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Marketing Essays

Result for Subject Marketing:
19895 essays
Starbucks - Synonymous of Coffee Marketing Essay
4 pages (1194 words) , Download 6 , Essay
Free
As aforementioned, Starbucks is currently the largest coffee company and chain in the world operating more than 20,000 stores in 62 countries. Starbuck also stands out as one of the major employer companies in the world with more than 149,000 employees. In addition, the company has over 4 million followers on Twitter plus 34 million likes on Facebook (Garza par. 3).
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Diagnostic Advertising Profile - Build-a-Bear Workshop Marketing Research Paper
5 pages (1375 words) , Download 2 , Research Paper
Free
Generally, the objective setting involves setting communication as well as sales objectives (Kotler & Armstrong, 634). Hence, the advertising objective is designed to incorporate the communication goal which the advertising and promotional activities aim to achieve with the target market in terms of sales.
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Company Analysis - Ritz Carlton Hotel Company Marketing Research Paper
5 pages (1321 words) , Download 3 , Research Paper
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The company has a large market share in about 26 countries across the globe (David Kamp, 106). The company was founded in 1983 and has its headquarters in Atlanta, Georgia. The company is currently a subsidiary of Marriott International. The company has an estimated workforce of 38,000 employees, making it one of the biggest employers in the hotel industry.
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MARKETING PLAN FOR PGI COMPANY Marketing Essay
22 pages (5500 words) , Download 4 , Essay
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.
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The various potential opportunities for investment in the international marketplace Marketing Essay
3 pages (750 words) , Download 2 , Essay
The study intends to provide a brief understanding of the various potential opportunities for investment in the international marketplace. Foreign market investment has become a favorable option for investment in recent times. However, there are certain risks and mediums for foreign market investment that are required to be followed in order to proceed successfully towards fulfilling the desired objectives of investment.
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Tourism Websites Analysis Marketing Research Paper
19 pages (5256 words) , Download 2 , Research Paper
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The introductory part of this study shows the need for having marketing research. This is through analysis of tourism websites showing that taking marketing research is necessary in order to formulate decisions and strategies for business success. In carrying out marketing research, there is a need to develop skills needed in seeking information about the market and marketing issues.
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Learning and Development in Organisations, Improving Ethics and Academic Skills Marketing Essay
12 pages (3156 words) , Download 3 , Essay
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I would seek to identify the learning needs of the caregivers using the direct observation method. On-field or direct observation is a method using which a person or a researcher can identify the behaviors of a target group. In our case, this method will help in identifying those behaviors or attitudes that cause a decrease in the effectiveness level of caregivers.
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The Transformation of the Supply Chain and Distribution Network Marketing Assignment
11 pages (3390 words) , Download 3 , Assignment
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At the end of 2004, Tesco emerged as the seventh-largest distributor of retail with sales of U.S. $ 50.3 billion (30.8 billion pounds). Between 2000 and 2004, its turnover grew by 85.4 %, the third-best performance of the main European distributors, despite the fact that the growth index of consumer prices in the United Kingdom is one of the lowest out of all the major European countries.
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Marketing management - Emirates Airlines Marketing Assignment
17 pages (4250 words) , Download 5 , Assignment
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The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key.
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Marketing: Innovation Project Marketing Essay
3 pages (750 words) , Download 3 , Essay
Innovation provides the wheels that drive change. It is the foundation upon which ideas and better ways of doing operations are based. In any case, it has been constantly proven that businesses that are always in the forefront in terms of innovation and invention will certainly lead the market with ease.
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Marketing Mix for Nintendo Wii Marketing Essay
6 pages (1563 words) , Download 3 , Essay
Free
The age-increased market competition has led to considerable pressure on business organizations to ensure organizational efficiency. The present study would analyze the case of Nintendo Corporation and analyze its elements of the marketing mix. Nintendo is a Japanese game console manufacturing and marketing company that is engaged in the production of gaming consoles.
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Economic Impacts on Event Management Marketing Literature review
8 pages (2412 words) , Download 2 , Literature review
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‘Events’, in this context can be termed as any social or corporate happenings organized in a planned and structured manner. Hence, it is quite apparent that events have to be systematically managed to be organized efficiently that in turn can provide with utmost satisfaction to the participants in terms of investors, visitors, and other stakeholders.
