The reasons for a growing consumer preference for branded jewellery in India - Dissertation Example

Showing from where do you prefer purchasing jewellery Table 23. Showing if brand, what are the factors responsible for this choice Table 24. Showing, if local retailers, what factors affect this decision Table 25. Showing, from where did you get the knowledge of this store/brand Table 26. Showing, how long have you been making purchases of jewellery from this store/brand Table 27. How satisfied are you with the jewellery you buy Table 28. How important is the advertisement campaign followed by the store to make you opt for it Table 29.

Before making any jewellery purchases, do you compare the designs and prices of the same between the branded showroom and the local dealers Table 30. Do you plan to shift or change the source of purchasing jewellery LIST OF FIGURES Analysis of Growing Consumer Preference for Branded Jewellery in Mumbai Figure 1. Showing how frequently do you make jewellery purchases Figure 2. Showing from where do you prefer purchasing jewellery Figure 3. Showing if brand, what are the factors responsible for this choice Figure 4.

Showing, if local retailers, what factors affect this decision Figure 5. Showing, from where did you get the knowledge of this store/brand Figure 6. Showing, how long have you been making purchases of jewellery from this store/brand Figure 7. How satisfied are you with the jewellery you buy Figure 8. How important is the advertisement campaign followed by the store to make you opt for it Figure 9. Before making any jewellery purchases, do you compare the designs and prices of the same between the branded showroom and the local dealers Figure 10.

Do you plan to shift or change the source of purchasing jewellery Analysis of Growing Consumer Preference for Branded Jewellery in Delhi Figure 11. Showing how. India has traditional relations with jewellery. Branded jewellery in India has established a niche for itself in the competitive Indian market. Branding is the procedure involved in making an exclusive picture and name for a product in the customers mind, generally in the course of advertising campaigns by way of a reliable and consistent theme.

Significantly, the younger generation has more disposable earnings these days and they are ready to expend it on luxuries of preference. The younger citizens in their mid thirties and their seniors are normally prepared to buy branded jewellery. The aim of branding is to establish a differentiated and considerable presence in the marketplace so that it can retain and attract faithful and loyal customers. Branding is also a technique in establishing a significant business asset, which is nothing but an excellent reputation.

The gems & jewellery business is one of the fastest growing businesses in the country with a market share of $13 billion in 2011 and is estimated to grow to $20 billion by 2015. In 2008-09 the business was $17.1 billion in opposition to $16.64 in 2005-06 billion, reflecting a growth of 26%. The picture of Indian ladies, wearing a sari and various types of ethnic jewellery in festival season and wedding, is no longer the sole customer profile of the world’s major gold importing state. Indian ladies around the world are turning out to be more emancipated: conveying a way of life that combines the strong values and traditions of their society and their modern worldwide approach to life, job and spending