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Marketing Essays

Result for Subject Marketing:
19702 essays
Adoption and use of B2B enabling technologies in Australian companies Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
B2B Marketing is a business transaction between business organizations, who are co-related, or deal with the same kind of products. An example is the relationship between a wholesaler and a retailer. Contrasting terminologies to B2B marketing are B2C which stands for Business to Consumers and B2G, which stands for Business to Government.
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Marketing Analysis of The Royal British Legion Marketing Essay
9 pages (2463 words) , Download 3 , Essay
Free
The functions of the organization extend to the dependants of the above-mentioned group, as well. Royal British Legion was created in 1921 as an organization to merge four charity organizations and was granted a Royal Charter six years after its creation. It was this royal charter that gives the Legion the prefix 'Royal' in its title.
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The introduction of an ultrasonic dish washer Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the research, the management would be evaluating the cost and revenues of the firm after every quarter and then take actions accordingly. The management would be evaluating different marketing channels and the benefits arriving from these marketing channels and then take actions accordingly so that the marketing channels that yield the highest benefit are invested more.
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Difficulties in Postal Industry in Saudi Arabia Marketing Dissertation
8 pages (2383 words) , Download 2 , Dissertation
Free
At present, the postal industry in Saudi Arabia is facing different kinds of difficulties. One of the major problems that they are facing is because of advancements in technology and with the introduction of services like email and messengers; the postal services have become very limited. Postal services in Saudi Arabia are used now for sending and receiving parcels.
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The Effect of Technology on Strategic Marketing Management Marketing Essay
10 pages (3041 words) , Download 2 , Essay
Free
In developing the formal marketing strategy for the organization, the starting point is with the basic market analysis which lets them know of the demand trends in the market, insight into customer behavior, and the conditions of the competitive environment through intensive primary or secondary research. It could be casual, descriptive, or exploratory.
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Factors Considered by Marketers to Promote Their Products and Attract Viewership Marketing Dissertation
40 pages (10387 words) , Download 3 , Dissertation
An attempt has been made by the researcher to identify the behavior of the audience that is able to attract and retain viewers. This research study also highlights how the marketing strategies and implementation of marketing strategies have changed over the period of time. With the passage of time, the marketing strategies of TV shows have been changing and one of the reasons for this is the advancement of technology.
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Dell, Inc. B2B Marketing - Derived Demand Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
B2B Marketing - Derived Demand Executive Summary This report has been prepared to specifically meet three aims. The primary aim is to analyse how Dell estimates its derived demand and how this demand impacts the company’s production. The second purpose is to evaluate the company’s current market segmentation strategies and identify further business segmentation opportunities.
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Carbon Tax. A&B Carboniferous Australian Company Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
A&B Carboniferous is an Australian Company that is involved in creating awareness about a tax that is newly introduced in Australia. The tax is regarding carbon, in which citizens are required to participate in giving the same. As a matter of fact, the whole issue of tax payment is still underway, and that is why the company is out to help in creating an immense awareness campaign.
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Major Concepts Influencing International Marketing Marketing Essay
10 pages (2925 words) , Download 3 , Essay
Free
Culture drives how people communicate and what they communicate. As international marketing communication has been of increasing interest, marketers have also developed an interest in advertising across markets and cultures. Globalization of markets may have resulted in the homogenization of needs, desires, and preferences.
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Clorox Bleach by Clorox Company Marketing Term Paper
12 pages (3265 words) , Download 2 , Term Paper
Free
The weakness of Clorox is that it is a small company concentrated only in a small region of the global market. SC Johnson on the other hand enjoys the strength of having its products all over the global market. However, they have a disadvantage in that they do not give back to the community and have limited customer loyalty.
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Brand Image Development Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The world of business is changing every day because customers have different demands and this makes businesses compete against each other. The biggest issue is how to elevate the significance of products to customers. They have to be more creative than their competitors; this will be reviewed with reference to a successful brand in the world.
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How Retailers Can Achieve Good PR Coverage Marketing Essay
10 pages (2702 words) , Download 2 , Essay
Free
To effectively achieve this objective, the goodwill of the public is required. It is not just enough to provide the best goods at the best prices, but also quality services that would attract more customers. Ethical business practices, employee working conditions, and customer service can be the difference between profit and loss in any retail business.
