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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Principles of Nike Marketing Essay
20 pages (5256 words) , Download 4 , Essay
Free
Generally speaking, the company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape people’s perceptions of a certain product.
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Consumer Website Analysis Marketing Essay
5 pages (1482 words) , Download 3 , Essay
Free
The Inferno Fan page sets Little Inferno Entertainment Fireplace as a brand meant for a specific community. It belongs to a specific group of people who would find fun in burning their toys and achieving emotional satisfaction. One of the advertising lines reads, “so snuggle up warm - it's cold outside!”. This line gives the consumer an idea of when one can use the product.
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Telefnica UK Limited and Vodafone's Marketing Strategies Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
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Studies have shown that the success of a firm is greatly dependent upon the quality and depth of communication. The communication medium was chosen for the same also plays a crucial role. Brands exist in the minds of the consumers, not only due to its experience by the customer but principally due to the long term impact of communication.
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Advertising Management and Brand Delivery Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
In the book “Confessions of an Advertising Man”, while describing the relationship between advertisement and creativity, David Ogilvy (1988) stated that “If it doesn’t sell, it isn’t creative.” The aforementioned line by Davis Ogilvy, also referred to as the father of advertising, is the central theme of this essay and here we will analyze qualitative merit of his statement.
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Men's Grooming Products in the UAE Marketing Research Paper
17 pages (4706 words) , Download 3 , Research Paper
Free
The goal of Arôme de l'Émir is to be a pioneer business in the men’s grooming and lifestyle products market that enjoys high customer loyalty and brand recognition and delivers high value. Since large multinationals like L’Oreal, Nivea and Unilever have a presence in the market only through regional offices.
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Integrated Marketing Communications Plan for Volkswagen Marketing Research Paper
4 pages (1000 words) , Download 6 , Research Paper
Free
IMC can be defined as the integration and coordination of different communication tools within an organization that has maximum impact on the customers. IMC is a combined word which is used on behalf of different intended messages. The aim of IMC is to ensure continuity in conveying the desired message to the customers through different media.
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Implementation of a CRM in B2B with the Example of Aviation Business Marketing Term Paper
16 pages (4620 words) , Download 4 , Term Paper
Free
Developing and implementing a CRM strategy on the basis of the B2B model can result in low managerial expenses, well-organized marketing promotion, and improved customer receptiveness. By using CRM in B2B, aviation organizations can increase the reach of customers and lessen the expenses of quality management (Zeng & et. al., 2003).
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How does advertising treat convenience as necessity Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
The problem is that most of the advertising messages kindle the consumers to consider the object advertised as an absolute necessity. The three main points covered in the essay are the enormous growth of the Arab media, the amount spend for advertising in the Middle East every year and the cultural influences of the ads on the citizens.
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Understanding & Researching Consumer Buyer Behaviour Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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Marketing researchers in this vein place their emphasis on the taxonomic system of classifying products into either non-impulse or impulse products so as to enable marketing strategies, for instance, point of purchase advertising, in-store promotions or merchandising (Hulten and Vanyushyn 381).
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International Price Escalation Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
There are many factors which are causing several things to change in the economic as well as the social structure of various countries. One of those major concerns includes the issue of price escalation at a very quick pace since last many years. This escalation of prices, these days, has been occurring in the prices of oil, electricity, gold and above all, in the prices of food.
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Johnson and Johnson Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
Organizations can position their products on the basis of utilization, cost, or quality. The advertisements play significant part for positioning the products and the offerings of organizations.
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Harley Davidson in Pursuit for Female Riders Marketing Essay
5 pages (1405 words) , Download 2 , Essay
Free
This event is attended by thousands of women who have the desire to own an HD. The project talks about the objective of the event, the marketing strategy applied by the company to gain success in the market and stay ahead of its competitors, and the promotional methods adopted by Harley Davidson in respect to the event.
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Tesco Global Challenges Marketing Essay
15 pages (4040 words) , Download 2 , Essay
Free
Keeping them motivated is also very important and not everyone succeeds in doing so. This paper will shed light upon how Tesco is managed, global challenges and what can be expected of the company in the future will also be thrown light upon. Tesco is based out of the UK, dealing mainly with grocery items and general merchandising retail chain.