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Reasons for Borders Failure and Amazons Success Marketing Research Paper
5 pages (1548 words) , Download 3 , Research Paper
Free
The first Borders Bookshop was opened in Ann Arbor, Michigan by two brothers Tom and Louis Borders in 1971 with the core business being the sale of books. Within the same decade, Louis Borders developed the software system that gave the company its competitive advantage for two decades as it enabled the company to accurately project sales and effectively manage its inventory.
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Cinnamon Chex Retailing Marketing Research Paper
4 pages (1145 words) , Download 2 , Research Paper
Free
Retailing is a process of distribution of goods and services in the supply chain. Goods are distributed from suppliers or manufacturing companies. Distribution ensures goods and services reach the final consumer. It means retailers have a direct link to the consumers in any supply chain. A failure in this channel of distribution leads to a violation of consumer rights.
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War On Drugs Case Marketing Case Study
3 pages (750 words) , Download 6 , Case Study
Free
The drug abuse mostly initiates in the childhood and is more likely to progress forming an addiction. Various programs have been devised to curb the issue and prevent children from attempting and using drugs by creating awareness through advertisements. However, the advertisement seems to bear no impact in controlling the rate of drug use.
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Branding,Competitive Analysis, Apple iPhone 5 and Microsoft Windows Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Branding is an important part of any business because it is necessary to secure a loyal group of customers for the ongoing success of the firm. Owners of new small businesses may find it difficult to brand their business during the initial stages because they do not have an existing customer base.
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Strategic Marketing Management of Samsung in Canada Marketing Essay
18 pages (4975 words) , Download 2 , Essay
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Samsung has its mission very well defined which says that Samsung “will devote our talent and technology to creating superior products” Samsung will endeavor to always deliver the best products by harnessing its talent and experience to develop the best products for consumers. Samsung will be able to increase its market.
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Electronic Media: An Element of Popular Culture Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The main problem is that technology and culture work together and have always been integrated through one another. The former cannot work without the contribution of later. Their co-production and co-dependence makes their synergic relationship imperial for human race. With the expansion of technology, mass media became inevitable phenomena for human beings.
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Electronic Media and Source for Marketing Marketing Book Report/Review
15 pages (3750 words) , Download 2 , Book Report/Review
Free
SOSTAC format has been applied for the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. A proper control analysis has been done to identify future issues and recommended future strategies to control them.
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Chinese Restaurant Pricing Strategy Marketing Essay
7 pages (1935 words) , Download 4 , Essay
Free
Our fine dining experience and exclusive ambiance express the highest level of hospitality and service to our customers. Only the freshest products make it to our kitchen- we do not believe in selling anything below our premium standards. Organizations usually have a choice between cost-centric, demand-centric and competition-oriented pricing strategies (Levy & Weitz, 2012).
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SATS Air Cargo Customers Marketing Essay
7 pages (2024 words) , Download 3 , Essay
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Owing to the changes, companies operating in this sector have been strongly influenced to make changes in their products and/or services in order to meet the continuously changing demands of the customers. As mentioned above, the expectations and demands of customers have increased as well as shifted in the airlines market in recent times of the 21st century.
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Management Approach to Innovation - Kodak and Fujifilm Marketing Essay
6 pages (1780 words) , Download 2 , Essay
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In 1888, George Eastman Kodak developed the first snapshot camera, which placed the foundation of one of the biggest firms the global corporate world has ever seen. Since then, Kodak has invested enormously in its business of film and photography. After the inception of color photography, Kodak became one of the few companies that had the processes and knowledge to succeed.
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Market Entry Strategy.Contemporary International Marketing Issue. Wal-Mart Stores Inc Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Wal-Mart Stores Inc is recognised as one of the renowned American multinational retailer operating successfully, since 1962. Being headquartered in United States, it operates in more than 15 countries in about 8,500 stores in the entire globe.
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Research in Motion Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Name: Instructor: Course: Date: Research in Motion Case Study Executive Summary Research in Motion (RIM) is the name of the company behind the world renowned telecommunication device that goes by the name BlackBerry. RIM is a Canadian based telecommunications company that has offered the world an indispensable brand for their professional and personal use.