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Nutritional Habits in Adolescent Girls and Advertisement Marketing Assignment
5 pages (1339 words) , Download 3 , Assignment
Free
The adolescent girls will be shown various food advertisements and then given assorted food during meals including the foods that were in the advertisements. The control group will consist of girls who will not be shown the experiment but will also be given food the same as the girls in the experimental group.
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Premium Beer Customer Segment in Australia Marketing Essay
7 pages (2008 words) , Download 3 , Essay
Free
The food manufacturing industry especially the beer manufacturers recognized and capitalized on this consumer demand for low carbohydrate beer. The current competitive advantage of Pure Blonde was due to the popularity of the brand in the premium beer customer segment. Foster identified one of the most popular customer segments of premium beer.
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Development of Recorded-Music Industry Marketing Essay
14 pages (4240 words) , Download 2 , Essay
Free
The music industry comprises four broad segments songwriting and publishing, recording, live music, and artist management. The recorded music sector has been the dominant segment in terms of revenues since the introduction of music records, a situation that was enhanced further by consolidation which led to the emergence of four major conglomerates.
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Current Reward Strategy of an Organization Marketing Essay
12 pages (3363 words) , Download 2 , Essay
Free
MI currently uses the extrinsic rewards strategy to compensate its employees for the contribution they make towards its viability.  Extrinsic rewards include direct compensation, indirect compensation, and non-financial rewards. Direct compensation includes a basic wage salary, bonuses based on performance as well as profit sharing.
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Marketing Plan for the Kenya Commercial Bank Marketing Assignment
10 pages (2724 words) , Download 4 , Assignment
Free
The loan comparison to the deposits shows a ratio of 76%  which is an acceptable figure relative to Central Bank's guidelines of 75% to 85%. However, despite this good performance of Sample bank, her competitors are still at a higher level in terms of profits. The return on assets of the bank was only 0.65% as compared to the average industry return approximated to be only 0. 81%. 
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Corporate Social Responsibility Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
Corporate social responsibility (CSR) refers to the concept through which the organisations contribute for the betterment of the society and the environment. It is essentially a voluntary procedure and not necessarily every organisation takes measurable steps in this prospect.
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Tesco PLC Product Launch Strategy in Kenya Marketing Essay
17 pages (4336 words) , Download 4 , Essay
Free
The audit of the company is provided including the company environmental analysis and the SWOT analysis is provided. The report goes further into describing the appropriate market plan that the company is to adopt in the launching of the new product in the newly identified country Kenya. The report concludes by highlighting the possible problems.
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Australian Electronic Tablet Industry Marketing Essay
11 pages (3097 words) , Download 3 , Essay
Free
A tablet computer is an electronic device that comprises a touch screen LCD and virtual keyboard. This gadget is also known as a mobile computer as it resembles a mobile phone. But the product has all the essential features of a computer, such as internet accesses, office suite, and entertainment features. Supernova ltd. is a German-based firm.
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Marketing Strategies for Global Bikes Company Marketing Essay
11 pages (3035 words) , Download 3 , Essay
Free
Different elements of the macro-environment include demographic, economic, technical, natural, and political factors that tend to affect the business organizations like Global Bikes by a significant level. These aspects include the identification of the target market, setting marketing objectives, and the facets of marketing mix strategies of Global Bikes.
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Process Identification and Process Selection Marketing Essay
2 pages (617 words) , Download 2 , Essay
Free
Process selection plays a pivotal role within an organization. This is because it helps in the identification of targets; identifying their starting and endpoints in order to enhance efficient prioritization by the organization. There are three criteria for selection processes within organisations as identified by Michael Hammer and James Champy (1994).
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The reasons for a growing consumer preference for branded jewellery in India Marketing Dissertation
24 pages (6000 words) , Download 2 , Dissertation
Significantly, the younger generation has more disposable earnings these days and they are ready to expend it on luxuries of preference. The younger citizens in their mid thirties and their seniors are normally prepared to buy branded jewellery.
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Internship Report - Agency operator Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Executive Summary Auto Rental services all across the world is a very lucrative business opportunity as it always caters to the basic needs of conveyance for a human being. The scenario and margin for doing this business in different countries across various locations is highly different in different cases as there are various kinds of diversified macro and micro economic factors as well as socio political factors that comes into play.