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Company Analysis J Sainsbury Ltd Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Current paper focuses on the operations of J Sainsbury Ltd, a major competitor in the grocery retail sector of UK. For the last 5 years the sales turnover of the organization has been significantly increased.
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Career of Choice - Marketing Manager in the Bank Marketing Essay
7 pages (2432 words) , Download 2 , Essay
Free
My greatest desire is to be a marketing manager working in the banking sector. This is my career of choice because it is becoming clear that the failure or success of any organization will ultimately depend on the sale of its services and products. According to Kotler, sales and marketing management is responsible for planning, implementation, and management of the marketing strategy.
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Service-Dominant Logic and Customer Satisfaction Marketing Term Paper
6 pages (1873 words) , Download 2 , Term Paper
Free
Companies focus on creating value actualization more than they do on commodities. Moreover, they have realized that the creation of value is more significant than the production of distinct goods and services since it depends on customer expectations. Creation of value actualization is a vital role taken by the customers, and this may require contacting suppliers in their own individual ways.
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Wal-Marts sustainability strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Wal-Mart’s sustainability strategy Introduction Wal-Mart is multinational retail chain that started its operation in 1962 in Rogers as a single store (Wal-Mart, 2012, p.3) with a strategy of reducing their prices compared to other stores thus increasing sales and revenue.
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Marketing project MANGO Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Free
The concept of MANGO came up as a result of the relationship between a unified and coherent brand image and a unique design at a fair price and marketed through a wide network of the franchise and corporate stores. Mercato is the company in charge of marketing is established in UAE along Jumeriah Street in Dubai.
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Brand Evolution Marketing Assignment
13 pages (3000 words) , Download 4 , Assignment
Free
Peoples brand is the symbol and perception that a person is attached to or referred and this is common among the celebrities. A person brand comprises of what you think, say and do, Instagram offering a call to action. It can also be argued to refer to the real value that a person offers.
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Starbucks - Synonymous of Coffee Marketing Essay
4 pages (1194 words) , Download 6 , Essay
Free
As aforementioned, Starbucks is currently the largest coffee company and chain in the world operating more than 20,000 stores in 62 countries. Starbuck also stands out as one of the major employer companies in the world with more than 149,000 employees. In addition, the company has over 4 million followers on Twitter plus 34 million likes on Facebook (Garza par. 3).
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Diagnostic Advertising Profile - Build-a-Bear Workshop Marketing Research Paper
5 pages (1375 words) , Download 2 , Research Paper
Free
Generally, the objective setting involves setting communication as well as sales objectives (Kotler & Armstrong, 634). Hence, the advertising objective is designed to incorporate the communication goal which the advertising and promotional activities aim to achieve with the target market in terms of sales.
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Company Analysis - Ritz Carlton Hotel Company Marketing Research Paper
5 pages (1321 words) , Download 3 , Research Paper
Free
The company has a large market share in about 26 countries across the globe (David Kamp, 106). The company was founded in 1983 and has its headquarters in Atlanta, Georgia. The company is currently a subsidiary of Marriott International. The company has an estimated workforce of 38,000 employees, making it one of the biggest employers in the hotel industry.
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MARKETING PLAN FOR PGI COMPANY Marketing Essay
22 pages (5500 words) , Download 4 , Essay
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.
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The various potential opportunities for investment in the international marketplace Marketing Essay
3 pages (750 words) , Download 2 , Essay
The study intends to provide a brief understanding of the various potential opportunities for investment in the international marketplace. Foreign market investment has become a favorable option for investment in recent times. However, there are certain risks and mediums for foreign market investment that are required to be followed in order to proceed successfully towards fulfilling the desired objectives of investment.
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Tourism Websites Analysis Marketing Research Paper
19 pages (5256 words) , Download 2 , Research Paper
Free
The introductory part of this study shows the need for having marketing research. This is through analysis of tourism websites showing that taking marketing research is necessary in order to formulate decisions and strategies for business success. In carrying out marketing research, there is a need to develop skills needed in seeking information about the market and marketing issues.
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Learning and Development in Organisations, Improving Ethics and Academic Skills Marketing Essay
12 pages (3156 words) , Download 3 , Essay
Free
I would seek to identify the learning needs of the caregivers using the direct observation method. On-field or direct observation is a method using which a person or a researcher can identify the behaviors of a target group. In our case, this method will help in identifying those behaviors or attitudes that cause a decrease in the effectiveness level of caregivers.