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Change & Change Management Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
This is a fiction with an artistic approach Cheese as a word. Cheese has been used in the text to mean something that the company or organization holds dear (Spencer 14), hence why I chose this fictional text for analysis. The Cheese in this case refers to the livelihood, status and way of life that the four characters had in their environment (Spencer 14).
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Dunkin Donuts and Tommys Franchise Store Analysis Marketing Essay
5 pages (1433 words) , Download 2 , Essay
Free
In this modern-day context, the organizations usually prefer the option of franchising stores. However, it would be vital to mention that there are certain issues that can be associated with franchising stores. These might include moral hazards and adverse selection of franchise partners among others (Karle and Staat, “Signaling Quality with Initially Reduced Royalty Rates”).
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Market Positioning of Tata Motors Marketing Essay
12 pages (3729 words) , Download 5 , Essay
Free
Tata Motors, formed in 1945 is one of the biggest Indian automobile corporations. It is the first Indian company to be indexed in the ‘New York Stock Exchange’, in 2004. Like a truly global player, Tata Motors has a presence in the UK, Spain, Thailand, and Korea. Tata Motors had conducted a series of acquisitions.
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Marketing Strategies for Tasty World Restaurant Marketing Research Paper
8 pages (2233 words) , Download 2 , Research Paper
Free
I plan to start a restaurant that offers a variety of tasty as well as quality food. The food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, the restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.
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Using the Blue Ocean Strategic Model Marketing Essay
15 pages (4148 words) , Download 5 , Essay
Free
The traditional ice-cream corn is a favorite for many people, thus initiating a frozen yogurt venture at any time is essentially right. A business owner must undertake comprehensive research of the target market to ensure that their business ideas are viable. Depending on the marketing framework, frozen yogurt may be either market-oriented.
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Ethnography as a Research Approach for Studying Consumer Behaviour Marketing Essay
9 pages (2810 words) , Download 4 , Essay
Free
The identification of the key aspects of consumer behaviour has been, traditionally, a critical priority for marketers worldwide. For this reason, a high range of research methods has been developed for helping marketers in developing the above task. In practice, it has been proved that certain of these methods are not fully effective, allowing the appearance of inaccuracies in their findings.
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Brand Audit for BMW Marketing Essay
16 pages (4335 words) , Download 4 , Essay
Free
Bayerische Motoren Werke AG (BMW) was an international company that played an important role in the luxury part of the U.S. automotive market. It had significantly rebounded from all the setbacks as done by its competitors such as Acura, Lexus, and Infiniti during the period of middle to late 1980s.
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Contemporary Marketing: Case of Google Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The paper deals with three main areas i.e. Marketing Communication, New Product Development, and Brands and Brand development and aims at discussing how the advances in technology have affected the marketing attempts of Google. However before going on to the impact of technology, it is important to gain an overview into the company itself.
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Business Strategy: Exploring Elements of a Successful Business Strategy Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The goal of the firm is to increase its share and sales by the year 2018. However, more specifically the firm has an objective of bringing the newer and more diversified model in the market. The firm is using a growth strategy. In my opinion, the firm’s corporate strategy is “concentration’ strategy. 
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Comparison of American Automobiles and European Automobiles Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
“For some buyers, the concept of buying an American-branded vehicle is more important than the actual physical origin of the car. Some buyers simply choose to believe that they are supporting the American economy by purchasing an American-branded vehicle, even if that vehicle is actually assembled in Mexico or Canada.”
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Starbucks in 2009 Marketing Coursework
4 pages (1247 words) , Download 2 , Coursework
Free
The company has become a global icon, but despite its amazing organic growth of over 20 consecutive years expansion the firm has finally reach a crossroads due to changes in the marketplace. A declining economy has decreased the purchasing power of many Americans and millions are living economic hardship due to rising unemployment.
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SABMiller Strategic Marketing Marketing Lab Report
24 pages (6193 words) , Download 2 , Lab Report
Fosters and Carlton United Brewery are now owned by SABMiller. Below is a brief outline of SABMiller, Fosters Group Limited, Carlton United Brewery and Strongbow. SABMiller was founded in1895, since then it has been their mission to own and nurture local and international brands that are the first choice of the customer.
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Marketing Strategy for Hair Extensions and Beauty Products Marketing Research Paper
3 pages (1086 words) , Download 5 , Research Paper
One should use three segmentation bases, namely: the profile, behavioral and psychological criteria. Profile segmentation primarily looks into who the market is and where are they located. The key variables are demographic, socio-economic, and geographic variables. Behavioral segmentation involves observing how customers use products and media.