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China China Retail Management Analysis Marketing Essay
10 pages (3288 words) , Download 2 , Essay
Free
A business audit is an analysis of a select retail outlet's sample by collecting information and data on the sales, demographics, efforts at promotion, and other aspects of a retail business. Retail audits are usually specialized services offered by firms or individuals as subscription services. One sees a growing interest in Chinese and oriental culture.
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Church service: service marketing Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
This case analysis has developed possible new strategies based on the current challenges and the opportunities it has in that location. So, the overall study is about the repositioning of the church to overcome its present several constraints.
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Marketing Performance for Cadbury Marketing Essay
12 pages (3508 words) , Download 5 , Essay
Free
Cadbury is one of the largest confectionery organizations with an excellent portfolio of chocolate, candy brands, milk food products, snacks, and gums. It is presently possessed by Kraft Foods. The head office of the organization is situated in London of the United Kingdom but it operates in more than 60 diverse countries (Cadbury, n.d.).
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Corporate Governance and Finance Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Apple Inc. was instituted in the year 1977 and is headquartered in California, United States of America. The paper then evaluates Apple’s compliance to the US market practice. Conclusively, the paper discusses the corporate governance practices of Apple Inc. and attempts to relate it to its performance in the Stock Exchange.
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Cath Kidston Marketing Strategy for the U.S Hispanic Market Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
As Kidston, (1999) narrates in her book: “Vintage style: Creating a complete look for your home” Cath Kidston is named after its founder Catherine Isabel Audrey Kidston. The brand came into being in the year 1993 in the UK with a small shop in London. The store carried vintage style wallpapers, fabrics such as table clothes, quilts etc, junk furniture which was painted brightly.
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Advertisemnt of junk food Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The promotion of the junk food through the media spells doom to the health living of an individual and the nation as a whole. Health is a major apprehension among different stakeholders in the world (Moton and Dumler, 2009).
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Marketing Strategy for Apples iMac Marketing Term Paper
17 pages (4491 words) , Download 3 , Term Paper
Free
This will help the company in bringing together all the basics of marketing for the purpose of ensuring that the objective of the promotion; that is entering a new market of the new innovation is achieved. The original iMac was the first-ever Macintosh computer not to have the FDD and to be fitted with a USB port.
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Strategy of Dinner in the Sky Launching in Pakistan Marketing Essay
15 pages (4295 words) , Download 3 , Essay
Free
The restaurant holds offices in the United Kingdom at Guildford. The entity provides a dynamic experience by pulling the structure up in the air through industrial power cables, controlled by cranes that remain fixated on the ground. The aim of the restaurant is not only to provide a maximum adventure of dining in the sky.
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MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
Table of Contents Contents Page No Introduction 04 1. Current Position 04 1.1 Short History 04 1.2 Growth Overview 04 1.3 Financial Overview 04 2. Mission Statement 04 3. Market Share Information 05
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Buyers Attitude & Marketing Strategies Marketing Essay
5 pages (1693 words) , Download 2 , Essay
Free
Country of origin is one of the significant factors that mark the consumer purchasing decision-making process and industry buying. The country of origin with other marketing features has a huge effect on the perception of the goods offered in the market. This is due to its superiority or inferiority.
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Strategic audit of Asics Corporation Marketing Research Paper
12 pages (3000 words) , Download 5 , Research Paper
Free
After the First World War, a Mr Onitsuka Kihachiro started a small business; Panmure company to make basketball shoes in his Kobe hometown, and quickly gained popularity in manufacturing sports equipment. The 1966 Mexico design is among the most noteworthy designs by Onitsuka.s.
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Global marketing strategy and product launch B&Q in Malaysia Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The expansion overseas is often considered as the most effective solution for firms that need to stabilize their performance, especially when these firms are established in highly risky or turbulent markets. In practice however, it has been proved that the effectiveness of such plan is depended on many factors; the experience of a firm in similar projects is of critical importance for the successful expansion of the firm in a new market (Albaum and Duerr 2008).
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Elephants and the Wind: Creativity Sparking Bigger and Better Ideas Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The ideas that become activated and put into place are often thought about for some time before they manifest. Sometimes, however, it is through creating as one works that some of the more interesting ideas begin to emerge.