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The Transformation of the Supply Chain and Distribution Network Marketing Assignment
11 pages (3390 words) , Download 3 , Assignment
Free
At the end of 2004, Tesco emerged as the seventh-largest distributor of retail with sales of U.S. $ 50.3 billion (30.8 billion pounds). Between 2000 and 2004, its turnover grew by 85.4 %, the third-best performance of the main European distributors, despite the fact that the growth index of consumer prices in the United Kingdom is one of the lowest out of all the major European countries.
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Marketing management - Emirates Airlines Marketing Assignment
17 pages (4250 words) , Download 5 , Assignment
Free
The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key.
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Marketing: Innovation Project Marketing Essay
3 pages (750 words) , Download 3 , Essay
Innovation provides the wheels that drive change. It is the foundation upon which ideas and better ways of doing operations are based. In any case, it has been constantly proven that businesses that are always in the forefront in terms of innovation and invention will certainly lead the market with ease.
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Marketing Mix for Nintendo Wii Marketing Essay
6 pages (1563 words) , Download 3 , Essay
Free
The age-increased market competition has led to considerable pressure on business organizations to ensure organizational efficiency. The present study would analyze the case of Nintendo Corporation and analyze its elements of the marketing mix. Nintendo is a Japanese game console manufacturing and marketing company that is engaged in the production of gaming consoles.
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Economic Impacts on Event Management Marketing Literature review
8 pages (2412 words) , Download 2 , Literature review
Free
‘Events’, in this context can be termed as any social or corporate happenings organized in a planned and structured manner. Hence, it is quite apparent that events have to be systematically managed to be organized efficiently that in turn can provide with utmost satisfaction to the participants in terms of investors, visitors, and other stakeholders.
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Reasons for Borders Failure and Amazons Success Marketing Research Paper
5 pages (1548 words) , Download 3 , Research Paper
Free
The first Borders Bookshop was opened in Ann Arbor, Michigan by two brothers Tom and Louis Borders in 1971 with the core business being the sale of books. Within the same decade, Louis Borders developed the software system that gave the company its competitive advantage for two decades as it enabled the company to accurately project sales and effectively manage its inventory.
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Cinnamon Chex Retailing Marketing Research Paper
4 pages (1145 words) , Download 2 , Research Paper
Free
Retailing is a process of distribution of goods and services in the supply chain. Goods are distributed from suppliers or manufacturing companies. Distribution ensures goods and services reach the final consumer. It means retailers have a direct link to the consumers in any supply chain. A failure in this channel of distribution leads to a violation of consumer rights.
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War On Drugs Case Marketing Case Study
3 pages (750 words) , Download 6 , Case Study
Free
The drug abuse mostly initiates in the childhood and is more likely to progress forming an addiction. Various programs have been devised to curb the issue and prevent children from attempting and using drugs by creating awareness through advertisements. However, the advertisement seems to bear no impact in controlling the rate of drug use.
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Branding,Competitive Analysis, Apple iPhone 5 and Microsoft Windows Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Branding is an important part of any business because it is necessary to secure a loyal group of customers for the ongoing success of the firm. Owners of new small businesses may find it difficult to brand their business during the initial stages because they do not have an existing customer base.
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Strategic Marketing Management of Samsung in Canada Marketing Essay
18 pages (4975 words) , Download 2 , Essay
Free
Samsung has its mission very well defined which says that Samsung “will devote our talent and technology to creating superior products” Samsung will endeavor to always deliver the best products by harnessing its talent and experience to develop the best products for consumers. Samsung will be able to increase its market.
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Electronic Media: An Element of Popular Culture Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The main problem is that technology and culture work together and have always been integrated through one another. The former cannot work without the contribution of later. Their co-production and co-dependence makes their synergic relationship imperial for human race. With the expansion of technology, mass media became inevitable phenomena for human beings.
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Electronic Media and Source for Marketing Marketing Book Report/Review
15 pages (3750 words) , Download 2 , Book Report/Review
Free
SOSTAC format has been applied for the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. A proper control analysis has been done to identify future issues and recommended future strategies to control them.
