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Adoption and use of B2B enabling technologies in Australian companies - Essay Example

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Adoption and use of B2B enabling technologies in Australian companies.
B2B Marketing is a business transaction between business organizations, who are co-related, or deal with the same kind of products. An example is the relationship between a wholesaler and a retailer…
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Adoption and use of B2B enabling technologies in Australian companies
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"Adoption and use of B2B enabling technologies in Australian companies"

Download file to see previous pages In the B2B transactions, the volume of trade is higher and large amount of capital flows between the two organizations involved. The main cause to this is that in a supply chain, involving B2B trade, many sub components involving the purchase and use of raw material in a necessity as compared to a business consumer relationship which involves sale of a finished product to the consumer (Ho, 12). In Australia, there is lack of excellent mailing and telemarketing campaign lists and therefore people who are involved in direct marketing are frustrated. Direct mail is always wasted by being sent to the wrong person and on most occasions, in major companies in Australia, the contact person is the company’s chief executive officer and this executive will receive constantly a series of irrelevant mail that on most occasions are of no use to him or her. In Australia, the maintenance of data and its quality is poor and a large amount of junk mail reduces business campaigns, causing irritation among clients, therefore reducing the growth of direct marketing. This lack of choice and low standard of data production creates an opportunity for us to engage in provision of specialist database services and of higher quality, developed through extensive research. As an organization, we should focus on the quality of the database service to introduce in the Australian Market. For the success of the database product to be a reality, proper sales mechanisms needs to be enacted in order to realize the growth of our company the penetration of our services in the Australian Market. As our company grows, the need of developing complex sales strategies also arises, as this will effectively target the desired clients in the corporate structures. In addition, our company has to invest heavily in employing qualified and highly experienced sales personnel as this will facilitate professionalization of our marketing strategies to facilitate penetration of the Australian market. Investments in sales will be reflected by the successes our sales team will achieve in meeting the objectives of the organization as it will evolve into a significant player of database marketing in Australia and New Zealand and therefore making it the preferred choice of markers who engage in provision of high value services and products. As the National Sales Director, I am responsible for the performance of the sales team of the organization and because of this; I am preparing a report that will highlight the structure of my sales team that reflects the staff number, their geographic location, their roles and remuneration package. This report will highlight the distribution model that exists and the various costs and revenues expected. From this report, I will start by highlighting my salary, benefits and bonuses and thereafter highlight the salary scale of my staff, their expected benefits and bonuses. Thereafter, I will construct a budget basing on this analysis. In this report, I will provide my findings, based on research on the salary scale of sales staff in the Australian market and thereafter provide recommended salary structures of sales people putting into account various incentives our organization shall provide to motivate our staff. As the national sales director, my duty is to improve the sales of our database services to corporate organizations whose sole aim is to improve on the decisions made by these organizations. In marketing our databases services, the basic fundamental principles of marketing must be applied. These involves knowledge of the product, setting of competitive pricing system, ...Download file to see next pagesRead More
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