first Indian company to be indexed in the ‘New York Stock Exchange’, in 2004. Like a truly global player, Tata Motors has a presence in the UK, Spain, Thailand, and Korea. Tata Motors had conducted a series of acquisitions.

I plan to start a restaurant that offers a variety of tasty as well as quality food. The food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, the restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.

The traditional ice-cream corn is a favorite for many people, thus initiating a frozen yogurt venture at any time is essentially right. A business owner must undertake comprehensive research of the target market to ensure that their business ideas are viable. Depending on the marketing framework, frozen yogurt may be either market-oriented.

The identification of the key aspects of consumer behaviour has been, traditionally, a critical priority for marketers worldwide. For this reason, a high range of research methods has been developed for helping marketers in developing the above task. In practice, it has been proved that certain of these methods are not fully effective, allowing the appearance of inaccuracies in their findings.

Bayerische Motoren Werke AG (BMW) was an international company that played an important role in the luxury part of the U.S. automotive market. It had significantly rebounded from all the setbacks as done by its competitors such as Acura, Lexus, and Infiniti during the period of middle to late 1980s.

The paper deals with three main areas i.e. Marketing Communication, New Product Development, and Brands and Brand development and aims at discussing how the advances in technology have affected the marketing attempts of Google. However before going on to the impact of technology, it is important to gain an overview into the company itself.

The goal of the firm is to increase its share and sales by the year 2018. However, more specifically the firm has an objective of bringing the newer and more diversified model in the market. The firm is using a growth strategy. In my opinion, the firm’s corporate strategy is “concentration’ strategy. 

“For some buyers, the concept of buying an American-branded vehicle is more important than the actual physical origin of the car. Some buyers simply choose to believe that they are supporting the American economy by purchasing an American-branded vehicle, even if that vehicle is actually assembled in Mexico or Canada.”

The company has become a global icon, but despite its amazing organic growth of over 20 consecutive years expansion the firm has finally reach a crossroads due to changes in the marketplace. A declining economy has decreased the purchasing power of many Americans and millions are living economic hardship due to rising unemployment.

Fosters and Carlton United Brewery are now owned by SABMiller. Below is a brief outline of SABMiller, Fosters Group Limited, Carlton United Brewery and Strongbow. SABMiller was founded in1895, since then it has been their mission to own and nurture local and international brands that are the first choice of the customer.

One should use three segmentation bases, namely: the profile, behavioral and psychological criteria. Profile segmentation primarily looks into who the market is and where are they located. The key variables are demographic, socio-economic, and geographic variables. Behavioral segmentation involves observing how customers use products and media.

Cadbury does an excellent job of creating advertising content that meets the attitudes and quality expectations in desired target markets. Psychographic-based, behavioral segmentation has identified two distinct markets with the most likely to select Cadbury based on personal characteristics of sophistication.

Their strength is to offer 350 different kinds of fresh fruits and vegetables and 250 varieties of cheeses. It is meant for a savvy shopper that no one else in that region can offer such a diverse variety of products. Kathy herself directly interacts with the customer and knows very well what customer really needs and offers them promptly.

Marketing is very important in businesses. Through marketing, businesses are able to create value for their customers. “A strategy is a long-term plan to achieve certain objectives” (“Marketing Theory,” 2012). A marketing strategy is designed to achieve goals in marketing.

The company is known for selling world class point of sale (POS) systems under the brand Aloha. The company is headquartered in Clearwater, Florida. Aloha Point of Sale systems are manufactured by National Cash Register (NCR). These points of sale systems are used extensively by the hospitality and retail industries (Abacus, “About Abacus”).

In this regard, Nike firmly realized that innovation towards generating new and better solutions rather than conducting trade-offs could support the company to develop its corporate responsibilities by a considerable level. According to the company, a particular eco-friendly product produced under poor labour conditions is often a hollow success.

Reflective practice was initially introduced by Donald Schön back in 1983. The reflective practice essentially seeks to help an individual reflect on certain given actions with the aim of helping them engage in a general process of continuous learning. This initial definition was further developed by a number of people.

Kickstarter.com has a terrific vision making dreams into realities. Projects, creative ideas and other dream endeavors become reality with the funding that could be provided by kickstarter.com.

One of the cigarette corporations, which utilized fallacy in selling by twisting the human beliefs, was Marlboro Company. Marlboro’s man prompted many men to start smoking cigarettes with filters. This tricked large pool of clientele into the emergent product intending to associate themselves with well-built physique character.

The concept of innovation is used by organizations or entrepreneurs in order to make they're future safe and secure. This means that to hold a competitive position in the future (post-economic crisis world) most of the organizations or entrepreneurs desire to invest huge amounts of revenues over innovation.

Generally, the introduction of new innovative products bears high financial risks. Indeed, according to one major American company 1 out of 100 product ideas in the market succeed. Nevertheless, chances of the new product failing also vary enormously; such variations should not be of concern in this case.

The economic growth figures and contributions made by different regions to the overall economy of the UK have been presented in Appendix I. The last column of the table presents an overall view of the percentage share of the UK total GVA for each of the NUTS1 regions.

Effective marketing strategies have recently gained significant attention from marketing management in order to help companies respond to customers’ on-demand expectations and satisfy their varying and rather specific requirements.

Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.

Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.

In international marketing and especially in market audit and competitive market analysis, the need to weigh the relative advantage of a company’s product to a new market is very important as the marketing audit is a fundamental part of the marketing planning process. This means that the relative advantage of the product must be factored into the planning process.

Through the participation of many organizations in international marketing, stiff competition has been experienced especially in the emerging markets. International marketing entails making marketing mix decisions outside national boundaries. For example, global companies have established production and distribution facilities in various countries in order to meet the high demand for their products in the international market.

Identify why the Managing ethics and social responsibility issue is relevant to the BP (British petroleum) and critically evaluate how the organisation is dealing with the issue Introduction The development of commercial activities in the global market is based on specific rules so that fairness and justice in global commercial transactions are not threatened.

People especially the young generations are becoming highly brand conscious and the marketers are using this factor of consumer behavior for the marketing planning which includes promotions and mainly the sales plan. Pricing and promotions are the two key are of marketing plan mainly for apparels and fashionable accessories of women as well as men.

The U.S. Beauty Industry: Brand Report Card Excluding Clinique, the majority of high-grossing beauty industry leaders utilize promotional prowess in brand strategy to create a unique brand image to appeal to diverse target consumers. Using the brand template identified by the article “The Brand Report Card”, this paper compares best practice in the industry with highly successful beauty brands to develop a scoring system to measure brand attributes that lead to competitive success in the U.S.

The corporation is involved in the geologic exploration of oil resources, extraction of ores, refining, production, marketing, and distribution of oil and gas products worldwide. Its major operations include upstream, downstream, and chemicals production. It produces a wide range of oil-related products such as petrochemicals, fuels, and lubricants.

Businesses, while engaging in advertising should first consider who the customers are, and define their various buying procedures. Buyers exhibit distinct tastes and preferences and vary following the market variables. Different cultures, races, ages, life cycles, and societal classes tend to modify the buying process.

In fact, so much so was the focus on the environmental sustainability of the firm that little if any noticeable attention was paid to the consumers who ultimately drive the profit margins for the firm. This was a noted drawback within both the vision and mission statements.

Returns Berkshire Hathaway (NYSE) ?907,136.43 Microsoft (NASDAQ) ?298,812.46 General Electric (NYSE) ?671,906.79 The major factor that determines what companies pay to their shareholders as dividends is profitability. In view of this, we can conclude that the more profit a company earns, the more it is capable to pay dividends to its shareholders.