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Chinese Restaurant Pricing Strategy Marketing Essay
7 pages (1935 words) , Download 4 , Essay
Free
Our fine dining experience and exclusive ambiance express the highest level of hospitality and service to our customers. Only the freshest products make it to our kitchen- we do not believe in selling anything below our premium standards. Organizations usually have a choice between cost-centric, demand-centric and competition-oriented pricing strategies (Levy & Weitz, 2012).
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SATS Air Cargo Customers Marketing Essay
7 pages (2024 words) , Download 3 , Essay
Free
Owing to the changes, companies operating in this sector have been strongly influenced to make changes in their products and/or services in order to meet the continuously changing demands of the customers. As mentioned above, the expectations and demands of customers have increased as well as shifted in the airlines market in recent times of the 21st century.
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Management Approach to Innovation - Kodak and Fujifilm Marketing Essay
6 pages (1780 words) , Download 2 , Essay
Free
In 1888, George Eastman Kodak developed the first snapshot camera, which placed the foundation of one of the biggest firms the global corporate world has ever seen. Since then, Kodak has invested enormously in its business of film and photography. After the inception of color photography, Kodak became one of the few companies that had the processes and knowledge to succeed.
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Market Entry Strategy.Contemporary International Marketing Issue. Wal-Mart Stores Inc Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Wal-Mart Stores Inc is recognised as one of the renowned American multinational retailer operating successfully, since 1962. Being headquartered in United States, it operates in more than 15 countries in about 8,500 stores in the entire globe.
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Research in Motion Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Name: Instructor: Course: Date: Research in Motion Case Study Executive Summary Research in Motion (RIM) is the name of the company behind the world renowned telecommunication device that goes by the name BlackBerry. RIM is a Canadian based telecommunications company that has offered the world an indispensable brand for their professional and personal use.
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Change & Change Management Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
This is a fiction with an artistic approach Cheese as a word. Cheese has been used in the text to mean something that the company or organization holds dear (Spencer 14), hence why I chose this fictional text for analysis. The Cheese in this case refers to the livelihood, status and way of life that the four characters had in their environment (Spencer 14).
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Dunkin Donuts and Tommys Franchise Store Analysis Marketing Essay
5 pages (1433 words) , Download 2 , Essay
Free
In this modern-day context, the organizations usually prefer the option of franchising stores. However, it would be vital to mention that there are certain issues that can be associated with franchising stores. These might include moral hazards and adverse selection of franchise partners among others (Karle and Staat, “Signaling Quality with Initially Reduced Royalty Rates”).
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Market Positioning of Tata Motors Marketing Essay
12 pages (3729 words) , Download 5 , Essay
Free
Tata Motors, formed in 1945 is one of the biggest Indian automobile corporations. It is the first Indian company to be indexed in the ‘New York Stock Exchange’, in 2004. Like a truly global player, Tata Motors has a presence in the UK, Spain, Thailand, and Korea. Tata Motors had conducted a series of acquisitions.
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Marketing Strategies for Tasty World Restaurant Marketing Research Paper
8 pages (2233 words) , Download 2 , Research Paper
Free
I plan to start a restaurant that offers a variety of tasty as well as quality food. The food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, the restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.
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Using the Blue Ocean Strategic Model Marketing Essay
15 pages (4148 words) , Download 5 , Essay
Free
The traditional ice-cream corn is a favorite for many people, thus initiating a frozen yogurt venture at any time is essentially right. A business owner must undertake comprehensive research of the target market to ensure that their business ideas are viable. Depending on the marketing framework, frozen yogurt may be either market-oriented.
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Ethnography as a Research Approach for Studying Consumer Behaviour Marketing Essay
9 pages (2810 words) , Download 4 , Essay
Free
The identification of the key aspects of consumer behaviour has been, traditionally, a critical priority for marketers worldwide. For this reason, a high range of research methods has been developed for helping marketers in developing the above task. In practice, it has been proved that certain of these methods are not fully effective, allowing the appearance of inaccuracies in their findings.
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Brand Audit for BMW Marketing Essay
16 pages (4335 words) , Download 4 , Essay
Free
Bayerische Motoren Werke AG (BMW) was an international company that played an important role in the luxury part of the U.S. automotive market. It had significantly rebounded from all the setbacks as done by its competitors such as Acura, Lexus, and Infiniti during the period of middle to late 1980s.
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