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Blending Innovation With Premium Positioning in Outdoor Advertising Marketing Essay
9 pages (2657 words) , Download 2 , Essay
Free
Cadbury does an excellent job of creating advertising content that meets the attitudes and quality expectations in desired target markets. Psychographic-based, behavioral segmentation has identified two distinct markets with the most likely to select Cadbury based on personal characteristics of sophistication.
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Kudler Fine Foods Marketing Research Marketing Research Paper
4 pages (1211 words) , Download 2 , Research Paper
Free
Their strength is to offer 350 different kinds of fresh fruits and vegetables and 250 varieties of cheeses. It is meant for a savvy shopper that no one else in that region can offer such a diverse variety of products. Kathy herself directly interacts with the customer and knows very well what customer really needs and offers them promptly.
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How Can Successful Marketing Strategies Boost Business Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Marketing is very important in businesses. Through marketing, businesses are able to create value for their customers. “A strategy is a long-term plan to achieve certain objectives” (“Marketing Theory,” 2012). A marketing strategy is designed to achieve goals in marketing.
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Internal Analysis of Abacus International Marketing Essay
4 pages (1104 words) , Download 3 , Essay
Free
The company is known for selling world class point of sale (POS) systems under the brand Aloha. The company is headquartered in Clearwater, Florida. Aloha Point of Sale systems are manufactured by National Cash Register (NCR). These points of sale systems are used extensively by the hospitality and retail industries (Abacus, “About Abacus”).
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Approaches of Nike towards Corporate Responsibility Marketing Case Study
8 pages (2389 words) , Download 2 , Case Study
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In this regard, Nike firmly realized that innovation towards generating new and better solutions rather than conducting trade-offs could support the company to develop its corporate responsibilities by a considerable level. According to the company, a particular eco-friendly product produced under poor labour conditions is often a hollow success.
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Marketing, Advertising, and Public Relations Marketing Essay
9 pages (2455 words) , Download 5 , Essay
Free
Reflective practice was initially introduced by Donald Schön back in 1983. The reflective practice essentially seeks to help an individual reflect on certain given actions with the aim of helping them engage in a general process of continuous learning. This initial definition was further developed by a number of people.
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Www.ideo.com and www.kickstarter Marketing Essay
3 pages (750 words) , Download 2 , Essay
Kickstarter.com has a terrific vision making dreams into realities. Projects, creative ideas and other dream endeavors become reality with the funding that could be provided by kickstarter.com.
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Why Marlboros Man Is Dangerous Marketing Term Paper
6 pages (1500 words) , Download 3 , Term Paper
Free
One of the cigarette corporations, which utilized fallacy in selling by twisting the human beliefs, was Marlboro Company. Marlboro’s man prompted many men to start smoking cigarettes with filters. This tricked large pool of clientele into the emergent product intending to associate themselves with well-built physique character.
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How Development of New Products Changed due to Situational Changes Marketing Essay
12 pages (3267 words) , Download 4 , Essay
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The concept of innovation is used by organizations or entrepreneurs in order to make they're future safe and secure. This means that to hold a competitive position in the future (post-economic crisis world) most of the organizations or entrepreneurs desire to invest huge amounts of revenues over innovation.
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Cultural Analysis and Economic Analysis, New Product Development Process Marketing Essay
10 pages (2618 words) , Download 2 , Essay
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Generally, the introduction of new innovative products bears high financial risks. Indeed, according to one major American company 1 out of 100 product ideas in the market succeed. Nevertheless, chances of the new product failing also vary enormously; such variations should not be of concern in this case.
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Importance of sustained economic growth, Marketing Essay
3 pages (750 words) , Download 2 , Essay
The economic growth figures and contributions made by different regions to the overall economy of the UK have been presented in Appendix I. The last column of the table presents an overall view of the percentage share of the UK total GVA for each of the NUTS1 regions.
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Marketing in the 21st Century Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Effective marketing strategies have recently gained significant attention from marketing management in order to help companies respond to customers’ on-demand expectations and satisfy their varying and rather specific requirements.
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Marketing strategy of Adidas Marketing Essay
10 pages (2500 words) , Download 7 , Essay
Free
Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.
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