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Mobile Phone Retailing in the UK Marketing Essay
9 pages (2797 words) , Download 2 , Essay
Free
A problem has appeared when reviewing the performance of the sector’s major competitors for the last quarter of 2011: not all of these firms publish their financial accounts and it was not possible to retrieve these figures through the organizations’ websites. However, where such information was not available, other websites, providing information on this issue, have been used as alternatives.
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Critical Success Factor of the Nottingham Convenience Store Marketing Coursework
11 pages (7207 words) , Download 2 , Coursework
Free
The company oriental mart was first formed as an online market company that specialized in offering oriental careering services. They focused on delicacies from the oriental countries that included China, Korea, Singapore, Thailand, Japan, Philippines, Malaysia, and Singapore. The online retailer also diversified to offer other specialist products from the Asian continent.
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Apple - Internal Aspects, Financial Appraisal, and Porters Five Forces Analysis Marketing Essay
17 pages (5045 words) , Download 4 , Essay
Free
The smartphone and tablet industry is considered one of the rapidly developing industries in the world. Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablets and smartphones are further being determined by the high popularity of mobile phones.
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Retailing Coffee Brands in the UK Marketing Essay
10 pages (2709 words) , Download 2 , Essay
Free
The brands with chain market command over 3,000 outlets all over the country and a turnover exceeding £1.3b. It experienced an average growth of 4.4% for nearly a decade since the year 2000. The market extension has reached the smaller towns with more outlets being projected to be opened. The branded coffee shops are more visited.
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Counterfeit Products in the Luxury Retail Market Marketing Essay
11 pages (3346 words) , Download 2 , Essay
Free
Counterfeiting is rendered on the luxury commodities in regards to the different marketing actions concerning packaging, labeling, or trademarking the product to significantly replicate the original one. This strategy employed by the counterfeiters thus happens to populate larger parts of the global market for fashionable and luxury products.
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Marketing Mix Concept: Case of Triangle Creative Ltd Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Business-to-business refers to a method which is performed in between two businesses. Therefore, business-to-business marketing is a procedure between different business houses such as manufacturers, wholesalers, and retailers. Triangle Creative Ltd is an advertising agency which was founded by David Thorpe and Angela Brown in the year 1998.
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Evolution of McDonalds on the Indian Market Marketing Essay
18 pages (4536 words) , Download 3 , Essay
Free
The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless, the company is subject to political, economic, social, and technological forces within the Indian business environment which shapes the direction of its growth.
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Sony Corporation Strategic Marketing Management Marketing Coursework
20 pages (5923 words) , Download 2 , Coursework
Free
Sony Corporation is one of the leading world’s electronic firms that deal with electronics, videos, video games consoles, and communications and information equipment for both the customer and professional markets. Sony, a leading firm in the rapidly changing digital appliance industry has continued to explore and establish new markets globally. 
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Consumer and consumption Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In this work, the author analyzes advertisement of Coke beverage by the Coca-Cola Company to establish the various aspects leading to dominance of the product in the market today. The issue of targeting a specific class in marketing and production of the Coke brand will be investigated and how the market responds to such strategic marketing.
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Green Estate Market Analysis Marketing Essay
9 pages (2824 words) , Download 3 , Essay
Free
Green Estate Ltd intended to enhance or make people’s lives better through the landscape. In this analysis, the paper provides a remit, which is a brief overview of the company in question. The remit provides a background of the company under study. The introduction section, which follows the remit, provides an overview of the whole survey.
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Ethics of Consumers Engaging in Ethical Purchases Marketing Essay
9 pages (2529 words) , Download 2 , Essay
Free
Various scholars have studied consumer ethics from different perspectives. Newman (2011) studied them and explained that those consumers who try to make ethical purchases only to realize they were duped may become cynical and feel their efforts were futile. DaVinney et al. (2010) studied them in terms of consumer social behaviors.
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B2B Marketing Issue Marketing Essay
17 pages (4250 words) , Download 4 , Essay
Free
The environment of business is supposed to be undergoing a constant alteration which is making it tough for the companies to ensure their respective existence in the industry. This particular scenario is making it necessary for the companies to make alterations in their marketing strategies in order to cater to the varied requirements of the customers and also to acquire fresh customers.
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The Five-Forces Framework Map Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The companies are regarded as a single entity, it is important for them to share the same goals and objectives which are often enshrined in the mission and vision of the company. This enables these companies to pull their efforts towards the same direction which is reflective of the broad vision of the parent company.
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